Schoolhouse Electric and Supply Co. grows a lifestyle brand

| Print |  Email
Articles - September 2013
Monday, August 19, 2013

BY LINDA BAKER

0913 TheMaker 01
0913 TheMaker 02
Schoolhouse Electric founder and owner Brian 
Faherty surrounded by the tools of his trade in the company's Northwest Portland headquarters.
// Photos by Eric Näslund

"I know it’s kind of Portlandia-ish, but it’s a really good thing for me.” Brian Faherty, founder and owner of Schoolhouse Electric & Supply Co., is sitting in what he refers to as his “digital-free room,” a refurbished shipping-foreman’s office located in the company’s headquarters in Northwest Portland’s industrial district. No cell phones or digital devices of any kind are allowed inside the small space, which features brick walls, a wood stove and an axe, artfully buried in a stack of logs.

It all looks very Little House on the Prairie. “It does, doesn’t it?” responds the 49-year-old Faherty, his face lighting up. He pulls out two bottles of Bolle water, encased in a sleek glass design. “It’s my favorite water,” he says. “The bottle is kind of cool.”

Faherty sits at the helm of Schoolhouse Electric. But he is the first to tell you his passion is design, not business. He’s also the first to tell you, digital-free room notwithstanding, that he isn’t interested in copying the past. On the contrary, Faherty has spent the past 10 years transforming his nostalgia for an earlier era into a business that is decidedly future oriented. Founded in 2003, Schoolhouse Electric has grown from a small shop reproducing period light fixtures into a national housewares and furnishings brand that grew 70% last year and is on track to grow 30% in 2013.

Today, as the company celebrates its 10th anniversary, Faherty is at a crossroads — a business crossroads. “We’re in the rapids right now,” he says. “We’re experiencing a lot of velocity and it’s hard.” It’s a challenge that goes beyond managing the company’s accelerating growth. A Portland native and one of a signature breed of humble and self-effacing Oregon businesspeople, Faherty is driven by another imperative: to implement workplace and business practices that are as durable and useful as the interior furnishings the company sells.

Increasingly, that effort focuses on support for homegrown manufacturing and a call for local and state governments to move beyond what Faherty perceives as a narrow business retention and recruitment focus on green and tech industries. “How many app companies can you have?” Faherty asks. “Really, is that the future?” The City of Portland, he says, should target the “local maker movement, putting smaller companies like ours together, investing in us and what we can use.”

“Think what that could do to the local economy and manufacturing.”



 

More Articles

An uncertain future

Guest Blog
Thursday, May 21, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.


Read more...

European Vacation

Guest Blog
Thursday, April 23, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

There are winners and losers with a strengthening U.S. dollar.


Read more...

Much ado about data-driven organizations, for good reason

Contributed Blogs
Monday, April 13, 2015
bigdatathumbBY GRANT KIRBY | OP-ED CONTRIBUTOR

The mega-shift from technology-driven to data-driven organizations raises questions about Oregon’s workforce preparedness.


Read more...

5 questions about the FLIR FX

The Latest
Wednesday, April 08, 2015
FLIR-FX-IndoorBY JACOB PALMER | DIGITAL NEWS EDITOR

The Wilsonville-based company is targeting GoPro enthusiasts with its latest release. Is spy gear poised to go mainstream?


Read more...

Letting Go

April 2015
Friday, March 27, 2015
BY AMY MILSHTEIN

As baby boomers sell their businesses, too many forget the all-important succession plan.


Read more...

Energy Stream

May 2015
Monday, April 27, 2015
BY LINDA BAKER

Oregon already ranks as the nation’s second largest generator of hydroelectric power. (Washington is No. 1). Now an elegant new installation in Portland is putting an unconventional, sharing economy twist on this age-old water-energy pairing. The new system, launched this winter, uses the flow of water inside city water pipes to spin four turbines that produce electricity for Portland General Electric customers. 


Read more...

Foundations perspective

May 2015
Monday, April 27, 2015
BY KIM MOORE

A conversation with Martha Richards, executive director of the James F. & Marion L. Miller Foundation.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS