|| Print ||
|Articles - July/August 2013|
|Monday, July 08, 2013|
BY SHAWN M. LINDSAY
As a business, do you ever handle or use a client’s credit card number or social security number? How about a client’s financial documents, date of birth, driver’s license number, medical records or any other sensitive personal information? If none of these, maybe your website collects information from children under the age of 13, or maybe you have a smartphone app that uses location services? For most of you, the answer will be yes, and the manner in which you handle the information is serious business.
Information privacy and data security issues involve nearly every facet of a business. With the rapid development of digital and information technology, businesses of every size now collect, process and warehouse all sorts of personal information with a variety of technologies, from USB drives to tablets to the cloud. The laws and regulations that govern the handling of personal information are numerous, complex, vary by location and are constantly changing. If a business does not take appropriate care to protect against prohibited access to or loss of personal information, it can be subjected to significant fines and, more important, considerable damage to its reputation.
A few recent examples illustrate the exposure to risk. In February of this year, while on vacation in Hawaii, a hospital surgeon had his laptop — containing personal health information of approximately 4,000 patients — taken during a burglary. The hospital involved offered patients free identity theft monitoring, among other things. This past March, the online note-taking servicer Evernote was hacked, and all of its 50 million users needed to reset their passwords. And late this spring, the Utah Department of Technology Services revealed that 780,000 individuals were affected by the theft of Medicaid information, including social security numbers. Utah had to send a report to the U.S. Department of Health and Human Services to assess potential violations of HIPAA.
Big businesses are not the only ones experiencing technology breaches. Breaches have recently occurred with small dental and medical offices, grocery stores and online retail stores. As a business, what can you do to protect your clients’ confidential information and reduce your potential liability? You can promote prevention, detection and correction.
Interestingly, most data breaches are caused by mundane events like employees losing a USB drive or smartphone, or unwittingly misusing the Internet. One way you can promote prevention is by educating employees. Negligent employees are the top cause of loss. Privacy and security risk is no longer just an IT department problem; it is everyone’s problem. Empower employees to take responsibility for the security processes in place. You can do that yourself, or there are partners that can help you do it. For example, Swan Island Networks offers a solution, Cybero, which provides employees with real-time alerts about the latest social engineering exploits, social media activism and manufactured scams.
You can promote detection by evaluating your risks and improving your compliance. You can do this yourself, or you can partner with experts to assist. For example, ID Experts is a Portland company that can conduct a compliance assessment, a penetration test, a security-risk analysis and an incident response test. With this information, you can then promote correction by formulating a comprehensive remediation plan.
What’s most important is to have a privacy and security team in place. When dealing with privacy and security risks, there is no margin for error. So get that team in place and make sure privacy and security is a priority. It’s always better to build a fence on top of the hill then have an ambulance at the bottom of the hill.
Thursday, April 10, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
SEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO). Here are a few tips and tricks aimed at bumping up your search engine rankings.
Friday, April 04, 2014
BY ERIC FRUITS
The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?
Tuesday, February 25, 2014
Brad Smith, founder of Hot Pepper Studios, and Travis Boersma, president of Dutch Bros. Coffee, share their recent reads.
Tuesday, March 11, 2014
BY MARK BLAINE | OB BLOGGER
The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.
Tuesday, February 25, 2014
BY JOE ROJAS-BURKE | OB BLOGGER
The medical research enterprise wastes tens of billions of dollars a year on irrelevant studies. It’s time to fix it.
Wednesday, April 02, 2014
A new report explores the impact of millennials on Oregon's business and political climate.
Tuesday, March 04, 2014
BY DEBRA RINGOLD | GUEST CONTRIBUTOR
How can we strengthen the performance of institutions charged with teaching what Francis Fukuyama calls the social virtues (reciprocity, moral obligation, duty toward community, and trust) necessary for successful markets and democracy itself?
|How Doug Badger spends his downtime|
|Port at a crossroads|
|100 Best awards 2014|
|Our man in Congress|
|Recreational marijuana use linked to brain changes|
|Former NYC mayor announces $50M gun law election push|
|U.S. consumer inflation rises: higher food, rent costs|
|U.S. Airways apologizes for tweeting explicit image|
|Bubba Watson wins second Masters Tournament|
|Excessive TV linked to poorer sleep in children|
|Obama names new U.S. health secretary|
Marketing the state brings new business, new jobs and a better quality of life for everyone.
Living in the beautiful Pacific Northwest means enjoying our wonderful surroundings, while remaining aware of the multiple types of natural disaster threats that we face: winter storms, windstorms, floods, landslides, earthquakes, volcanoes and tsunamis.“
Oregon State University's hospitality degree program invests in next-generation leaders.
NAI Norris, Beggs & Simpson just completed their newly rebranded First Quarter Market Reports. Not only does it feature a brand new format, but the report ensures accuracy due to the annual truing up of their database.
Samuel Hernandez, an Associate at Barran Liebman, is the recipient of a 2014 Oregon State Bar Litigation Section Rising Litigator Award.
On March 14, 2014 Governor Kitzhaber signed House Bill 4050 into law. Introduced by the Oregon Association for Health Underwriters (OAHU), HB 4050 gives small businesses the option of self-insuring for their health benefits.