What I'm reading: Dave Zepponi

What I'm reading: Dave Zepponi

Dave Zepponi, President of the NW Food Processors Association, shares what he's reading.

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Modern Industrial Organization By Dennis W. Carlton, Jeffrey M. Perloff

“The times, they are a-changin’ — Bob Dylan was right, but in the fog of changin’ times, how do businesses and investors determine what’s goin’ on? In this fascinating text, Carlton and Perloff use firm-level activity and performance as economic predictors of how an industry might be structured.”

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The Prince By Niccolo Machiavelli

“A contemporary book that has a deep thread of political survivability. I expected a harsh exposure to the despotic politics of the Medieval age. But there is much more in play: a failed diplomat’s attempt to regain grace with a very young prince, and a brilliantly matter-of-fact explanation of power accumulation and loss.”