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|Articles - July/August 2013|
|Monday, July 08, 2013|
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In general, tenure-track professors are obsessed with the number of papers they publish. Traditionally, it’s the best path to getting the prized tenure contract.
Not in the Goforth lab, a small space in a nondescript building on the Portland State University campus where Andrea Goforth, an inorganic chemist, and her team of postgraduate students do their work. Hired by PSU as a junior professor at a time when federal grant money hasn’t kept pace with demand, Goforth isn’t as focused on churning out papers as might be expected. Instead she’s been able to follow her two current research passions: biomedical imaging agents at the nanoscale and the novel properties of the chemical element bismuth, the active ingredient in Pepto-Bismol.
Although they seem disparate, Goforth’s two enthusiasms actually feed each other. Goforth, 34, has a patent on her discoveries regarding how tiny bismuth particles, which are radiopaque — visible on X-ray — may also be easier on the human body than barium and suitable for use in medical devices.
What is also novel about Goforth’s discovery is how quickly she’s turned it into a product idea — add-ins to surgical sponges — and parlayed the idea into a company called Hawthorne Materials Corp.
“It’s not typical of chemists in an academic environment to be thinking so much about commercialization,” Goforth admits. “With federal funding as low as it has been, though…academic institutions stubbornly stuck on getting Fed money are starting to realize we need to collaborate locally.”
Goforth has done that — she heaped praise on ONAMI for connecting her to electron microscopes integral to her research. In addition to the enthusiastic engagement of her postgraduate student Anna Brown, the university’s MBA students and technology transfer office helped Goforth zero in on market potential and appropriate products to be created from the radiopaque bismuth particles. Toxicity testing of the “Bismarkers,” as they are currently called, is proceeding.
Goforth says her partners know marketing Bismarkers will never be of higher priority to her than doing basic nanoscience. Yet she’s also clear that pursuing new commercialization possibilities, is, in a sense, a part of her job, much like teaching the next generation of scientists and publishing her research findings. As a transplanted Tennessean, she loves Portland and hopes that Oregon can develop its research in nanotech into some kind of cluster or hub.
“Relative to Seattle’s prominence, nanobiotech might be a bit more difficult to cultivate,” she says. “With Intel here, nano in device integration is more likely. Maybe we could be the happy middle ground and develop a bit of a hub for both.”
Goforth’s partner, Brown, always thought she would be academically bound. Now nanotechnology and the bismuth research are changing her trajectory.
“The world doesn’t need more professors,” she says. “I’m hoping instead I can translate that high-risk, high-reward startup mentality of the software industry to nanomaterials. That feels like a career calling.”
What’s good for her could also be good for Oregon. “Maybe there’s no way we’ll compete with Silicon Valley,” says Brown. “But anchoring a nanomaterials industry into the Pacific Northwest? From my little bit of experience with the Oregon Angel Fund, that seems to be what investors are getting excited about.”
Wednesday, August 19, 2015
BY LINDA WESTON
In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.
Wednesday, August 26, 2015
BY KIM MOORE AND LINDA BAKER
Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.
Thursday, September 10, 2015
BY KIM MOORE
Oregon is set to become a hub of a new type of wooden building design as a southern Oregon timber company becomes the first certified manufacturer of a high-tech wood product, known as cross-laminated timber, or CLT.
Thursday, August 20, 2015
Which of the following would be most effective in reducing the cost of operating a public university in Oregon?
Wednesday, August 19, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
One of the hottest new investment trends has proven quite lucrative for some companies.
Monday, September 28, 2015
BY BEN DEJARNETTE
Controversial track star Nick Symmonds is leveraging his celebrity to grow a performance chewing-gum brand. Fans hail his marketing ploys as genius. Critics dub them shameless.
Wednesday, September 30, 2015
BY LINDA BAKER | EDITOR
The media coverage about Pope Francis must have put me in a Biblical frame of mind. Because after touring the latest phase of the South Waterfront development, a mind boggling 1.5 million square feet of office and retail space that will spring up north of the aerial tram over the next few years, I couldn’t stop thinking about the massive project as a modern day creation story.
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