Home Back Issues April 2013 Dave Dahl balances life, work and play

Dave Dahl balances life, work and play

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Articles - April 2013
Monday, April 01, 2013

 

BY CHRISTINA COOKE

0413 FOB LiveWorkPLay DaveDahl
Dave Dahl, president of Dave's Killer Bread, plays guitar with Dave's Killer Granddaddies.
// Photo by Sierra Breshears

Every package of Dave’s Killer Bread tells president Dave Dahl’s rags-to-riches story in small print on the bottom. “I was a four-time loser,” it begins, “before I realized I was in the wrong game.” After serving 15 years in prison for drug, armed robbery and assault convictions (for the record: no actual killing), Dahl, 50, got clean and joined his family’s bread-making business. Dahl’s story of redemption, as well as his organic, whole-grain breads, resonated with consumers, and what started as a four-variety operation at the Portland Farmers’ Market in 2005 grew into a 16-variety operation across 13 states by 2012. Dahl recently announced a 50/50 partnership with New York-based private equity firm Goode Partners and plans to expand even further.

THEY SAY I’M…

“A scrappy kind of guy. I like to battle. I expect things to be a certain way and hold people and myself accountable. In the past, I was always alone. At times, that seems to work against me, because I have a rough way of dealing with things. People close to me can find me rather difficult. But it’s a plus at the same time. I’ve learned to respect my own point of view. I’m dryly humorous.”

THE BACKSTORY

“I wish they would understand that I was never that much of a badass. The reason I went to prison several times was because I had depression that I treated with methamphetamines. I needed help and I didn’t get it until I was pretty old; that’s all it’s ever been for me. I wish they knew that there are a lot of people like me out there that just need some help.”

DOWNTIME

“Most of my life revolves around the bread and charity work. Because of my addiction to work and Dave’s Killer Bread, it’s hard for me to say no to stuff. But I just bought a cabin on the mountain, so I’m going to spend a lot of time there. I have a band called Dave’s Killer Granddaddies. I play basketball. I’d like to find more balance in my life — more time at the cabin, more time with my guitar, more time with my woman and kids.”

THE WORK FILES

“Not only do I make the best bread I can possibly imagine making, I get to be myself and make a difference with my product and my story. I want people to [get] that it’s about enjoying the journey, falling down and getting back up. I get excited when I’m speaking to a group of people, and I see their faces light up with an understanding of ‘Whoa, this guy did this, so can I.’”

FAVORITE BREAD

“I am such a simple guy. I like Good Seed bread. I put mozzarella cheese, tomatoes and mayonnaise on it, and I’m rockin’. The name of the bread is meaningful because of my transformation from a bad seed to a good seed. I have a good seed tattooed on my back. It guides me and helps me remember I can plant good seeds in other people and we’ll make the world better.”

 

Comments   

 
Guest
+1 #1 ownerGuest 2013-04-04 22:56:40
A great article. I'm so impressed with Dave Dahl and LOVE his bread. Sandy
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Guest
+2 #2 DKBGuest 2013-04-05 03:07:53
From those of us out here in ConsumerLand, we'll all make a deal with you, Dave: You keep making Dave's Killer Bread and we'll keep lovin' the stuff! And toasted Blues Bread with chunky peanut butter? OH, HELL, YES!
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Guest
+2 #3 SproutlingGuest 2013-11-07 14:07:50
Dave, love your story and know you've overcome a lot to get here. Congrats and keep up the good work (seed)! Stay the course and enjoy that you've sown. You deserve it!
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Guest
-13 #4 Harbinger of bad newsGuest 2013-11-16 03:05:25
Dave sits in the Washington County jail tonight after purposely driving his Escalade into two Sheriff Deputies' cars and finally getting sandwiched by a third Deputy's car. Three Deputies were injured and sent to the hospital after fighting to gain control over the felonious David Dahl. He's not so balanced after all and all those feature articles about him now ring hollow. Criminals at his level rarely change their stripes.
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Guest
+8 #5 DKB BelieverGuest 2013-11-16 20:52:52
What happened this week is unfortunate for those who were injured and for Dave and his family. However, one backstep does not doom him, nor does it undo his many accomplishments . It doesn't undo the inspiration that he has been for others, or the fact that he has given work to many who would not have a job if it weren't for him. He has sown much good seed.
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Guest
+4 #6 Dave will overcomeGuest 2013-11-17 16:44:13
Dave has always put the past behind him. And lived to be a better person. I had a chance to get to know him when he was changing he's life he's a great person that I look up to. And yes I really want to taste his bread. Hopefully they will sell it in Georgia one day
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Guest
-2 #7 MGuest 2013-11-20 17:33:43
FARCE!
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Guest
0 #8 was farce pointed at meGuest 2013-11-21 13:10:10
What I quoted was very true in everyword. There was spicing it up.
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Guest
+7 #9 Can anyone change their stripes?Guest 2013-11-23 22:58:03
Quoting Guest:
Criminals at his level rarely change their stripes.


