Home Back Issues April 2013 The game changers

The game changers

| Print |  Email
Articles - April 2013
Monday, April 01, 2013
Article Index
The game changers
Danielle Foxhoven
Mikal Peveto
Chris McGowan
Brad Ross
Jim Chesnutt, M.D.
Jason Stollenwerk
Rob Mullens
Natalie Ramsland
Natalie Ramsland

Owner, Sweetpea Bicycles

0413 GameChangers 11
// Photo by Joseph Eastburn

For years, the rules of custom bike building were written with certain cyclists in mind: European male racers.

But when Natalie Ramsland first set out to build her own bikes in 2005, she realized the rules were meant to be broken. The 36-year-old California native saw a need for women looking for bikes that truly fit them and allowed them to get more out of a bike than they ever thought possible. Which is why Ramsland learned everything she could about proper fitting and building and launched Sweetpea Bicycles in Portland in 2005.

“What makes my bikes so unique is the way they fit individuals,” says Ramsland, who studied architectural design and worked as a bike messenger before shifting to bike building.

Eight years later, Ramsland has long since perfected her approach to building bicycles for women, which starts with a three-hour fitting session for custom bikes and tends to every detail, from frame angles to colors and accessories. The cost of one of her custom builds — she produces between 12 and 18 each year — runs between $3,600 and $4,000; the wait list is three years.

Sweetpea has built up such a following, though, that many who want one can’t wait three years. So Ramsland introduced the Lust line, which offers three frame sizes, produced by fabricators in Eugene, that she custom fits to individual riders. Those are ready in about 12 weeks. “Still, everything I do is at the very individual level,” Ramsland says, “and it works beautifully.”

SIDELINES

"For a lot of people, there's a relationship between the person and their bike. It's a love that runs deep. There's an emotional connection."



 

Comments   

 
Guest
0 #1 The Key QuestionGuest 2013-04-02 18:16:27
They should have asked Dr. Chestnutt if he would let his boys play football. In fact I think we should take a poll of neuroscientists and perhaps medical doctors with that simple question: Would you let your boys play football? I would not and have written as much in the past:

http://knowyourbrain.org/mamas.htm
Quote | Report to administrator
 
 
Guest
0 #2 writerGuest 2013-04-02 20:36:10
Thanks for the comment. While it didn't make it into the story, we did ask Dr. Chestnutt that question. He does have a son who plays football and who in fact has had — and recovered from — a concussion himself.
Quote | Report to administrator
 

More Articles

Workplace benefits

March 2014
Tuesday, February 25, 2014

Health care and vacations rule. That’s the consensus from our reader poll on workplace benefits that help retain and recruit employees.


Read more...

Revolution in print, pixels and passion

News
Tuesday, March 11, 2014
RyanFrankNewsBY MARK BLAINE | OB BLOGGER

The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.


Read more...

Banishing oil burners reaps benefits for schools

News
Tuesday, April 01, 2014
04.02.14 thumb co2schoolsBY APRIL STREETER | OB CONTRIBUTOR

Three years ago, PPS set out to begin to convert the 1930s-era boilers from diesel/bunker fuel to cleaner-burning natural gas. Oregon’s largest school district has realized impressive carbon dioxide emissions reductions, setting an example for public and private institutions.


Read more...

100 Best Companies to Work for in Oregon [VIDEO]

News
Monday, March 03, 2014

Screen shot 2014-03-03 at 11.26.47 AM

Check out interviews with employees from some of the 100 Best Companies to Work For in Oregon winners and find out what makes their company a great place to work.


Read more...

Q & A with Chuck Eggert

News
Thursday, March 06, 2014
03.06.14 thumb pacfoodsBY HANNAH WALLACE | OB BLOGGER

The founder of Pacific Foods talks about why his company has flown under the radar in Oregon, how saving a family-run chicken hatchery has helped his bottom line and why he thinks organic food is anything but elitist.


Read more...

On fire

March 2014
Tuesday, February 25, 2014
BY JESSICA RIDGWAY

A self-proclaimed “chile head,” John Ford “grows, eats and does everything spicy.” 


Read more...

Eking out a living

News
Tuesday, April 08, 2014
04.08.14 thumb ourtable-coopfarmsBY HANNAH WALLACE | OB BLOGGER

It may be obvious, but most farmers don’t make a lot of money. According to preliminary data from the 2012 Agriculture Census, 52% of America’s 2.1 million principal farm-operators don’t call farming their primary occupation. Farm cooperatives may offer a solution.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS