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|Articles - July/August 2013|
|Monday, July 08, 2013|
BY LINDA BAKER
It can happen here. That’s the mantra of Anne Lundgren, co-owner of Joma Films, a film production company launched three years ago in Ashland. Movie production has already migrated out of Hollywood to other urban areas such as Portland, says Lundgren, a veteran of the software and film business in California. The next step, she says, is to push the industry out to smaller regional centers — i.e., Ashland. Aiming to build a movie making cluster in Southern Oregon, Joma has so far produced two films, including Redwood Highway, a road-trip movie for the senior set starring Tom Skerritt and Shirley Knight. Internet technologies and entrepreneurial business models are helping decentralize and democratize film production, Lundgren says. “In the past, investors had to break into studios at the $50 million level. Now there is a whole new industry developing around film entrepreneurs instead of individual directors.” Riding that wave, Joma hopes to create a “mini-studio model” turning out one low-cost movie a year, says Lundgren, whose husband, Gary, Joma’s other owner, is the in-house director; he is currently at work on their latest film, the $100,000 sci-fi thriller Black Road. The company is also reaching out to economic development agencies and investor forums typically associated with the tech industry. Historically, independent filmmakers didn’t think of themselves as business people, Lundgren observes. “They would make their art and then offer to sell it to studios. Our goal is to have a sustainable, repeatable and profitable business model.”
COMPANY: Joma Films
CO-OWNER: Anne Lundgren
BACKSTORY: This past spring, Joma won the $11,000 concept grant at the Southern Oregon Angel Conference. Redwood Highway, to be released this fall, is a partnership with Senior Cinema Circle, a company targeting the baby-boomer market; the film has been booked into 5,000 retirement centers around the country.
THE PITCH: “At the heart of all our movies are the characters and the relationships between the characters. The movies are geared toward a smart, sophisticated audience but are still entertaining.”
Friday, August 15, 2014
In this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
Wednesday, August 27, 2014
Kim Ierian, President of Concorde Career Colleges, and Deborah Edward, Executive Director of Business for Culture & the Arts, share their recent reads.
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Monday, July 14, 2014
BY TERRY "STARBUCKER" ST. MARIE
I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.
Wednesday, August 27, 2014
BY LINDA BAKER
Dr. Chong Fang isn’t God. But the assistant professor of chemistry at Oregon State University is getting closer to figuring out how he put everything together.
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