Which would make them human. As Paul said:

"So I find this law at work: Although I want to do good, evil is right there with me. For in my inner being I delight in God’s law; but I see another law at work in me, waging war against the law of my mind and making me a prisoner of the law of sin at work within me. What a wretched man I am! Who will rescue me from this body that is subject to death? Thanks be to God, who delivers me through Jesus Christ our Lord!" (Romans 7:21-25)

and

"I thank Christ Jesus our Lord, who has given me strength, that he considered me trustworthy, appointing me to his service. Even though I was once a blasphemer and a persecutor and a violent man, I was shown mercy because I acted in ignorance and unbelief. The grace of our Lord was poured out on me abundantly, along with the faith and love that are in Christ Jesus.

Here is a trustworthy saying that deserves full acceptance: Christ Jesus came into the world to save sinners—of whom I am the worst. But for that very reason I was shown mercy so that in me, the worst of sinners, Christ Jesus might display his immense patience as an example for those who would believe in him and receive eternal life." (1 Timothy 1:13-16)
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Guest
+2 #10 Dave William o recomeGuest 2013-12-03 08:03:44
Dave has surprised the world before and he'll do it again. It's not about being perfect. It's about picking yourself up, dusting yourself off and getting back On track. You go Dave!!! You're The best -just like you're bread. We Love you!!!!
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Guest
+1 #11 Dave Will overcomeGuest 2013-12-03 08:05:47
The subject box came out wrong before!!!
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Guest
+1 #12 d-_-bGuest 2013-12-23 02:50:57
How would you feel if Dave ran over you or your loved ones with his Escalade? Dave has had plenty of chances to understand the parts of himself he must control. Regardless of his recent good works, he has proved himself an incorrigible menace to society. If your compassion is infinite, perhaps you should volunteer to monitor him 24/7 instead of the State. Give him another chance after he's served his time and, hopefully, received the help he needs. I would never allow him to own a weapon or drive a vehicle again. The message of his life is "Don't open doors you can't close (i.e. don't use hard drugs)". I hope Dave has the friends and family that can keep him from harming himself and others.
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Guest
+3 #13 RE: Dave Dahl balances life, work and playGuest 2013-12-27 21:24:19
Dave epitomizes what it is to be a human being. We all have our faults and have to own up to our mistakes and failures. Let he who is without sin cast the first stone. Somewhere, there is a plea for help. No one can pull themselves up by their own bootstraps. We must always remember to have compassion for our fellow man. Dave has made tremendous strides as he has turned his life around. Let's put our self-righteousn ess aside and offer our love and support to a man who is struggling to regain his dignity and sense of self-worth. We all trip before we learn to walk.
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Guest
+1 #14 we believe in youGuest 2014-01-27 05:38:26
i love your story i follow your story and it gives me hope to continue my dreams. keep it up
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Guest
+2 #15 DKB consumerGuest 2014-05-20 19:54:15
I'm sorry to hear of Dave's behavior in November '13. It discourages me to see this happen. Having worked with convicts, I'm ever hopeful that real change has been accomplished. The mind set I find is that new enterprises are often seen as another way to con people.
I sincerely hope Dave drops his ego a little and learns humility again. Best wishes, Dave.
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Guest
+2 #16 Mystery of graceGuest 2014-05-23 01:05:57
Dave needs Lord Jesus Christ to change his inner man. To translate him from darkness into His marvelous light. It is sin in him that causes him to do what he tried not to, and it failed him again and again. Romans 7: 21-25 speaks loudly to mankind of this law at works in mankind.
Someone out there please help Dave. Do him a favor. Bring him to believe on the Lord Jesus Christ, and receive His Holy Spirit, then he shall be saved, he and his household!
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