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|Articles - June 2013|
|Tuesday, May 28, 2013|
Page 4 of 4
When eBay and Amazon first launched, people balked at the idea of surrendering their credit card information to the Web. But after the system worked enough times, people grew comfortable, and online shopping became so commonplace that brick-and-mortar stores had to adapt their strategies. Now, a decade later, with Facebook, Twitter, YouTube and the like, most people are exceedingly comfortable sharing personal information with social networks online.
Many expect the same dynamic to take root in the collaborative economy. And as sharing businesses figure out how to build trust and overcome the obstacles they’re up against, an increasing number of mainstream businesses are looking to get in on the sharing action.
In August 2011, Avis began offering Avis On Location, a short-term car rental program on select corporate campuses throughout the U.S. Hertz developed Hertz On Demand 24/7, also a short-term car rental program, in six U.S. cities, including New York, San Francisco and Denver. And the world’s largest retailer, WalMart, is toying with the idea of crowd-sourcing delivery, hiring in-store customers to deliver packages to online buyers.
Commercial sharing businesses, run by regulars like you and me, are incredibly disruptive to the traditional system, says Gutmann. “Peer-to-peer car sharing puts a damper on the demand for traditional car sharing, traditional car rental and, ultimately, on automotive sales,” he says.
At least for now, Avis plans to keep the Zipcar operation completely separate from its existing rental business, according to John Barrows, the company’s VP of communications. Though Zipcar will reap the benefits of Avis’ infrastructure and experience with large fleets, Barrows says, “we view car-sharing as a different business model from our core Avis and Budget car rental businesses, as we serve different customer needs.”
While much remains to be seen when it comes to the merging of sharing and mainstream businesses, most big companies are looking out for opportunities, says the Sustainable Business Council’s Brodwin. “They didn’t dominate their industries by being stupid and backward,” he says. “They will have to ask themselves how they want to respond.”
As sharing and traditional enterprises figure out how they relate to one another, both will have to adapt and adjust, likely meeting somewhere in the middle. A response to the needs and desires that emerged over the last decade, collaborative consumption takes advantage of cutting-edge technology to feed people’s need to save/earn money while simultaneously decluttering their lives, reducing their impact on the environment and positioning them to forge human connections. At the same time, the new system is built around yet-to-be-resolved contradictions — because it monetizes the traditionally moneyless interaction of sharing and converts consumers into entrepreneurs.
But if the path forward is not clear-cut, the core of the sharing model shows no signs of dissolving — especially since so many entities are staking their claims, from startups like Bright Neighbor to big companies like Avis to private individuals like the Jovanovics.
Back on my smartphone, I feel overwhelmed with the borrowing possibilities a finger swipe away. The backyard cottage for rent among a grove of fruit trees on Mount Tabor is very tempting, as is a beefy ’96 pickup just four blocks up the road. I know I’d enjoy using the movie projector, screen and speakers offered by another neighbor, a man half a mile south. And the Old Town canoe with two life jackets included? I’d love to.
Tuesday, August 26, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
Why has six years become an acceptable investment in public undergraduate education that over-promises and underperforms?
Wednesday, August 27, 2014
Tom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Thursday, July 31, 2014
BY MARY SPILDE | OB GUEST CONTRIBUTOR
Faced with the aftermath of the “great recession,” increasing concern about the environment and dwindling family wage jobs, we have some very important choices to make about our future.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Thursday, August 28, 2014
OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
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Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Lane Powell Shareholder William T. Patton has been appointed to the board of directors for Cascade AIDS Project, an organization that provides educational services and outreach to thousands of Oregonians living with HIV/AIDS.
Fifty-one Lane Powell lawyers were recently selected by their peers for inclusion in The Best Lawyers in America® (Best Lawyers) 2015; of those selected, 23 lawyers are from the Firm’s office in Portland, Oregon.
Barran Liebman is proud to announce that Andrew Schpak, a Partner of the firm, has been named Chair of the American Bar Association’s Young Lawyers Division for the 2014-2015 bar year.