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|Articles - June 2013|
|Tuesday, May 28, 2013|
Page 4 of 4
When eBay and Amazon first launched, people balked at the idea of surrendering their credit card information to the Web. But after the system worked enough times, people grew comfortable, and online shopping became so commonplace that brick-and-mortar stores had to adapt their strategies. Now, a decade later, with Facebook, Twitter, YouTube and the like, most people are exceedingly comfortable sharing personal information with social networks online.
Many expect the same dynamic to take root in the collaborative economy. And as sharing businesses figure out how to build trust and overcome the obstacles they’re up against, an increasing number of mainstream businesses are looking to get in on the sharing action.
In August 2011, Avis began offering Avis On Location, a short-term car rental program on select corporate campuses throughout the U.S. Hertz developed Hertz On Demand 24/7, also a short-term car rental program, in six U.S. cities, including New York, San Francisco and Denver. And the world’s largest retailer, WalMart, is toying with the idea of crowd-sourcing delivery, hiring in-store customers to deliver packages to online buyers.
Commercial sharing businesses, run by regulars like you and me, are incredibly disruptive to the traditional system, says Gutmann. “Peer-to-peer car sharing puts a damper on the demand for traditional car sharing, traditional car rental and, ultimately, on automotive sales,” he says.
At least for now, Avis plans to keep the Zipcar operation completely separate from its existing rental business, according to John Barrows, the company’s VP of communications. Though Zipcar will reap the benefits of Avis’ infrastructure and experience with large fleets, Barrows says, “we view car-sharing as a different business model from our core Avis and Budget car rental businesses, as we serve different customer needs.”
While much remains to be seen when it comes to the merging of sharing and mainstream businesses, most big companies are looking out for opportunities, says the Sustainable Business Council’s Brodwin. “They didn’t dominate their industries by being stupid and backward,” he says. “They will have to ask themselves how they want to respond.”
As sharing and traditional enterprises figure out how they relate to one another, both will have to adapt and adjust, likely meeting somewhere in the middle. A response to the needs and desires that emerged over the last decade, collaborative consumption takes advantage of cutting-edge technology to feed people’s need to save/earn money while simultaneously decluttering their lives, reducing their impact on the environment and positioning them to forge human connections. At the same time, the new system is built around yet-to-be-resolved contradictions — because it monetizes the traditionally moneyless interaction of sharing and converts consumers into entrepreneurs.
But if the path forward is not clear-cut, the core of the sharing model shows no signs of dissolving — especially since so many entities are staking their claims, from startups like Bright Neighbor to big companies like Avis to private individuals like the Jovanovics.
Back on my smartphone, I feel overwhelmed with the borrowing possibilities a finger swipe away. The backyard cottage for rent among a grove of fruit trees on Mount Tabor is very tempting, as is a beefy ’96 pickup just four blocks up the road. I know I’d enjoy using the movie projector, screen and speakers offered by another neighbor, a man half a mile south. And the Old Town canoe with two life jackets included? I’d love to.
Friday, December 12, 2014
BY LINDA BAKER
A conversation with Oregon state economist Josh Lehner.
Tuesday, January 27, 2015
BY JACOB PALMER
Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.
Tuesday, January 20, 2015
BY LINDA BAKER | OB EDITOR
A place-based multimodal transportation plan for Mt. Hood is long overdue.
Sunday, December 07, 2014
BY LINDA BAKER
On Friday, Uber switched on an app — and with one push of the button torpedoed Portland’s famed public process.
Monday, January 26, 2015
BY JOE CORTRIGHT
"Nostalgia is not an economic strategy."
Saturday, December 13, 2014
Seven tidbits of information from an agency partner and co-founder of Waggener Edstrom in Lake Oswego.
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.