Oregon: state of green

| Print |  Email
Articles - June 2013
Tuesday, May 28, 2013

Manufacturing: Navigating shifting markets and subsidies

Number of green jobs: 15,564

By 2011 the Portland Metro Climate Prosperity Project proudly noted that Oregon had created the largest concentration of solar manufacturers in the country. Capital totaling $1.5 billion flowed into the sector, according to Business Oregon, encouraged by government incentives to grow clean-tech industries that became a focal point of economic policy at the White House and the statehouse alike.

The results in the Portland region are real. According to the Portland Development Commission, Multnomah County alone is home to more than 12,000 clean-tech jobs created mostly over the last decade. Yet the state’s success in recruiting manufacturers like SolarWorld and Solaicx to the Portland area and Sanyo Solar to Salem has also meant exposure to young industries with volatile pricing, voracious Chinese competition, and a susceptibility to shocks as subsidies for renewable power shift with the sentiments of elected officials.

Danish wind-turbine company Vestas’ margins dropped sharply in 2011, partly on uncertainty surrounding a key federal production tax credit set to expire this year. The company rewrote its business plan and shed more than a fifth of its global workforce last year, including an undisclosed number of positions at the company’s North American headquarters in Portland.

“Ultimately, we have to figure out what the sustainable long-term U.S. market looks like in terms of megawatts and size,” says Vestas Americas president Chris Brown. “The industry is still sorting that out.”

In the solar industry, system prices fell 27% last year on the heels of similar price drops in previous years. That’s pushed up demand but also triggered a global consolidation. SoloPower recently notified the state it plans to shut down its Portland operations in June. Sanyo Solar announced 52 Oregon layoffs in April, and shortly afterward Germany-based SolarWorld, which employs about 700 in Hillsboro, began restructuring its debt to address a $624 million 2012 net loss.

Other parts of clean tech appear poised for further manufacturing growth as Oregon continues to attract startups in electric vehicles and energy storage. Last year, EnerG2 opened a 74,000-square-foot manufacturing plant in Albany. It’s expected to employ upwards of 50 people producing a nanotech carbon material that allows greater energy storage for batteries and other applications. “I’m seeing Oregon as being fairly successful in attracting these types of new businesses and being a source of innovation,” says Chris Wheaton, EnerG2’s chief operating and financial officer.

0613 StateOfGreen Table03

0613 StateOfGreen 04

 



 

More Articles

Storyteller in Chief: Power Player

September 2015
Wednesday, August 19, 2015
BY LINDA WESTON

In 1996, after a 17-year career in the destination marketing industry, where I gained national standing as the CEO of the Convention & Visitors Association of Lane County, I was recruited by the founders of a new professional basketball league for women. The American Basketball League (ABL) hoped to leverage the success of the 1996 USA women’s national team at the Atlanta Olympics — much like USA Soccer is now leveraging the U.S. Women’s National Team’s victory in the World Cup. The ABL wanted a team in Portland, and they wanted me to be its general manager.


Read more...

Reader Input: Energy Overload

June 2015
Wednesday, July 15, 2015

We asked readers to weigh in on the fossil fuel-green energy equation.


Read more...

Reader Input: Fair Play

May 2015
Wednesday, July 15, 2015

Former Governor John Kitzhaber's resignation in February prompted some soul searching in this state about ethical behavior in industry and government.


Read more...

Best Foot Forward

July/August 2015
Monday, July 13, 2015
BY CHRIS NOBLE

Whether you're stepping out to work or onto the track, Pacific Northwest shoe companies have you covered.


Read more...

Reader Input: Rx for Health Care

July/August 2015
Wednesday, July 15, 2015

We asked readers how Obamacare has impacted their business.


Read more...

Child care challenge

September 2015
Wednesday, August 26, 2015
0927OHSUhealthystarts-thumbBY KIM MOORE AND LINDA BAKER

Child care in Oregon is expensive and hard to find. We delved into the numbers and talked to a few executives and managers about day care costs, accessibility and work-life balance.


Read more...

Quake as metaphor

Linda Baker
Tuesday, July 14, 2015
071515-earthquakia-thumbBY LINDA BAKER

The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS