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|Articles - July/August 2013|
|Monday, July 08, 2013|
Page 3 of 4
Those in favor of bringing back wolves cite the tremendous ecological benefits to having a top-level predator be part of the landscape. Indeed, several studies show the reintroduction of wolves into Yellowstone triggered a positive ripple effect; wolves cull from the herds of elk and deer, reducing their numbers and encouraging them to roam more widely, which in turn keeps these ungulates from overgrazing the aspens and other trees and shrubs along the river. The aspen-grove growth and revitalized riparian zones in turn cool the water, providing more habitat for beavers and songbirds and leading even to a flourishing of butterflies.
The positive ripples are also economic, advocates say. Since wolves were successfully reintroduced into Yellowstone National Park in 1995, Wyoming, Idaho and Montana have been welcoming at least 40,000 visitors a year eager to attend ranger-led wolf walks and hoping to observe the wolves themselves from a safe distance through spotting scopes. A 2006 financial analysis done by researchers at the University of Montana found that over 90% of the visitors to Yellowstone came to view wildlife, and that $35.5 million flowed into the local economy as a result of wolf tourism that year alone. “Wolves have been immensely important to the growth of our business,” says Nathan Varley, co-owner of The Wild Side, a guiding service for visitors interested in seeing wolves, bears and other wildlife in Yellowstone Park. In business for eight years, The Wild Side charges $575 for an 8-hour day for up to five people in a group. “[We] have grown about 20% each year, right through the recession,” Varley explains, “and now work year-round employing up to six guides.”
That kind of success can be replicated in Eastern Oregon, some locals say. “People like predators,” says Mellie Pullman, a professor of supply-chain management at Portland State University who owns a second home in Enterprise, researches sustainable beef and also helps area ranchers develop sustainable business plans. “That’s a lot of the reason people go to national parks. Everyone wants to see wolves and grizzlies. It’s very exciting.”
Pullman believes that ranchers who market their grass-fed, grass-finished beef to high-end restaurants and suppliers in Portland can actually benefit from the presence of wolves by charging more for wildlife-friendly produce that reflects the values of consumers in the western part of the state. As she serves her guests asparagus omelets, fruit salad and homemade raspberry friands (an Australian pastry) sprinkled with sugar, Diana Hunter, co-owner of Barking Mad Farm, a bed and breakfast outside of Enterprise, likens the breathtaking vistas, diversity of fauna and unspoiled landscape of Eastern Oregon to Africa’s Serengeti, a comparison echoed by others. A herd of bison graze in view of the Hunters’ 1908 three-bedroom accommodations that welcome close to 500 guests a year, but it is the wolves and other wild animals that guests come to see.
“Wolves bring us clients who want to go out and see wolves and be where they are,” Hunter says, though she balks at the phrase “wolf tourism” (too controversial) and prefers to call it ecotourism. With his leathery skin, taupe beaver-felt cowboy hat and blunt speech, Diana’s husband James seems more like a rancher than a B&B owner. Despite their disagreements with some — a permit to expand their business to a second site on property they own 13 miles away was denied, with one rancher calling the Hunters’ business “detrimental to your direct neighbors” — Hunter is quick to point out that their 42-acre property doubles as a working ranch. They grow hay for sale and graze cattle.
Hunter also invites ranchers to talk with her guests — who are fascinated to hear how they are affected by wolves — and is sympathetic to ranchers who lose livestock to the wolves. “Not everyone thinks wolves are the best thing,” she says. “Sometimes they’re not. If they’re in the wrong place, they are not beneficial.”
Eastern Oregon’s pioneering wolf-tracking outfitters acknowledge the complex and contradictory feelings wolves arouse. “On an emotional level wolves symbolize wildness,” says Joe Whittle, an affable, intense 38-year-old photographer and backcountry wilderness guide who was born and raised in Enterprise and the San Francisco Bay Area. “People respond with a lot of emotion.” For Whittle, who is enrolled in the Caddo tribe, part Lenni-Lenape (Delaware) and part Irish, wolves are vital to his heritage. “Wolves were sacred to us; they play a part in our Caddo creation story,” he explains, adding that the Nez Perce Indians did not kill wolves but instead hunted with their help.
