BEAVERTON, Ore. (July 20, 2026) — Washington County’s official tourism agency, Explore Tualatin Valley (ETV), recently announced its board of directors for fiscal year 2026-27, which runs from July 1, 2026 through June 30, 2027.
Explore Tualatin Valley’s 18-member board of directors is composed of professionals from around Washington County, representing the lodging, wine and craft beverage, sports, arts and business industries.
Laurine Apolloni, co-owner, Apolloni Vineyards, continues as chair for the ETV board, a position she has held since July 2023.
The executive committee includes the appointment of Marisa Hoiem, general manager of Element Portland Beaverton, as treasurer, and Doug Menke, general manager of Tualatin Hills Park & Recreation District, as secretary.
Josh Johnson, owner of BinaryBrewing.co, was appointed to the executive committee. Les Davis, owner of Lithtex Printing Solutions, and Dan Murphy, co-founder of Broadway Rose Theatre Company, were reappointed for their eighth and 11th terms, respectively.
New to the ETV board of directors is Chris Ayzoukian, executive director of the Patricia Reser Center for the Arts. Ayzoukian brings more than 20 years of arts management and facilities expertise to the destination marketing organization board.
ETV’s board of directors roster for FY27 is:
- Laurine Apolloni, chair (co-owner of Apolloni Vineyards)
- Chris Ayzoukian, director (executive director of Patricia Reser Center for the Arts)
- Les Davis, executive committee member (owner of Lithtex Printing Solutions)
- Marisa Hoiem, treasurer (general manager of Element Portland Beaverton)
- Jim Etzel, director (CEO of Sport Oregon)
- Josh Johnson, executive committee member (owner of BinaryBrewing.co)
- Alex Kircher, director (general manager of Golden Valley Brewing in Beaverton)
- Doug Menke, secretary (general manager of Tualatin Hills Park & Recreation District)
- Dan Murphy, executive committee member (co-founder of Broadway Rose Theatre Company)
- Mia Ponzi-Hamacher, director (owner of Sosta House)
- Tracy Reynolds, director (general manager of Beaverton Courtyard by Marriott)
- Carly Ritter, director (NW region government affairs for Intel Corporation)
- Tim Rosener, director (mayor of Sherwood)
- Charlie Sitton, director (owner of Century Hotel)
- Jason Snider, director (commissioner for the Washington County Board of Commissioners)
- Steve Winkle, director (senior manager of general aviation for the Port of Portland)
- K.L. Wombacher, director (president and general manager of the Hillsboro Hops)
- Mathea Zietz, director (general manager of McMenamins Grand Lodge)
As a nonprofit organization, Explore Tualatin Valley exists to support the local hospitality industry and stimulate tourism-driven economic growth throughout Washington County.
About Explore Tualatin Valley
Explore Tualatin Valley is an internationally accredited destination marketing organization for Washington County, Ore., promoting the county under the destination brand Tualatin Valley. Scenically situated between Portland and the Oregon Coast, Tualatin Valley is the gateway to the famed Willamette Valley wine country and is the closest wine destination to Portland. An accessibility verified destination via Wheel the World, a leading travel platform for travelers with disabilities, Tualatin Valley offers an array of outdoor recreation opportunities, agricultural, wine and culinary experiences, scenic wetlands and wildlife preserves, performing and visual arts and tax-free shopping. The destination’s thriving business sector includes Nike World Headquarters, Columbia Sportswear Corporate Headquarters, Leupold & Stevens Corporate Headquarters, Intel research and manufacturing and numerous other high-tech businesses. The mission of Explore Tualatin Valley is to inspire individual and group consumers to visit Tualatin Valley, making a sustained and measurable economic impact on the community through tourism.
