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|Articles - April 2013|
|Monday, April 01, 2013|
BY CHRISTINA COOKE
For the next four years, a niche bike apparel company with its U.S. headquarters in Portland will outfit the top-ranked pro-cycling team in the world. The London-based company Rapha announced in January its sponsorship of the British Team Sky, which claims 2012 Tour de France winner Bradley Wiggins and several national champions among its ranks.
“This is the highest level,” says Slate Olson, general manager of Rapha’s Portland office, which oversees marketing, customer service and distribution in North America. “We have high, high hopes.”
Since launching in 2004, Rapha has produced cycling apparel known for its understated retro styling, high-quality merino fabric and unapologetic high prices — most jerseys cost at least $200. The company grossed $30 million in 2012, a 50% increase over 2011, and hopes to achieve a similar growth rate this year with the help of the international spotlight. The Portland headquarters, for its part, is gearing up to support the expected worldwide expansion.
Fran Millar, head of Team Sky’s business operations, says the team broke its contract with former sponsor Adidas a year early to sign with Rapha because leaders realized they wanted a company that specialized in cycling.
“At the core of their business is the idea of making people fall in love with the sport, and that’s what we want to do,” Millar says. “I don’t think we could be more closely aligned.” Rapha produced 700 custom pieces of on- and off-bike clothing for each of the team’s 27 riders and 68 staff. It also developed lines of performance apparel and street clothes for fans.
Olson sees many benefits to the investment on Rapha’s end. Sponsorship will allow the company to build credibility as a high-performance brand and fine-tune its designs with help from the pros. While cycling is hugely popular in Europe, where most pro races take place, Olson sees potential for the sport’s growth in the U.S. — aided by the fact that two of Team Sky’s riders are American. The team will compete in the USA Pro Challenge in August.
“We have massive lengths we can go to here based on the sheer size of our country and the number of cyclists,” Olson says.
Already, the North American headquarters has begun preparations to serve a larger market. The seven-person Portland office intends to hire several more employees over the next few years. Distribution, formerly in London, relocated to Portland last February. And while the primarily online company does not plan to add U.S. retail partners beyond the existing 14, it will establish additional Rapha Cycle Clubs: retail spaces that sell gear plus coffee and food. There’s one in San Francisco, and Olson expects another three or four to open in the next few years.
In addition, the Portland headquarters will continue disseminating positive stories to inspire potential customers. Outfitting the No. 1 team in the world, Olson says, will “give us a pretty big megaphone.”
Monday, July 13, 2015
BY KIM MOORE
Revenues in Oregon's private, for profit sector maintained solid growth as the economy continued to rebound.
Wednesday, August 19, 2015
BY BRIAN LIBBY
Ben Kaiser holds his ground.
Tuesday, August 04, 2015
Thursday, August 20, 2015
Which of the following would be most effective in reducing the cost of operating a public university in Oregon?
Friday, July 10, 2015
BY JACOB PALMER
Most of the food Americans consume is trucked in from hundreds of miles away. Eric Wilson, co-founder and CEO of Gro-volution, wants to change that. So this past spring, the Air Force veteran and former greenhouse manager started work on an alternative farming system he claims is more efficient than conventional agriculture, and also shortens the distance between the consumer and the farm.
Wednesday, August 19, 2015
BY KIM MOORE
A conversation with Chris Maples, president of the Oregon Institute of Technology.
Tuesday, July 14, 2015
The Big One serves as an allegory for Portland, a city that earns plaudits for lifestyle and amenities but whose infrastructure is, literally, crumbling.
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Yesterday, a divided National Labor Relations Board dropped another hammer on the employer community. In a long-awaited and much debated move, the Board jettisoned the decades old standard for determining when two independent businesses should be considered joint employers of an individual worker for collective bargaining purposes.
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.