Today Whittle and his blond-haired business partner, Jordan Manley, view wolves as an opportunity. Starting this summer, Whittle’s company, Winding Light Adventures, will be taking visitors out on full-day wildlife viewing and tracking trips for $180 a person. Some will hunt game, others will come to learn about, track and perhaps even catch a glimpse of the wolves. For its part, Oregon Wild’s Wolf Rendezvous trips have filled every year since they were first offered. Klavins, the leader of the trip and an outspoken advocate for wolf recovery, points out that “whether you love them or hate them, the controversy in Eastern Oregon around the wolves is bringing a lot of attention to [that] part of the state.” It has other benefits as well. Sasquatch Brewery in Southwest Portland has created an amber ale named after OR-7, the lone male wolf nicknamed Journey traveling throughout the state unsuccessfully looking for a mate. Green Springs Inn, 25 miles east of Ashland, has designed an entire menu around the same wolf.
Klavins wants people to see the larger picture of positive economic impact. Since people who trek through the wilderness need gear, wolf tourism also indirectly benefits outdoor-gear companies that are Oregon-based: Columbia Sportswear, Keen, Icebreaker (a company that makes merino-wool clothing), LaCrosse Footwear, Bogs, RuffWear (which makes hiking gear for dogs) and Leupold (which makes riflescopes, binoculars and spotting scopes), among many more.
Tuesday, December 09, 2014
BY LINDA BAKER
On the eve of the Portland Ad Federation's Rosey Awards, Matt Anderson, CEO of Struck, talks about the transition from creative director to CEO, the Portland talent pool and whether data is the new black in the creative services sector.
Thursday, November 20, 2014
BY JASON NORRIS | OB CONTRIBUTOR
Each month for Oregon Business, we assess factors that are shaping current capital market activity—and what they mean to investors. Here we take a look at two major developments regarding possible rollbacks of the Affordable Care Act (ACA).
Thursday, December 11, 2014
There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation. Here’s an excerpt:
The authors, Henry Timms and Jeremy Heimans, don’t necessarily favor one form of power over another but merely outline how power is transitioning, and how companies can take advantage of these changes to strengthen their positions in the marketplace.
Our Powerbook issue might be viewed as a case study in the new-power transition. This annual book of lists provides information on leading businesses, nonprofits and universities in the state. Most of the featured companies are entrenched power players now pursuing more flexible and less hierarchical approaches to doing business. Law firms, for example, are adopting new technologies and fee structures to make legal services more accessible and affordable.
This month we also take a look at a controversial new U.S. Securities and Exchange Commission rule requiring public companies to disclose the median pay of workers, as well as the ratio between CEO and median-worker pay.
Part of the 2010 Dodd-Frank financial reform law, the rule will compel public companies to be more open about employee compensation, with the assumption that greater transparency will improve corporate performance and, perhaps, help address one of the major challenges of our time: income inequality.
New power is not only about strategy and tactics, the Harvard Business Review authors say. “The ultimate questions are ethical. The big question is whether new power can genuinely serve the common good and confront society’s most intractable problems.”
That sounds like a call to arms. Or a New Year’s resolution. Old power or new, the goals are the same: to be a force for positive change in the world. Happy 2015!
Monday, November 10, 2014
BY KIM MOORE | OB RESEARCH EDITOR
A market for low-carbon transportation fuels has a chance to flourish in Oregon if regulators adopt the second phase of the state’s Clean Fuels Program.
Wednesday, November 26, 2014
BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
By now, anyone who knows about it has a position on President Obama’s executive order on immigration. The executive order is the outcome of failed attempts at getting a bill through the normal legislative process. Both Obama and his predecessor came close, but not close enough since the process broke down multiple times.
Thursday, December 18, 2014
BY JASON NORRIS | OB CONTRIBUTOR
The implosion of the energy complex: The best thing for low oil prices is low oil prices.
Thursday, December 11, 2014
BY APRIL STREETER
Democratic gains pave the way for a revival of environment and labor bills as revenue reform languishes.
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While the Bend City Council ultimately upheld the approval which enables OSU-Cascades to move forward with the 10 acre site, it did also thoughtfully consider the nature of its code requirements, resident concerns and OSU-Cascade’s efforts and suggestions and crafted conditions of approval to address potential impacts of the site in the area.