Home Back Issues September 2013 What I'm reading: Franklin Jones

What I'm reading: Franklin Jones

| Print |  Email
Articles - September 2013
Monday, August 19, 2013

A history and environmental studies major in college, Franklin Jones says he always had a keen interest in learning about how earlier communities solved challenges “that are not all that different from those we face now.” In 2009 he founded B-Line, a Portland company that delivers produce, baked goods, bike parts and office supplies by bike. The startup is simply borrowing a transportation and delivery solution from an earlier point in history, “when our communities were not dependent on fossil fuels,” Jones says. Fiction or nonfiction, the books Jones consumes allow him to step back in time while providing ideas for the future. Here are two sources of inspiration:

Time and Again by Jack Finney

“First published in 1970, this classic tale of time travel was given to me by my most literate friend, with a postcard stating, ‘Uplifting, historically rich and ultimately about the palimpsest layers that live within our urban landscapes. Read it because it is the opposite of The Road!’ Who could turn down that recommendation?”

0913 LWP Reading Jones 01 
0913 LWP Reading Jones 02 

Raising the Bar: Integrity and Passion in Life and Business By Gary Erickson

“This autobiography chronicles Gary Erickson’s journey with Clif Bar, Inc. While telling the story of Clif Bar’s ups and downs, Erickson draws parallels to his own adventures cycling the back roads of Europe and climbing the cliffs of Yosemite. Throughout the book, Erickson builds the case for building a company that can sustain the business, the brand, the people within the organization, the community and the environment.”

 

More Articles

College Conundrum

October 2014
Thursday, September 25, 2014
BY KIM MOORE

University and college tuition fees have been rising for more than a decade, while state funds for higher education have steadily declined.


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...

Report Card

September 2014
Tuesday, August 26, 2014

Strong public schools shore up the economy, survey respondents say. But local schools demonstrate lackluster performance.


Read more...

The Diaspora

October 2014
Thursday, September 25, 2014
BY LEE VAN DER VOO

Former newspaper journalists move into brand journalism.


Read more...

Tight and Loose

September 2014
Wednesday, August 27, 2014
BY JENNIFER MARGULIS

As schools implement more rigorous academic standards, holistic and flexible approaches to K-12 education flourish.


Read more...

Grape Expectations

October 2014
Thursday, September 25, 2014
BY HANNAH WALLACE

Well-financed outsiders from France and California are buying up vineyards and wineries in the Willamette Valley.


Read more...

Downtime

September 2014
Wednesday, August 27, 2014
BY JESSICA RIDGWAY

How State Representative Julie Parrish (House District 37) balances life between work and play.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS