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|Articles - September 2013|
|Monday, August 19, 2013|
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Strip clubs, massage parlors, adult-video and sex-toy stores have likewise historically catered to male sensibilities, but that is changing. The Internet is partly responsible, as the Web has made pornography practically unavoidable online, while nearly wiping out the DVD pornography market. And if 2007 Nielsen/NetReview survey figures are anywhere near correct, the Internet has brought more females in contact with porn. At the same time, says Wosick, women consume sex products and services differently than men — they are, for example, shier about online purchases and gravitate more toward Tupperware-style sex-toy parties. Now, she says, the industry is grappling with how to market to women successfully.
Enter Hood River-based entrepreneurs Benton Wong, 46, and Tod Guenther, 44, two veterans of Portland’s design/branding community trying to tap the women’s market. Wong and Guenther in 2008 noted the economic downturn, demographic data on women’s purchasing power and a trend that Wong calls “Cocooning 2.0,” — staying at home and spending less money out and about — and created a company called Bunnyjuice.
Bunnyjuice curates “love kits”: travel-size packets of massage oils and lubricants, together with condoms and cute, compact sex toys such as pink feather ticklers and mini vibrators. Guenther and Wong package different samplers in stylish boxes with names like “Shy” and “Wild.” Sold to the hotel industry and most successful thus far in Las Vegas, Bunnyjuice love kits appear in the minibar or on the electronic merchandise trays in hotel rooms.
Wong and Guenther are adamant that this is different from the conventional selling of sex toys. Bunnyjuice, with its playful bunny mascot and pastel-color kits, markets to couples by appealing to women. “We did see a hole in the market,” Guenther says. “And that was in a friendly, approachable, women-controlled focus on intimacy.”
Friday, July 10, 2015
BY JOE CORTRIGHT
The false promise of economic impact statements.
Monday, August 03, 2015
BY KIM MOORE | RESEARCH EDITOR
Pushing the extreme.
Thursday, July 09, 2015
The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger. About 80,000 people attended despite temperatures in the upper 90s.
Monday, July 13, 2015
BY CAMILLE GRIGSBY-ROCCA
Can the brave new world of neurotechnology help an OHSU surgeon find a cure for obesity?
Tuesday, July 14, 2015
The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.
Tuesday, August 04, 2015
Monday, July 13, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN
Telemedicine, new partnerships and real estate diversification make health care more accessible in rural Oregon.
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Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.