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|Articles - July/August 2013|
|Monday, July 08, 2013|
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Another milestone occurred in 2010-11, when Consumer Cellular finalized partnerships with Sears and RadioShack, gaining access to the retail market. And this past August, the company opened a call center in Redmond that employs more than 200 people. About 300 people work at another call center in Phoenix.
About that smartphone push: The (smartphone) name itself is a bit of an obstacle for a company targeting a certain kind of Luddite, Marick admits. But Consumer Cellular is pressing ahead, selling phones stripped of apps along with plans emphasizing affordability and flexibility. “We treat it as a regular phone,” says Marick. “You want our $2.50-per-month data plan, you get it.”
The strategy appears to be working. Last year Consumer Cellular sold only a few smartphones. But during a single week this past May, smartphone sales accounted for 32% of phones shipped from the company warehouse. Consumer Cellular has sold an entry-level smartphone for a couple of years, but this past spring they released two more: the Samsung Galaxy Exhilarate and the LG 930. “Those have really taken off,” Marick says.
Targeted advertising is helping spread the message. Consumer Cellular’s (exclusively) national marketing campaigns target publications and cable television networks favored by retirees, including TV Land and the Game Show Network. Those retirees, whose numbers are on the rise, are helping fuel the company’s 30% annual growth rate. Marick also credits the company’s award-winning customer service — Consumer Cellular has been ranked the No. 1 wireless carrier in a Consumer Reports survey for the past three years — and a prudent approach to financing. “We’re privately held; we have no long-term debt, and our focus is reinvesting everything back in the business.”
The company’s corporate culture is equally close to the vest. The management team vacations together, the CIO and head of equipment and distribution have been with Consumer Cellular for about 17 years, and much of the strategic planning takes place on a “back deck with beer,” Marick says. “You see a lot of startup groups like that, not companies that are 18 years old. Even as we’ve gotten quite large, we still think of ourselves as a small business.”
Of course, balancing, and synthesizing, opposites is standard practice for a company that sells technology to the tech-averse and targets a niche market that, increasingly, is no longer niche. “People say, ‘Oh, you’re going after seniors, so all your customers must be in Florida, Palm Springs,’” says Marick. “But lo and behold: There are seniors everywhere.”
Thursday, August 13, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Portland-based startup ImpactFlow recently announced a $5.7 million funding round. CEO and co-founder Tyler Foreman talks about matching businesses with nonprofits, his time at Intel and the changing face of philanthropy.
Monday, July 13, 2015
BY SAM BLACKMAN
Storyteller-in-chief with the CEO and co-founder of Elemental Technologies.
Friday, July 10, 2015
BY LINDA BAKER
Market of Choice is on a tear. In 2012 the 35-year-old Eugene-based grocery chain opened a central kitchen/distribution center in its hometown. The market opened a third Portland store in the Cedar Mill neighborhood this year; a Bend outpost broke ground in March. A fourth Portland location is slated for the inner southeast “LOCA” development, a mixed-use project featuring condos and retail. Revenues in 2014 were $175 million, a double-digit increase over 2013. CEO Rick Wright discusses growth, market trends and how he keeps new “foodie” grocery clerks happy.
Wednesday, August 19, 2015
BY BRIAN LIBBY
Ben Kaiser holds his ground.
Wednesday, August 26, 2015
BY LINDA BAKER
A new co-working model disrupts office sharing, child care and work-life balance as we know it.
Tuesday, August 04, 2015
Wednesday, August 05, 2015
BY KEN MAES
A huge migration from Northern California has contributed to average 16% growth per year since 1990.
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Yesterday, a divided National Labor Relations Board dropped another hammer on the employer community. In a long-awaited and much debated move, the Board jettisoned the decades old standard for determining when two independent businesses should be considered joint employers of an individual worker for collective bargaining purposes.
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
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