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|Articles - April 2013|
|Monday, April 01, 2013|
Page 8 of 9
Athletic Director, University of Oregon
The fact that a colleague of Rob Mullens’ came across an Oregon Ducks display last fall in a Champs Sports store isn’t all that remarkable. The fact that he came across it at the Meadowlands Sports Complex in East Rutherford, N.J., however, is.
“I love getting calls from my colleagues on the East Coast who love the Ducks and want a helmet or want to see a game,” says Mullens, who became UO’s athletic director in 2010. “That says a lot about how much we’ve grown as a brand.”
An accountant who also worked in the athletics departments at the universities of Miami, Maryland and Kentucky, Mullens brought his business acumen to Oregon. Like an executive, he talks about putting the right support systems in place, having an entrepreneurial spirit and appreciating the support of Nike.
While a strong business focus is par for the course in college athletics these days, what’s not so typical, according to Mullens, is having a school with a comparatively modest asset base produce such impressive results. In recent years, Oregon has fostered top contenders in track, cross country, volleyball, softball, baseball and, of course, football.
“When you look at our peers, who have huge budgets and huge alumni bases, we are performing at a very high level,” says Mullens. “We are an anomaly among programs.” Those results, Mullens says, come from a combination of elite coaches, a passionate fan base and an overall commitment to “broad-based excellence.”
“I just try to make sure we have the right people in the right places,” he says.
“We are innovative and we’re willing to try different things. One of the most visible examples of that is our uniforms. There was a point 10 or 12 years ago where people were kind of poking [fun] at that. Now everyone is imitating us.”
Monday, January 26, 2015
BY JOE CORTRIGHT
"Nostalgia is not an economic strategy."
Thursday, January 29, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
As the costs of college mount, and as employer demand for software developers soars, coding schools and classes are popping up everywhere.
Friday, February 20, 2015
BY COURTNEY SHERWOOD | OB CONTRIBUTOR
Marijuana is big business in Oregon, and it’s about to get bigger.
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees.
Sunday, February 15, 2015
BY LINDA BAKER | OB EDITOR
As the investigation against the governor moves forward, those of us in the news business should reflect on our own potential for subverting the democratic process.
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR
Multilevel marketing, health claims and zyto scanner biofeedback machines: How dōTERRA thrives in Oregon.
Friday, January 23, 2015
BY LINDA BAKER | OB EDITOR
The Northwest Environmental Business Council previews the 2015 legislative agenda as Hatch Oregon celebrates Oregon's new community crowdfunding rules.
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