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|Articles - July/August 2013|
|Monday, July 08, 2013|
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BY LINDA BAKER
The wireless-communications industry thrives on the latest and the greatest; witness the masses who camp out in front of Apple stores every year or so anticipating the newest iPhone. Consumer Cellular, a Tigard-based wireless service and phone provider, is not one of the trendsetters.
“There are a lot of wireless companies that get really excited about the youth, business users, those early adopters,” says CEO John Marick, 48. “We’re the boring category. We target people who want cellular phones for the safety and convenience.”
Most of those people are seniors. Founded in 1995, Consumer Cellular has carved out a niche targeting older users with simple, inexpensive and no-contract cell phone plans — with basic service starting at $10 a month. The company grossed about $263 million last year, up from $44.6 million in 2007.
Almost 20 years after Marick and co-founder Greg Pryor identified a void in the marketplace — “the cell phone was a luxury item then; nobody was trying to make it affordable,” Marick observes — Consumer Cellular is growing strong yet faces a few challenges ahead. More competitors are entering the low-cost wireless space. Plus, Consumer Cellular’s target market, the over-50 set, is becoming increasingly tech savvy, “making it harder for us to get our message out,” Marick says.
To stay competitive, Consumer Cellular is setting its sights on an initiative that might seem a contradiction in terms: adapting the ultimate tech status symbol for customers who care little about tech or status. That device would be the smartphone, a product Marick says “could be our next big thing.”
Consumer Cellular — which employs about 800 people, including Marick’s wife, Tami, and sister, Jill Leonetti (both are part of the management team) — has enjoyed its share of next big things. During its first 10 years, the company focused almost exclusively on the Oregon market. That changed in 2005, when Consumer Cellular signed an agreement with AT&T to buy and resell space on the wireless conglomerate’s network. “That’s what really made us a true national player,” Marick says.
In 2009 the company forged a partnership with another big player, the AARP, giving Consumer Cellular a direct line to the association’s 40 million members. That relationship helped grow the company’s customer count from about 30,000 in 2006 to more than 1 million today.
Friday, July 18, 2014
BY JASON NORRIS | OB GUEST CONTRIBUTOR
Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Thursday, June 19, 2014
BY MONICA ENAND | GUEST CONTRIBUTOR
Nine tips for building habits among employees to respond when needed.
Thursday, June 05, 2014
BY HANNAH WALLACE | OB BLOGGER
What does it take to launch and run one of these mobile food businesses?
Monday, June 30, 2014
Oregon Business magazine won two silver awards for excellence in writing in the National American Society of Business Publication Editors Western region competition.
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