What I'm reading: Franklin Jones

| Print |  Email
Articles - September 2013
Monday, August 19, 2013

A history and environmental studies major in college, Franklin Jones says he always had a keen interest in learning about how earlier communities solved challenges “that are not all that different from those we face now.” In 2009 he founded B-Line, a Portland company that delivers produce, baked goods, bike parts and office supplies by bike. The startup is simply borrowing a transportation and delivery solution from an earlier point in history, “when our communities were not dependent on fossil fuels,” Jones says. Fiction or nonfiction, the books Jones consumes allow him to step back in time while providing ideas for the future. Here are two sources of inspiration:

Time and Again by Jack Finney

“First published in 1970, this classic tale of time travel was given to me by my most literate friend, with a postcard stating, ‘Uplifting, historically rich and ultimately about the palimpsest layers that live within our urban landscapes. Read it because it is the opposite of The Road!’ Who could turn down that recommendation?”

0913 LWP Reading Jones 01 
0913 LWP Reading Jones 02 

Raising the Bar: Integrity and Passion in Life and Business By Gary Erickson

“This autobiography chronicles Gary Erickson’s journey with Clif Bar, Inc. While telling the story of Clif Bar’s ups and downs, Erickson draws parallels to his own adventures cycling the back roads of Europe and climbing the cliffs of Yosemite. Throughout the book, Erickson builds the case for building a company that can sustain the business, the brand, the people within the organization, the community and the environment.”

 

More Articles

Cherry Raincoat

June 2015
Tuesday, May 26, 2015
BY LINDA BAKER

Spring rains are the bane of an Oregon cherry farmer’s existence. Even a few sprinkles can crack the fruit so badly it’s not worth picking. Science to the rescue: Researchers at Oregon State University have developed a spray-on film that cuts rain-related cracking in half, potentially saving a season’s crop. The coating, patented as SureSeal, is made from natural chemicals similar to those found in the skins of cherries: cellulose, palm oil-based wax and calcium.


Read more...

Green workplace 2.0

Linda Baker
Thursday, May 28, 2015
IMG 2808BY LINDA BAKER | EDITOR

Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints.


Read more...

Hall of Flame

June 2015
Friday, May 22, 2015
BY JACOB PALMER

A Power Lunch at Oswego Grill.


Read more...

An uncertain future

Guest Blog
Thursday, May 21, 2015
norristhumbBY JASON NORRIS | GUEST BLOGGER

Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.


Read more...

Undersea Power

June 2015
Friday, May 22, 2015
BY JACOB PALMER

Mike Morrow and Mike Delos-Reyes first came up with the idea of an ocean power device 23 years ago, when they were students at Oregon State University. They realized a long-held vision last summer, when their startup, M3 Wave, successfully launched the first ocean power device that works underwater.


Read more...

Destination Resorts 2.0

June 2015
Friday, May 22, 2015
BY LINDA BAKER | PHOTOS BY JASON E. KAPLAN

As the recession recedes and tourism grows, Central Oregon resorts redefine themselves for a new generation.


Read more...

6 things to know about the Amtrak Cascades route

The Latest
Friday, May 22, 2015
thumb3BY JACOB PALMER | DIGITAL NEWS EDITOR

The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C. 


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS