Home Back Issues September 2013 Schoolhouse Electric and Supply Co. grows a lifestyle brand

Schoolhouse Electric and Supply Co. grows a lifestyle brand

| Print |  Email
Articles - September 2013
Monday, August 19, 2013
Article Index
Schoolhouse Electric and Supply Co. grows a lifestyle brand
Page 2
Page 3
Page 4

BY LINDA BAKER

0913 TheMaker 01
0913 TheMaker 02
Schoolhouse Electric founder and owner Brian 
Faherty surrounded by the tools of his trade in the company's Northwest Portland headquarters.
// Photos by Eric Näslund

"I know it’s kind of Portlandia-ish, but it’s a really good thing for me.” Brian Faherty, founder and owner of Schoolhouse Electric & Supply Co., is sitting in what he refers to as his “digital-free room,” a refurbished shipping-foreman’s office located in the company’s headquarters in Northwest Portland’s industrial district. No cell phones or digital devices of any kind are allowed inside the small space, which features brick walls, a wood stove and an axe, artfully buried in a stack of logs.

It all looks very Little House on the Prairie. “It does, doesn’t it?” responds the 49-year-old Faherty, his face lighting up. He pulls out two bottles of Bolle water, encased in a sleek glass design. “It’s my favorite water,” he says. “The bottle is kind of cool.”

Faherty sits at the helm of Schoolhouse Electric. But he is the first to tell you his passion is design, not business. He’s also the first to tell you, digital-free room notwithstanding, that he isn’t interested in copying the past. On the contrary, Faherty has spent the past 10 years transforming his nostalgia for an earlier era into a business that is decidedly future oriented. Founded in 2003, Schoolhouse Electric has grown from a small shop reproducing period light fixtures into a national housewares and furnishings brand that grew 70% last year and is on track to grow 30% in 2013.

Today, as the company celebrates its 10th anniversary, Faherty is at a crossroads — a business crossroads. “We’re in the rapids right now,” he says. “We’re experiencing a lot of velocity and it’s hard.” It’s a challenge that goes beyond managing the company’s accelerating growth. A Portland native and one of a signature breed of humble and self-effacing Oregon businesspeople, Faherty is driven by another imperative: to implement workplace and business practices that are as durable and useful as the interior furnishings the company sells.

Increasingly, that effort focuses on support for homegrown manufacturing and a call for local and state governments to move beyond what Faherty perceives as a narrow business retention and recruitment focus on green and tech industries. “How many app companies can you have?” Faherty asks. “Really, is that the future?” The City of Portland, he says, should target the “local maker movement, putting smaller companies like ours together, investing in us and what we can use.”

“Think what that could do to the local economy and manufacturing.”



 

More Articles

College Hacker

September 2014
Wednesday, August 27, 2014
BY KLINT FINLEY

Treehouse CEO Ryan Carson builds a 21st-century trade school.


Read more...

Startup or Grow Up?

September 2014
Tuesday, August 26, 2014
BY JON BELL

Startup culture is all the rage. Is there a downside?


Read more...

Podcast: Interview with Steve Balzac

Contributed Blogs
Tuesday, August 19, 2014

082014BalzacBY TOM COX | OB BLOGGER

Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...

Powerlist: Law Firms

October 2014
Thursday, September 25, 2014
BY KIM MOORE

A conversation with leading partners at law firms in Portland and eastern Oregon, followed by October's powerlist.


Read more...

Tight and Loose

September 2014
Wednesday, August 27, 2014
BY JENNIFER MARGULIS

As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.


Read more...

Grape Expectations

October 2014
Thursday, September 25, 2014
BY HANNAH WALLACE

Well-financed outsiders from France and California are buying up vineyards and wineries in the Willamette Valley.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS