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|Articles - September 2013|
|Monday, August 19, 2013|
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Strip clubs, massage parlors, adult-video and sex-toy stores have likewise historically catered to male sensibilities, but that is changing. The Internet is partly responsible, as the Web has made pornography practically unavoidable online, while nearly wiping out the DVD pornography market. And if 2007 Nielsen/NetReview survey figures are anywhere near correct, the Internet has brought more females in contact with porn. At the same time, says Wosick, women consume sex products and services differently than men — they are, for example, shier about online purchases and gravitate more toward Tupperware-style sex-toy parties. Now, she says, the industry is grappling with how to market to women successfully.
Enter Hood River-based entrepreneurs Benton Wong, 46, and Tod Guenther, 44, two veterans of Portland’s design/branding community trying to tap the women’s market. Wong and Guenther in 2008 noted the economic downturn, demographic data on women’s purchasing power and a trend that Wong calls “Cocooning 2.0,” — staying at home and spending less money out and about — and created a company called Bunnyjuice.
Bunnyjuice curates “love kits”: travel-size packets of massage oils and lubricants, together with condoms and cute, compact sex toys such as pink feather ticklers and mini vibrators. Guenther and Wong package different samplers in stylish boxes with names like “Shy” and “Wild.” Sold to the hotel industry and most successful thus far in Las Vegas, Bunnyjuice love kits appear in the minibar or on the electronic merchandise trays in hotel rooms.
Wong and Guenther are adamant that this is different from the conventional selling of sex toys. Bunnyjuice, with its playful bunny mascot and pastel-color kits, markets to couples by appealing to women. “We did see a hole in the market,” Guenther says. “And that was in a friendly, approachable, women-controlled focus on intimacy.”
Wednesday, September 30, 2015
The refugee crisis has put immigration and border issues on the front burner, in Europe and at home. In Oregon, attitudes toward illegal immigration haven’t changed dramatically since 2006.
Wednesday, August 19, 2015
BY GINA BINOLE
Screening for “culture fit” has become an essential part of the hiring process. But do like-minded employees actually build strong companies — or merely breed consensus culture?
Wednesday, August 26, 2015
BY LINDA BAKER
A new co-working model disrupts office sharing, child care and work-life balance as we know it.
Tuesday, September 08, 2015
BY LINDA BAKER
Alan Lehto, TriMet's director of policy & planning, shares a few thoughts on ride sharing and more nimble bus services.
Wednesday, August 19, 2015
BY LINDA WESTON
In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.
Thursday, September 17, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Ahead of the recreational rollout, what are dispensary owners most concerned about ?
Tuesday, September 22, 2015
BY JASON NORRIS | CFA
On September 17, the much anticipated Fed decision was delivered and the equity markets haven't liked it.
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