What I'm reading: Franklin Jones

| Print |  Email
Articles - September 2013
Monday, August 19, 2013

A history and environmental studies major in college, Franklin Jones says he always had a keen interest in learning about how earlier communities solved challenges “that are not all that different from those we face now.” In 2009 he founded B-Line, a Portland company that delivers produce, baked goods, bike parts and office supplies by bike. The startup is simply borrowing a transportation and delivery solution from an earlier point in history, “when our communities were not dependent on fossil fuels,” Jones says. Fiction or nonfiction, the books Jones consumes allow him to step back in time while providing ideas for the future. Here are two sources of inspiration:

Time and Again by Jack Finney

“First published in 1970, this classic tale of time travel was given to me by my most literate friend, with a postcard stating, ‘Uplifting, historically rich and ultimately about the palimpsest layers that live within our urban landscapes. Read it because it is the opposite of The Road!’ Who could turn down that recommendation?”

0913 LWP Reading Jones 01 
0913 LWP Reading Jones 02 

Raising the Bar: Integrity and Passion in Life and Business By Gary Erickson

“This autobiography chronicles Gary Erickson’s journey with Clif Bar, Inc. While telling the story of Clif Bar’s ups and downs, Erickson draws parallels to his own adventures cycling the back roads of Europe and climbing the cliffs of Yosemite. Throughout the book, Erickson builds the case for building a company that can sustain the business, the brand, the people within the organization, the community and the environment.”

 

More Articles

Cherry Raincoat

June 2015
Tuesday, May 26, 2015
BY LINDA BAKER

Spring rains are the bane of an Oregon cherry farmer’s existence. Even a few sprinkles can crack the fruit so badly it’s not worth picking. Science to the rescue: Researchers at Oregon State University have developed a spray-on film that cuts rain-related cracking in half, potentially saving a season’s crop. The coating, patented as SureSeal, is made from natural chemicals similar to those found in the skins of cherries: cellulose, palm oil-based wax and calcium.


Read more...

The Health Guru

May 2015
Monday, April 27, 2015
BY LINDA BAKER

Mohan Nair channels a visionary.


Read more...

5 questions about the FLIR FX

The Latest
Wednesday, April 08, 2015
FLIR-FX-IndoorBY JACOB PALMER | DIGITAL NEWS EDITOR

The Wilsonville-based company is targeting GoPro enthusiasts with its latest release. Is spy gear poised to go mainstream?


Read more...

5 ways successful people kickstart the day

The Latest
Thursday, April 02, 2015
coffeethumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Are mornings the most productive part of the day?  We ask five successful executives how they get off to a good start.


Read more...

6 development projects reshaping Bend

The Latest
Thursday, April 09, 2015
bendthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

Bend has reclaimed its prerecession title as one of the fastest growing cities in the country.


Read more...

Credit Unions Perspective

June 2015
Tuesday, May 26, 2015
BY KIM MOORE

A conversation with Gene Pelham, CEO of Rogue Credit Union.


Read more...

6 highlights from the Craft Brewers Conference

The Latest
Friday, April 17, 2015
thumbcbcPHOTOS BY  JASON E. KAPLAN

The 32nd annual CBC attracted a record number of attendees (11,000)  to the Oregon Convention Center.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS