Home Back Issues September 2013 What I'm reading: Franklin Jones

What I'm reading: Franklin Jones

| Print |  Email
Articles - September 2013
Monday, August 19, 2013

A history and environmental studies major in college, Franklin Jones says he always had a keen interest in learning about how earlier communities solved challenges “that are not all that different from those we face now.” In 2009 he founded B-Line, a Portland company that delivers produce, baked goods, bike parts and office supplies by bike. The startup is simply borrowing a transportation and delivery solution from an earlier point in history, “when our communities were not dependent on fossil fuels,” Jones says. Fiction or nonfiction, the books Jones consumes allow him to step back in time while providing ideas for the future. Here are two sources of inspiration:

Time and Again by Jack Finney

“First published in 1970, this classic tale of time travel was given to me by my most literate friend, with a postcard stating, ‘Uplifting, historically rich and ultimately about the palimpsest layers that live within our urban landscapes. Read it because it is the opposite of The Road!’ Who could turn down that recommendation?”

0913 LWP Reading Jones 01 
0913 LWP Reading Jones 02 

Raising the Bar: Integrity and Passion in Life and Business By Gary Erickson

“This autobiography chronicles Gary Erickson’s journey with Clif Bar, Inc. While telling the story of Clif Bar’s ups and downs, Erickson draws parallels to his own adventures cycling the back roads of Europe and climbing the cliffs of Yosemite. Throughout the book, Erickson builds the case for building a company that can sustain the business, the brand, the people within the organization, the community and the environment.”

 

More Articles

What I'm Reading

June 2014
Thursday, May 29, 2014

The CEO of Axiom EPM, Peri Pierone, and the co-founder of McMenamins, Mike McMenamin, share their recent reads.


Read more...

The global challenge

News
Friday, June 27, 2014
062714 thumb globalmarketBY JASON NORRIS | OB BLOGGER

Over the last several months we have seen a wave of cross-border acquisitions, primarily U.S.-based companies looking to purchase non-U.S.-based companies. There are a few reasons for this, but the main culprit is the U.S. corporate tax system. The United States has one of the highest corporate tax rates in the world.


Read more...

Driving green

June 2014
Thursday, May 29, 2014
BY KIM MOORE

Transportation accounts for the second-largest source of greenhouse gases in the U.S. (28% in 2012), and the use of renewable fuels, such as biodiesel and ethanol, is booming in light of state and national programs to make transportation fuels cleaner.


Read more...

2014 Best Green Companies to Work For announced

News
Wednesday, May 28, 2014

100BestGreenMore than 350 people turned out today for Oregon Business magazine’s sixth annual celebration of the 100 Best Green Companies to Work For in Oregon.


Read more...

Moving the needle

June 2014
Thursday, May 29, 2014

I was in a rut. A few months ago, I was at my desk trying to come up with cover story ideas for our June “green” issue.  But I was stuck on a concept that is a bit too tried and true in the magazine business.


Read more...

100 Best Green Companies Keynote Speech

News
Friday, May 30, 2014

green2014-069Watch the 2014 100 Best Green Companies keynote speech by Eric Friedenwald-Fishman.


Read more...

Beyond cheese

June 2014
Thursday, May 29, 2014
BY SOPHIA BENNETT

Tillamook expands its tourism niche.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS