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|Articles - April 2013|
|Monday, April 01, 2013|
BY CHRISTINA COOKE
For the next four years, a niche bike apparel company with its U.S. headquarters in Portland will outfit the top-ranked pro-cycling team in the world. The London-based company Rapha announced in January its sponsorship of the British Team Sky, which claims 2012 Tour de France winner Bradley Wiggins and several national champions among its ranks.
“This is the highest level,” says Slate Olson, general manager of Rapha’s Portland office, which oversees marketing, customer service and distribution in North America. “We have high, high hopes.”
Since launching in 2004, Rapha has produced cycling apparel known for its understated retro styling, high-quality merino fabric and unapologetic high prices — most jerseys cost at least $200. The company grossed $30 million in 2012, a 50% increase over 2011, and hopes to achieve a similar growth rate this year with the help of the international spotlight. The Portland headquarters, for its part, is gearing up to support the expected worldwide expansion.
Fran Millar, head of Team Sky’s business operations, says the team broke its contract with former sponsor Adidas a year early to sign with Rapha because leaders realized they wanted a company that specialized in cycling.
“At the core of their business is the idea of making people fall in love with the sport, and that’s what we want to do,” Millar says. “I don’t think we could be more closely aligned.” Rapha produced 700 custom pieces of on- and off-bike clothing for each of the team’s 27 riders and 68 staff. It also developed lines of performance apparel and street clothes for fans.
Olson sees many benefits to the investment on Rapha’s end. Sponsorship will allow the company to build credibility as a high-performance brand and fine-tune its designs with help from the pros. While cycling is hugely popular in Europe, where most pro races take place, Olson sees potential for the sport’s growth in the U.S. — aided by the fact that two of Team Sky’s riders are American. The team will compete in the USA Pro Challenge in August.
“We have massive lengths we can go to here based on the sheer size of our country and the number of cyclists,” Olson says.
Already, the North American headquarters has begun preparations to serve a larger market. The seven-person Portland office intends to hire several more employees over the next few years. Distribution, formerly in London, relocated to Portland last February. And while the primarily online company does not plan to add U.S. retail partners beyond the existing 14, it will establish additional Rapha Cycle Clubs: retail spaces that sell gear plus coffee and food. There’s one in San Francisco, and Olson expects another three or four to open in the next few years.
In addition, the Portland headquarters will continue disseminating positive stories to inspire potential customers. Outfitting the No. 1 team in the world, Olson says, will “give us a pretty big megaphone.”
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Wednesday, August 06, 2014
BY LINDA BAKER | OB EDITOR
Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.
Monday, August 18, 2014
Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
Tuesday, July 08, 2014
BY LINDA BAKER | OB EDITOR
The New Yorker recently published a sharply worded critique of “disruptive innovation,” one of the most widely cited theories in the business world today. The article raises questions about the descriptive value of disruption and innovation — whether the terms are mere buzzwords or actually explain today's extraordinarily complex and fast changing business environment.
Update: We caught up with Portland's Thomas Thurston, who shared his data driven take on the disruption controversy.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Monday, August 25, 2014
BY JASON NORRIS | OB GUEST BLOGGER
Ferguson Wellman’s investment views on the economy and capital markets.
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
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Lane Powell Shareholder William T. Patton has been appointed to the board of directors for Cascade AIDS Project, an organization that provides educational services and outreach to thousands of Oregonians living with HIV/AIDS.
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Barran Liebman is proud to announce that Andrew Schpak, a Partner of the firm, has been named Chair of the American Bar Association’s Young Lawyers Division for the 2014-2015 bar year.