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|Articles - May 2013|
|Monday, April 29, 2013|
BY LINDA BAKER
Does the world really need another social network? If it’s a network that focuses on the social good, doesn’t bombard users with ads, and allows people to start and host their own networks, the answer is a resounding “yes,” says Russell Okamoto, CEO of Portland startup Celly. Founded in 2011, the company lets organizations, groups and individuals create “cells”: free, text messaging-based mobile social networks for group communication. So far government agencies, schools and nonprofits have taken advantage of the service. Teachers use Celly for student assessment, while groups such as Doctors Without Borders are interested in tapping the mobile network to collect health information from rural populations. In lieu of onsite advertising — “We don’t believe people want to be spammed,” Okamoto says — Celly aims to monetize by selling enterprise subscriptions. How will the company succeed in an industry fraught with competition? The days of centralized social networking sites such as Twitter and Facebook are numbered, Okamoto responds. “That’s all going to go away, and there will be a new reality where people want to own data, host it on their own machines and selectively talk to each other,” he says. Not that there aren’t challenges ahead. “We’re up against some of the richest, most powerful companies in the world,” Okamoto acknowledges. “You could say we’re foolish or we have a winning strategy.”
PRODUCT: Social media platform
CEO: Russell Okamoto
GRAND AMBITIONS: “I’m a 46-year-old with a daughter who is a high school student. I’m not a 20-something trying to build frivolous Snapchat-like things. Social enterprise is woven into the DNA of our business plan. We wanted to build something game changing.”
MONEY TRAIL: Secured $1.4 million investment led by Oregon Angel Fund in February. Five employees, including co-founder Greg Passmore. “We don’t have that many paying customers yet, but we have a lot of fans.”
Friday, October 17, 2014
BY TOM COX | OB BLOGGER
How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.
Wednesday, October 22, 2014
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Bob Dethlefs, CEO of Evanta, balances work and play.
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Well-financed outsiders from France and California are buying up vineyards and wineries in the Willamette Valley.
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG
A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.
Thursday, November 20, 2014
BY OB STAFF
Farmers, grocery stores and food processors cash in on kale.
Monday, November 10, 2014
BY KIM MOORE | OB RESEARCH EDITOR
A market for low-carbon transportation fuels has a chance to flourish in Oregon if regulators adopt the second phase of the state’s Clean Fuels Program.
Monday, October 06, 2014
BY LINDA BAKER | OB EDITOR
Intel's manufacturing way station; Merkley's attack dog; Diamond Foods gets into the innovation business.
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