What I'm reading: Dave Zepponi

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Articles - June 2013
Tuesday, May 28, 2013

Dave Zepponi, President of the NW Food Processors Association, shares what he's reading.

0613 BOB DaveZepponi 01

Modern Industrial Organization By Dennis W. Carlton, Jeffrey M. Perloff

“The times, they are a-changin’ — Bob Dylan was right, but in the fog of changin’ times, how do businesses and investors determine what’s goin’ on? In this fascinating text, Carlton and Perloff use firm-level activity and performance as economic predictors of how an industry might be structured.”

0613 BOB DaveZepponi 02

The Prince By Niccolo Machiavelli

“A contemporary book that has a deep thread of political survivability. I expected a harsh exposure to the despotic politics of the Medieval age. But there is much more in play: a failed diplomat’s attempt to regain grace with a very young prince, and a brilliantly matter-of-fact explanation of power accumulation and loss.”

 

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