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|Articles - September 2013|
|Monday, August 19, 2013|
Page 3 of 6
Strip clubs, massage parlors, adult-video and sex-toy stores have likewise historically catered to male sensibilities, but that is changing. The Internet is partly responsible, as the Web has made pornography practically unavoidable online, while nearly wiping out the DVD pornography market. And if 2007 Nielsen/NetReview survey figures are anywhere near correct, the Internet has brought more females in contact with porn. At the same time, says Wosick, women consume sex products and services differently than men — they are, for example, shier about online purchases and gravitate more toward Tupperware-style sex-toy parties. Now, she says, the industry is grappling with how to market to women successfully.
Enter Hood River-based entrepreneurs Benton Wong, 46, and Tod Guenther, 44, two veterans of Portland’s design/branding community trying to tap the women’s market. Wong and Guenther in 2008 noted the economic downturn, demographic data on women’s purchasing power and a trend that Wong calls “Cocooning 2.0,” — staying at home and spending less money out and about — and created a company called Bunnyjuice.
Bunnyjuice curates “love kits”: travel-size packets of massage oils and lubricants, together with condoms and cute, compact sex toys such as pink feather ticklers and mini vibrators. Guenther and Wong package different samplers in stylish boxes with names like “Shy” and “Wild.” Sold to the hotel industry and most successful thus far in Las Vegas, Bunnyjuice love kits appear in the minibar or on the electronic merchandise trays in hotel rooms.
Wong and Guenther are adamant that this is different from the conventional selling of sex toys. Bunnyjuice, with its playful bunny mascot and pastel-color kits, markets to couples by appealing to women. “We did see a hole in the market,” Guenther says. “And that was in a friendly, approachable, women-controlled focus on intimacy.”
Tuesday, July 14, 2015
The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.
Wednesday, July 15, 2015
We asked readers to weigh in on the fossil fuel-green energy equation.
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened its third Portland store in the Cedar Mill neighborhood this year; another outpost in Bend broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
Monday, July 06, 2015
Picking a business partner is not much different than choosing a spouse or life partner, and the business break-up can be as heart-wrenching and costly as divorce.
Friday, July 10, 2015
BY JOE CORTRIGHT
The false promise of economic impact statements.
Tuesday, June 09, 2015
The technology at the center of Oregon’s road usage fee reform.
Thursday, June 18, 2015
Fireworks are a booming industry, even if the pyrotechnics have turned July 4th into a day fire marshals, and many residents, love to hate.
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