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|Articles - July/August 2013|
|Monday, July 08, 2013|
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Another milestone occurred in 2010-11, when Consumer Cellular finalized partnerships with Sears and RadioShack, gaining access to the retail market. And this past August, the company opened a call center in Redmond that employs more than 200 people. About 300 people work at another call center in Phoenix.
About that smartphone push: The (smartphone) name itself is a bit of an obstacle for a company targeting a certain kind of Luddite, Marick admits. But Consumer Cellular is pressing ahead, selling phones stripped of apps along with plans emphasizing affordability and flexibility. “We treat it as a regular phone,” says Marick. “You want our $2.50-per-month data plan, you get it.”
The strategy appears to be working. Last year Consumer Cellular sold only a few smartphones. But during a single week this past May, smartphone sales accounted for 32% of phones shipped from the company warehouse. Consumer Cellular has sold an entry-level smartphone for a couple of years, but this past spring they released two more: the Samsung Galaxy Exhilarate and the LG 930. “Those have really taken off,” Marick says.
Targeted advertising is helping spread the message. Consumer Cellular’s (exclusively) national marketing campaigns target publications and cable television networks favored by retirees, including TV Land and the Game Show Network. Those retirees, whose numbers are on the rise, are helping fuel the company’s 30% annual growth rate. Marick also credits the company’s award-winning customer service — Consumer Cellular has been ranked the No. 1 wireless carrier in a Consumer Reports survey for the past three years — and a prudent approach to financing. “We’re privately held; we have no long-term debt, and our focus is reinvesting everything back in the business.”
The company’s corporate culture is equally close to the vest. The management team vacations together, the CIO and head of equipment and distribution have been with Consumer Cellular for about 17 years, and much of the strategic planning takes place on a “back deck with beer,” Marick says. “You see a lot of startup groups like that, not companies that are 18 years old. Even as we’ve gotten quite large, we still think of ourselves as a small business.”
Of course, balancing, and synthesizing, opposites is standard practice for a company that sells technology to the tech-averse and targets a niche market that, increasingly, is no longer niche. “People say, ‘Oh, you’re going after seniors, so all your customers must be in Florida, Palm Springs,’” says Marick. “But lo and behold: There are seniors everywhere.”
Thursday, August 28, 2014
OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.
Tuesday, August 19, 2014
BY TOM COX | OB BLOGGER
Tom Cox interviews Steve Balzac, author of "Organizational Psychology for Managers."
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Thursday, July 24, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
With the increasing retirements of Baby Boomers, a massive real estate shift has created a significant increase in demand for NNN properties. The result? Increased demand has triggered higher prices and lower yields.
Monday, July 14, 2014
BY TERRY "STARBUCKER" ST. MARIE
I really didn’t know that much about angel investing, but I did know a lot about the entrepreneurial spirit.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
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