Ski resorts get first snow, open season

| Print |  Email
Archives - January 2009
Thursday, January 01, 2009

MtHood Timberline ski area saw a 27% increase in visitors last year, which was a record-breaking season for Oregon ski resorts.

STATEWIDE A healthy dose of early season snowfall helped Oregon ski resorts tally more than 2 million paying visitors last year, an industry record that may prove difficult to match this year.

This ski season many resorts pushed back the typical date they hoped to open because of inadequate early snow.  Mt. Bachelor ski resort opened on Thanksgiving last season, but this year it opened mid-December. The Mt. Ashland resort also opened about a week later than usual.

“Every single year one part of the country starts late,” says Alex Kaufman, marketing director at Mt. Bachelor. “We are getting the short end of the stick right now.”

Mt. Bachelor and Ski Anthony Lakes were the only resorts last season that didn’t see an increase in visitation. Mt. Bachelor went from 524,920 visitors in 2006-2007 to 489,242 last year, according to the Pacific Northwest Ski Areas Association. Ski Anthony Lakes resort lost 1,672 visitors. Although Mt. Bachelor partially blamed its woes on geographic proximity and rising gas prices at the time, there was an upper management shakeup.

This season the price of gas is falling but the economy is in tatters. One indicator for ski resorts is early sales of season passes. Timberline ski resort, which saw a 27% increase in visitors last season, says pre-season sales of the Mt. Hood Fusion all-access pass are up from last year. Kaufman says Mt. Bachelor season-pass sales are up 20%. Mt. Ashland season-pass sales are flat.

So will Oregon ski resorts break another record? “People are looking for escapism, to get away from the headlines,” says Scott Kaden of the ski resort association. “It’s hard to predict. Now we need some cooperation from Mother Nature.”                                   

JASON SHUFFLER


Have an opinion? E-mail This e-mail address is being protected from spambots. You need JavaScript enabled to view it

 

More Articles

Preserving the Legacy

July/August 2015
Monday, July 13, 2015
BY KIM MOORE | PHOTOS BY JASON E. KAPLAN

A New York floral and gift business takes on the iconic Harry & David brand.


Read more...

Balancing Act

July/August 2015
Friday, July 10, 2015
BY DAN COOK

The Affordable Care Act has triggered a rush on health care plan redesign, a process fraught with hidden costs and consequences.


Read more...

Stemming the tide of money in politics

Linda Baker
Wednesday, June 10, 2015
 jeff-lang-2012-thumbBY LINDA BAKER

Jeff Lang and his wife Rae used to dole out campaign checks like candy.  “We were like alcoholics,” Lang says. ”We couldn’t just give a little.”


Read more...

Brain Storm

July/August 2015
Monday, July 13, 2015
BY CAMILLE GRIGSBY-ROCCA

Can the brave new world of neurotechnology help an OHSU surgeon find a cure for obesity?


Read more...

Marijuana law ushers in new business age

The Latest
Tuesday, June 23, 2015
062315panelthumbBY KIM MOORE | RESEARCH EDITOR

Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.


Read more...

Photo Log: Waterfront Blues Festival

The Latest
Thursday, July 09, 2015
bluesfestthumbBY JASON E. KAPLAN | STAFF PHOTOGRAPHER

The sweltering weather didn't keep the crowds away. Although the numbers were down slightly from last year, the Oregon Food Bank raised $850,636 to fight hunger.  About 80,000 people attended despite temperatures in the upper 90s.


Read more...

Downtime with Debra Ringold

July/August 2015
Monday, July 13, 2015
BY JACOB PALMER

Dean of the Atkinson Graduate School of Management, Willamette University


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS