Home Back Issues January 2009 Ski resorts get first snow, open season

Ski resorts get first snow, open season

| Print |  Email
Archives - January 2009
Thursday, January 01, 2009

MtHood Timberline ski area saw a 27% increase in visitors last year, which was a record-breaking season for Oregon ski resorts.

STATEWIDE A healthy dose of early season snowfall helped Oregon ski resorts tally more than 2 million paying visitors last year, an industry record that may prove difficult to match this year.

This ski season many resorts pushed back the typical date they hoped to open because of inadequate early snow.  Mt. Bachelor ski resort opened on Thanksgiving last season, but this year it opened mid-December. The Mt. Ashland resort also opened about a week later than usual.

“Every single year one part of the country starts late,” says Alex Kaufman, marketing director at Mt. Bachelor. “We are getting the short end of the stick right now.”

Mt. Bachelor and Ski Anthony Lakes were the only resorts last season that didn’t see an increase in visitation. Mt. Bachelor went from 524,920 visitors in 2006-2007 to 489,242 last year, according to the Pacific Northwest Ski Areas Association. Ski Anthony Lakes resort lost 1,672 visitors. Although Mt. Bachelor partially blamed its woes on geographic proximity and rising gas prices at the time, there was an upper management shakeup.

This season the price of gas is falling but the economy is in tatters. One indicator for ski resorts is early sales of season passes. Timberline ski resort, which saw a 27% increase in visitors last season, says pre-season sales of the Mt. Hood Fusion all-access pass are up from last year. Kaufman says Mt. Bachelor season-pass sales are up 20%. Mt. Ashland season-pass sales are flat.

So will Oregon ski resorts break another record? “People are looking for escapism, to get away from the headlines,” says Scott Kaden of the ski resort association. “It’s hard to predict. Now we need some cooperation from Mother Nature.”                                   

JASON SHUFFLER


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...

The Alchemist

September 2014
Tuesday, August 26, 2014
BY LINDA BAKER

David Howitt explains why Portland consumer brands like Stumptown and Voodoo Doughnuts are taking the world by storm.


Read more...

Fast Food Slows Down

September 2014
Tuesday, August 26, 2014
BY KIM MOORE

The ubiquitous fast-food restaurant may be on the decline.


Read more...

Startup or Grow Up?

September 2014
Tuesday, August 26, 2014
BY JON BELL

Startup culture is all the rage. Is there a downside?


Read more...

Powerlist: Colleges and Universities

September 2014
Wednesday, August 27, 2014
BY KIM MOORE

A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.


Read more...

Register for 100 Best Companies survey

News
Wednesday, August 20, 2014
OBM-100-best-logo-2015 150pxwBy Kim Moore | OB Editor

The 2015 survey launched this week. It is open to for-profit private and public companies that have at least 15 full- or part-time employees in Oregon.


Read more...

Community colleges and sustainability

Contributed Blogs
Thursday, July 31, 2014
sustainabilityBY MARY SPILDE | OB GUEST CONTRIBUTOR

Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS