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|Articles - September 2013|
|Monday, August 19, 2013|
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BY SUSAN HAUSER
The success of betsy & iya, a jewelry retail and wholesale business owned by Betsy Cross and Will Cervarich, is tarnishing Portland’s laid-back reputation. After all, isn’t Portland supposed to be the place where young people go to retire? Armed with college degrees in drama, the couple could have followed the lead of hundreds of other liberal arts majors who languish on Etsy, the sales website for all things crafty.
But here’s the difference: “We’re from Virginia,” says Cervarich. “There might be a little bit of East Coast mentality that contributes to part of our success.”
Whether it’s due to East Coast moxie or plain old perseverance, Cross, 32, and Cervarich, 31, have taken a tiny one-woman studio and grown it into an artists’ atelier, where a team of jewelry makers fashion mostly brass and silver-plate earrings, bracelets and other jewelry from Cross’ original designs. Fans of her work, which include designs inspired by Portland’s bridges, can now purchase her jewelry three ways: at the shop in Northwest Portland, from the website (betsyandiya.com) or at about 100 external retail locations across the U.S. At their shop, they also carry scores of other local lines of jewelry, clothing, soaps and gifts.
Business has doubled nearly every year since 2008, when Cross launched a design business named for her and her big sister. Sales in 2012 were just north of half a million, and on the strength of their business alone (no collateral or guarantors), Umpqua Bank recently floated them an $85,000 loan for an expansion, which will more than double their size, now a cozy 800 square feet, and allow them to add to their current seven employees.
“There’s got to be like 1% of people who use their theater degrees,” notes Cervarich. But knowing how to engage an audience has helped the couple build their customer base, just as skills they’ve learned along the way have contributed to their growth. There was Cross’ job at a bead store while she was in graduate school in California; her brief gig at a wholesale company in Portland; not to mention Cervarich’s useful skills from a job at a title insurance company.
“He’s a genius at Excel,” brags Cross. “No joke.”
It also helped that Cross, struggling to get her design business off the ground, qualified for Portland State University’s Business Outreach Program. With the help of business students, she put her dreams on paper in a business plan. By the time Cervarich joined her in 2010, she was ready to have him map out some long-range goals on spreadsheets.
“We’re constantly planning,” says Cervarich. For them, goal setting leads to brainstorming and problem solving. “Whether or not we’re writing it down, we’re constantly planning and talking. Betsy yells at me from the shower things she’s thought up.”
“That’s where I get my best ideas,” Cross says.
Friday, April 24, 2015
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Male tech workers speak out on the industry's gender troubles.
Wednesday, April 15, 2015
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Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.
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Roy Kaufmann always lands on his feet.
Friday, May 22, 2015
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Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?
Thursday, April 02, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
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BY JASON NORRIS | GUEST BLOGGER
Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.
Friday, May 22, 2015
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Astrid Scholz scales up sustainability.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
The Oregon Entrepreneurs Network (OEN) will be presenting its third annual Entrepreneurial Summit on Friday, June 5 at Castaway in Portland, Oregon.
On June 13th Mayor Charlie Hales will attend nonprofit organization Dream Change’s inaugural Love Summit and will introduce one of its keynote speakers, Dan Wieden of Wieden+Kennedy advertising agency.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.