Sponsored by Oregon Business

Ski resorts get first snow, open season

| Print |  Email
Archives - January 2009
Thursday, January 01, 2009

MtHood Timberline ski area saw a 27% increase in visitors last year, which was a record-breaking season for Oregon ski resorts.

STATEWIDE A healthy dose of early season snowfall helped Oregon ski resorts tally more than 2 million paying visitors last year, an industry record that may prove difficult to match this year.

This ski season many resorts pushed back the typical date they hoped to open because of inadequate early snow.  Mt. Bachelor ski resort opened on Thanksgiving last season, but this year it opened mid-December. The Mt. Ashland resort also opened about a week later than usual.

“Every single year one part of the country starts late,” says Alex Kaufman, marketing director at Mt. Bachelor. “We are getting the short end of the stick right now.”

Mt. Bachelor and Ski Anthony Lakes were the only resorts last season that didn’t see an increase in visitation. Mt. Bachelor went from 524,920 visitors in 2006-2007 to 489,242 last year, according to the Pacific Northwest Ski Areas Association. Ski Anthony Lakes resort lost 1,672 visitors. Although Mt. Bachelor partially blamed its woes on geographic proximity and rising gas prices at the time, there was an upper management shakeup.

This season the price of gas is falling but the economy is in tatters. One indicator for ski resorts is early sales of season passes. Timberline ski resort, which saw a 27% increase in visitors last season, says pre-season sales of the Mt. Hood Fusion all-access pass are up from last year. Kaufman says Mt. Bachelor season-pass sales are up 20%. Mt. Ashland season-pass sales are flat.

So will Oregon ski resorts break another record? “People are looking for escapism, to get away from the headlines,” says Scott Kaden of the ski resort association. “It’s hard to predict. Now we need some cooperation from Mother Nature.”                                   

JASON SHUFFLER


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Oregon Business expands events portfolio

The Latest
Friday, March 27, 2015
htctfacebookBY OB STAFF

New events series brings magazine to life.


Read more...

Epitaph for a Boondoggle

April 2015
Friday, March 27, 2015
BY JOE CORTRIGHT

The CRC is a cautionary tale about how we plan for, finance and invest in transportation infrastructure.


Read more...

Can small be large?

Linda Baker
Wednesday, April 01, 2015
040115-lindablogthumbBY LINDA BAKER

Can Oregon remain small but mighty in a global food economy? That was one of the questions raised during this morning’s panel discussion on agriculture exports.


Read more...

100 Best: The Power of the Worker

March 2015
Wednesday, February 25, 2015
BY KIM MOORE | OB RESEARCH EDITOR
AND AMY MILSHTEIN | OB CONTRIBUTOR

Technology is empowering people like never before and transforming how employees interact in the workplace. How can companies attract and keep staff engaged in this rapidly changing world?


Read more...

6 chiefs of staff dish on their bosses

The Latest
Thursday, February 05, 2015
legilistiblog-thumbBY JACOB PALMER | OB DIGITAL NEWS EDITOR

We ask chiefs of staff for the scoop on Oregon legislators.


Read more...

Opening soon: 3 of the coolest new breweries in Oregon

The Latest
Thursday, March 19, 2015
brewthumbBY JACOB PALMER | DIGITAL NEWS EDITOR

There are 278 companies licensed to operate as brewery, according to the Oregon Liquor Control Commission. Here are three new beer-making hubs slated to open soon.


Read more...

Banking Perspective

April 2015
Thursday, March 26, 2015
BY KIM MOORE

A conversation with Craig Wanichek, president and CEO of Summit Bank.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS