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|Articles - July/August 2013|
|Monday, July 08, 2013|
BY LINDA BAKER
It can happen here. That’s the mantra of Anne Lundgren, co-owner of Joma Films, a film production company launched three years ago in Ashland. Movie production has already migrated out of Hollywood to other urban areas such as Portland, says Lundgren, a veteran of the software and film business in California. The next step, she says, is to push the industry out to smaller regional centers — i.e., Ashland. Aiming to build a movie making cluster in Southern Oregon, Joma has so far produced two films, including Redwood Highway, a road-trip movie for the senior set starring Tom Skerritt and Shirley Knight. Internet technologies and entrepreneurial business models are helping decentralize and democratize film production, Lundgren says. “In the past, investors had to break into studios at the $50 million level. Now there is a whole new industry developing around film entrepreneurs instead of individual directors.” Riding that wave, Joma hopes to create a “mini-studio model” turning out one low-cost movie a year, says Lundgren, whose husband, Gary, Joma’s other owner, is the in-house director; he is currently at work on their latest film, the $100,000 sci-fi thriller Black Road. The company is also reaching out to economic development agencies and investor forums typically associated with the tech industry. Historically, independent filmmakers didn’t think of themselves as business people, Lundgren observes. “They would make their art and then offer to sell it to studios. Our goal is to have a sustainable, repeatable and profitable business model.”
COMPANY: Joma Films
CO-OWNER: Anne Lundgren
BACKSTORY: This past spring, Joma won the $11,000 concept grant at the Southern Oregon Angel Conference. Redwood Highway, to be released this fall, is a partnership with Senior Cinema Circle, a company targeting the baby-boomer market; the film has been booked into 5,000 retirement centers around the country.
THE PITCH: “At the heart of all our movies are the characters and the relationships between the characters. The movies are geared toward a smart, sophisticated audience but are still entertaining.”
Friday, May 22, 2015
BY JACOB PALMER
A Power Lunch at Oswego Grill.
Tuesday, May 26, 2015
BY LINDA BAKER
Spring rains are the bane of an Oregon cherry farmer’s existence. Even a few sprinkles can crack the fruit so badly it’s not worth picking. Science to the rescue: Researchers at Oregon State University have developed a spray-on film that cuts rain-related cracking in half, potentially saving a season’s crop. The coating, patented as SureSeal, is made from natural chemicals similar to those found in the skins of cherries: cellulose, palm oil-based wax and calcium.
Tuesday, June 23, 2015
Oregon’s new marijuana law is expected to lead to a bevy of new business opportunities for the state. And not just for growers. Law firms, HR consultants, energy efficiency companies and many others are expected to benefit from the decriminalization of pot, according to panelists at an Oregon Business breakfast meeting on Tuesday.
Thursday, May 21, 2015
BY JASON NORRIS | GUEST BLOGGER
Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.
Friday, May 22, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
The recent tragedy in Philadelphia has called attention to Amtrak and the nation's woefully underfunded rail service. Here are six facts about the Amtrak Cascades corridor between Eugene and Vancouver B.C.
Tuesday, June 09, 2015
The technology at the center of Oregon’s road usage fee reform.
Monday, June 22, 2015
The Clean Fuels/gas tax trade off will go down in history as another disjointed, on-again off-again approach to city and state lawmaking.
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