|| Print ||
|Articles - September 2013|
|Monday, August 19, 2013|
Page 1 of 2
BY SUSAN HAUSER
The success of betsy & iya, a jewelry retail and wholesale business owned by Betsy Cross and Will Cervarich, is tarnishing Portland’s laid-back reputation. After all, isn’t Portland supposed to be the place where young people go to retire? Armed with college degrees in drama, the couple could have followed the lead of hundreds of other liberal arts majors who languish on Etsy, the sales website for all things crafty.
But here’s the difference: “We’re from Virginia,” says Cervarich. “There might be a little bit of East Coast mentality that contributes to part of our success.”
Whether it’s due to East Coast moxie or plain old perseverance, Cross, 32, and Cervarich, 31, have taken a tiny one-woman studio and grown it into an artists’ atelier, where a team of jewelry makers fashion mostly brass and silver-plate earrings, bracelets and other jewelry from Cross’ original designs. Fans of her work, which include designs inspired by Portland’s bridges, can now purchase her jewelry three ways: at the shop in Northwest Portland, from the website (betsyandiya.com) or at about 100 external retail locations across the U.S. At their shop, they also carry scores of other local lines of jewelry, clothing, soaps and gifts.
Business has doubled nearly every year since 2008, when Cross launched a design business named for her and her big sister. Sales in 2012 were just north of half a million, and on the strength of their business alone (no collateral or guarantors), Umpqua Bank recently floated them an $85,000 loan for an expansion, which will more than double their size, now a cozy 800 square feet, and allow them to add to their current seven employees.
“There’s got to be like 1% of people who use their theater degrees,” notes Cervarich. But knowing how to engage an audience has helped the couple build their customer base, just as skills they’ve learned along the way have contributed to their growth. There was Cross’ job at a bead store while she was in graduate school in California; her brief gig at a wholesale company in Portland; not to mention Cervarich’s useful skills from a job at a title insurance company.
“He’s a genius at Excel,” brags Cross. “No joke.”
It also helped that Cross, struggling to get her design business off the ground, qualified for Portland State University’s Business Outreach Program. With the help of business students, she put her dreams on paper in a business plan. By the time Cervarich joined her in 2010, she was ready to have him map out some long-range goals on spreadsheets.
“We’re constantly planning,” says Cervarich. For them, goal setting leads to brainstorming and problem solving. “Whether or not we’re writing it down, we’re constantly planning and talking. Betsy yells at me from the shower things she’s thought up.”
“That’s where I get my best ideas,” Cross says.
Tuesday, February 25, 2014
BY JAKE THOMAS
An ancient institution moves slowly into the digital age.
Friday, March 21, 2014
TOM COX | OB BLOGGER
During a recent talk to HR Directors, I asked if they saw leaders trying to solve every problem, instead of delegating to and empowering staff. Every head nodded. Every single one.
Friday, February 28, 2014
The 21st annual 100 Best Companies to Work For in Oregon list was announced Thursday night at an awards dinner at the Oregon Convention Center.
Wednesday, April 23, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
Proposed regulations protect Portland’s strict zoning codes and hotel operators, but they may have an adverse effect on Airbnb’s business.
Tuesday, March 11, 2014
BY MARK BLAINE | OB BLOGGER
The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.
Thursday, February 27, 2014
BY ERIC FRUITS
Because they have little chance of working for someone else, today’s teens need to be entrepreneurs. But, first, we must teach our teens that entrepreneurship starts small.
Tuesday, April 08, 2014
BY HANNAH WALLACE | OB BLOGGER
It may be obvious, but most farmers don’t make a lot of money. According to preliminary data from the 2012 Agriculture Census, 52% of America’s 2.1 million principal farm-operators don’t call farming their primary occupation. Farm cooperatives may offer a solution.
|How Doug Badger spends his downtime|
|Port at a crossroads|
|Our man in Congress|
|100 Best awards 2014|
|GM recalls affect profits|
|Science confirms paper money covered with infectious bacteria|
|First lady announces jobs website for veterans|
|Amazon signs deal with HBO|
|McDonald's U.S. Q1 profits decline|
|Americans question Big Bang theory |
|Skin cancer rates 'surge' since 1970s|
Marketing the state brings new business, new jobs and a better quality of life for everyone.
Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
On Saturday, April 26, more than 1,900 local Comcast employees and their families, friends and community partners will “make change happen” as they volunteer to improve schools and nonprofits in Oregon and Southwest Washington as part of Comcast’s 13th Comcast Cares Day.
NAI Norris, Beggs & Simpson just completed their newly rebranded First Quarter Market Reports. Not only does it feature a brand new format, but the report ensures accuracy due to the annual truing up of their database.
Samuel Hernandez, an Associate at Barran Liebman, is the recipient of a 2014 Oregon State Bar Litigation Section Rising Litigator Award.