|| Print ||
|Articles - June 2013|
|Tuesday, May 28, 2013|
Page 3 of 4
On a humid evening in early spring, Portland resident Kat West maneuvers a broadfork out the door of the Southeast Portland Tool Library on Southeast Harrison Street. She’s planning to plant a garden on a plot of land she recently purchased, and she needs a way to till the soil. “This sucker costs $200,” she says. “I don’t have that kind of money right now. Coming here and being able to borrow this as needed is invaluable.”
The sharing economy has a foothold in many parts of the country. But progressive, community-minded coastal cities like San Francisco, New York, Seattle — and Portland — have embraced it the most. Hyperlocal sharing networks all across Portland facilitate the trade of everything from preserving equipment (North Portland Preserve and Serve) to baby clothes (St. Johns Swapnplay) to garden space (Farm My Yard) or fruits and vegetables (Portland Fruit Tree Project).
Located in a large storage closet in an Episcopal church, the Southeast Portland Tool Library offers its 2,000 members access to 1,200 donated tools completely free of charge. Upstairs in the same building, Kitchen Share SE runs a similar operation for food-related accoutrements like dehydrators and ice cream makers.
“The sharing economy is a recognition that we can use our existing stuff more efficiently than we currently are,” says Arnold Strong, CEO of the Portland startup Bright Neighbor. An online marketplace launched in 2009 to facilitate the renting, selling, lending and bartering of consumer goods and services, Bright Neighbor had 8,000 regular users across Portland’s 95 neighborhoods by the summer of 2012. Formerly housed on a website, Bright Neighbor has taken a brief hiatus to migrate to a mobile app that will relaunch this June.
“With the number of people accessing the web through mobile devices, it’s a no-brainer we’ve got to be a completely mobile application,” Strong says.
While Portland has a cultural predisposition for sharing, its livability has actually hindered the development of its sharing economy. In places like San Francisco and New York, where parking is impossible, hotels can be prohibitively expensive, and city dwellers don’t have space for extra stuff, collaborative consumption makes certain things doable and desirable that would not be otherwise.
In the Rose City, however, sharing-economy supply is a lot higher than demand, according to Steve Gutmann, business development manager for Getaround in Portland and an avid participant in Brook’s early car-share program. While 550 car owners are eager to lend out their vehicles on the service, the number of takers does not yet match. Gutmann is currently working to grow the user base, he says.
“The number of people who are choosing a low-car lifestyle is growing,” he says, “but it’s growing slowly.” In addition to Getaround, Gutmann is working on a number of other transportation and sharing services. He helped a friend launch Nimbler SF, an app for navigating San Francisco by bike and transit, and is part of a team developing both a peer-to-peer driveway-rental app called SpotPark and an app that connects buyers and sellers of stand-up paddleboard gear: GO SUP GEAR.
Matching supply and demand is just one of the challenges facing the sharing economy, however. Figuring out how the business model will relate to existing legal and insurance systems is another. Airbnb first addressed the question of liability in 2011 after a renter in San Francisco returned home to find her apartment ransacked. The room-sharing service began offering a $50,000 guarantee for loss or damage due to theft or vandalism, a limit it increased to $1 million last year.
Because current legal, insurance and regulatory infrastructures are designed to handle transactions between consumers and companies, not consumers and their peers, the sharing economy faces obstacles on a number of fronts.
While the legislatures of three states — Oregon, Washington and California — have adopted bills that account for personal car sharing, insurance structures have not caught up in other states or for other types of rental properties. Hence, to protect users, most peer-to-peer rental sites offer their own insurance policies. Getaround matches both the owner’s and renter’s personal auto insurance limits up to $1 million, and SnapGoods guarantees damaged goods will be repaired or replaced up to $5,000.
Industry regulations represent another roadblock. Sharing participants sometimes face complications because they offer the same services as companies in highly supervised industries, yet they are not subject to the same rules. Unlike traditional hotels, Airbnb hosts do not pay hotel taxes, obtain licenses, undergo inspections or have to meet safety requirements.
Sharing businesses have also had to figure out how to build trust among users, an essential component for their businesses’ functioning. Most websites offer a two-way rating system that allows both owners and renters to review each transaction, building for each an online track record others can check out. Some also link their services to social media sites like Facebook, Twitter and LinkedIn to provide even more information. Except for a few situations, the accountability tool has worked remarkably well.
Portland residents Milos and Tijana Jovanovic, who rent out the downstairs level of their Dutch Colonial duplex for $110 to $130 a night, have found their renters to be a self-selecting group. They’ve had no problems with any guests during their two years in business.
“People who stay in this type of accommodation are mellow and cool and enjoy these types of settings,” Milos says one afternoon in the bright, airy living room of the rental. “The type of person who wants to do this is the right type.”
Monday, January 26, 2015
BY LINDA BAKER
The 2014 Bend Venture Conference set a record for the most cash, investments and prizes awarded at an angel conference in the Pacific Northwest. Investments in the six winning companies exceeded $1 million. The 11th annual conference was hosted by Economic Development of Central Oregon.
Tuesday, December 09, 2014
BY LINDA BAKER
On the eve of the Portland Ad Federation's Rosey Awards, Matt Anderson, CEO of Struck, talks about the transition from creative director to CEO, the Portland talent pool and whether data is the new black in the creative services sector.
Saturday, December 13, 2014
Seven tidbits of information from an agency partner and co-founder of Waggener Edstrom in Lake Oswego.
Wednesday, January 14, 2015
BY NISHANT BHAJARIA | OP-ED CONTRIBUTOR
Startups in the growth phase are associated with a fresh infusion of capital — human and financial — a curiosity factor and products to disrupt the market and drive demand. Portland’s economy gives off the same aroma.
Tuesday, January 27, 2015
Power Lunch at the Imperial.
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.
Thursday, December 04, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?
Real Time - Oregon Business
Tweets by @OregonBusiness
|Legislative Preview: A Shifting Balance|
|Tackling the CEO-worker pay gap|
|Corner Office: Pam Edstrom|
|Corner Office: Timothy Mitchell|
|Justice for All|
|Corner Office: Sheree Arntson|
|Radical party's election win in Greece creates shockwaves|
|Flights canceled en masse as east coast preps for blizzard|
|West Coast port talks resume after rallies|
|Consumers pine for better battery life|
|Gates Foundation aims to gradually improve world for the poor|
|European Central Bank announces stimulus measures|
|Netflix reports strong fourth quarter|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
hubbub health uses behavior change science to rethink wellness programs.
In Ashland, a public-private partnership results in online resources to help diversify the local economy.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
If you have given a former employee access to your company’s electronic information by virtue of assigning a desktop or laptop computer and you suspect he or she of having taken electronically stored data, there are several steps to follow to preserve electronic forensic evidence from spoliation.
The official launch will be Jan. 14.
In a switch on the traditional trade show, representatives from UO departments and local and state agencies will host tables to connect with businesses and vendors. The fourth Reverse Vendor Fair will take place Wednesday, Feb. 25, in Eugene.