Sponsored by Oregon Business

Schoolhouse Electric and Supply Co. grows a lifestyle brand

| Print |  Email
Articles - September 2013
Monday, August 19, 2013

BY LINDA BAKER

0913 TheMaker 01
0913 TheMaker 02
Schoolhouse Electric founder and owner Brian 
Faherty surrounded by the tools of his trade in the company's Northwest Portland headquarters.
// Photos by Eric Näslund

"I know it’s kind of Portlandia-ish, but it’s a really good thing for me.” Brian Faherty, founder and owner of Schoolhouse Electric & Supply Co., is sitting in what he refers to as his “digital-free room,” a refurbished shipping-foreman’s office located in the company’s headquarters in Northwest Portland’s industrial district. No cell phones or digital devices of any kind are allowed inside the small space, which features brick walls, a wood stove and an axe, artfully buried in a stack of logs.

It all looks very Little House on the Prairie. “It does, doesn’t it?” responds the 49-year-old Faherty, his face lighting up. He pulls out two bottles of Bolle water, encased in a sleek glass design. “It’s my favorite water,” he says. “The bottle is kind of cool.”

Faherty sits at the helm of Schoolhouse Electric. But he is the first to tell you his passion is design, not business. He’s also the first to tell you, digital-free room notwithstanding, that he isn’t interested in copying the past. On the contrary, Faherty has spent the past 10 years transforming his nostalgia for an earlier era into a business that is decidedly future oriented. Founded in 2003, Schoolhouse Electric has grown from a small shop reproducing period light fixtures into a national housewares and furnishings brand that grew 70% last year and is on track to grow 30% in 2013.

Today, as the company celebrates its 10th anniversary, Faherty is at a crossroads — a business crossroads. “We’re in the rapids right now,” he says. “We’re experiencing a lot of velocity and it’s hard.” It’s a challenge that goes beyond managing the company’s accelerating growth. A Portland native and one of a signature breed of humble and self-effacing Oregon businesspeople, Faherty is driven by another imperative: to implement workplace and business practices that are as durable and useful as the interior furnishings the company sells.

Increasingly, that effort focuses on support for homegrown manufacturing and a call for local and state governments to move beyond what Faherty perceives as a narrow business retention and recruitment focus on green and tech industries. “How many app companies can you have?” Faherty asks. “Really, is that the future?” The City of Portland, he says, should target the “local maker movement, putting smaller companies like ours together, investing in us and what we can use.”

“Think what that could do to the local economy and manufacturing.”



 

More Articles

Downtime with the president of NAI Norris, Beggs & Simpson

March 2015
Monday, February 23, 2015
BY JESSICA RIDGWAY | OB CONTRIBUTOR

Live, Work, Play: Catching up with Chris Johnson.


Read more...

Everything old is new again: How the EEOC is reinventing itself

Contributed Blogs
Tuesday, February 17, 2015
BY TAMSEN LEACHMAN | OB GUEST CONTRIBUTOR

It is important to understand the EEOC’s priorities, and ensure that your leadership understands the shifting expectations of regulators and the heightened standards to which you (and they) may be held.


Read more...

Cache and Curry

March 2015
Monday, February 23, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Power Lunch at Swagat in Hillsboro.


Read more...

4 highlights of the MLS labor deal

The Latest
Wednesday, March 04, 2015
timbersthumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

On Wednesday night, a couple days ahead of the 2015 season kickoff, Major League Soccer and the Players Union reached an agreement.


Read more...

Uncertainty about convention center hotel could cost Portland an NBA All-Star Game

The Latest
Wednesday, February 18, 2015
463545460BY JACOB PALMER | OB DIGITAL NEWS EDITOR

NBA commissioner: "I would love to end up having an All-Star Game in Portland. It's really just a function of ensuring that we can fit in town."


Read more...

ZoomCare rolls out new on-demand health clinics

News
Monday, March 02, 2015
zoomcarethumbBY KIM MOORE |  OB RESEARCH EDITOR

Portland-based healthcare provider ZoomCare said it plans to “remake American healthcare” by expanding its on-demand urgent care model to emergency, surgery, dental and primary care, among others.


Read more...

The week journalism died

Linda Baker
Sunday, February 15, 2015
deadjournalismthumbBY LINDA BAKER | OB EDITOR

As the investigation against the governor moves forward, those of us in the news business should reflect on our own potential for subverting the democratic process.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS