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|Articles - April 2013|
|Monday, April 01, 2013|
Page 9 of 9Natalie Ramsland
Owner, Sweetpea Bicycles
For years, the rules of custom bike building were written with certain cyclists in mind: European male racers.
But when Natalie Ramsland first set out to build her own bikes in 2005, she realized the rules were meant to be broken. The 36-year-old California native saw a need for women looking for bikes that truly fit them and allowed them to get more out of a bike than they ever thought possible. Which is why Ramsland learned everything she could about proper fitting and building and launched Sweetpea Bicycles in Portland in 2005.
“What makes my bikes so unique is the way they fit individuals,” says Ramsland, who studied architectural design and worked as a bike messenger before shifting to bike building.
Eight years later, Ramsland has long since perfected her approach to building bicycles for women, which starts with a three-hour fitting session for custom bikes and tends to every detail, from frame angles to colors and accessories. The cost of one of her custom builds — she produces between 12 and 18 each year — runs between $3,600 and $4,000; the wait list is three years.
Sweetpea has built up such a following, though, that many who want one can’t wait three years. So Ramsland introduced the Lust line, which offers three frame sizes, produced by fabricators in Eugene, that she custom fits to individual riders. Those are ready in about 12 weeks. “Still, everything I do is at the very individual level,” Ramsland says, “and it works beautifully.”
"For a lot of people, there's a relationship between the person and their bike. It's a love that runs deep. There's an emotional connection."
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Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.