Home Back Issues April 2013 The game changers

The game changers

| Print |  Email
Articles - April 2013
Monday, April 01, 2013
Article Index
The game changers
Danielle Foxhoven
Mikal Peveto
Chris McGowan
Brad Ross
Jim Chesnutt, M.D.
Jason Stollenwerk
Rob Mullens
Natalie Ramsland

Rob Mullens

Athletic Director, University of Oregon

0413 GameChangers 10
// Photo by Joseph Eastburn

The fact that a colleague of Rob Mullens’ came across an Oregon Ducks display last fall in a Champs Sports store isn’t all that remarkable. The fact that he came across it at the Meadowlands Sports Complex in East Rutherford, N.J., however, is.

“I love getting calls from my colleagues on the East Coast who love the Ducks and want a helmet or want to see a game,” says Mullens, who became UO’s athletic director in 2010. “That says a lot about how much we’ve grown as a brand.”

An accountant who also worked in the athletics departments at the universities of Miami, Maryland and Kentucky, Mullens brought his business acumen to Oregon. Like an executive, he talks about putting the right support systems in place, having an entrepreneurial spirit and appreciating the support of Nike.

While a strong business focus is par for the course in college athletics these days, what’s not so typical, according to Mullens, is having a school with a comparatively modest asset base produce such impressive results. In recent years, Oregon has fostered top contenders in track, cross country, volleyball, softball, baseball and, of course, football.

“When you look at our peers, who have huge budgets and huge alumni bases, we are performing at a very high level,” says Mullens. “We are an anomaly among programs.” Those results, Mullens says, come from a combination of elite coaches, a passionate fan base and an overall commitment to “broad-based excellence.”

“I just try to make sure we have the right people in the right places,” he says.

SIDELINES

“We are innovative and we’re willing to try different things. One of the most visible examples of that is our uniforms. There was a point 10 or 12 years ago where people were kind of poking [fun] at that. Now everyone is imitating us.”




 

Comments   

 
Guest
0 #1 The Key QuestionGuest 2013-04-02 18:16:27
They should have asked Dr. Chestnutt if he would let his boys play football. In fact I think we should take a poll of neuroscientists and perhaps medical doctors with that simple question: Would you let your boys play football? I would not and have written as much in the past:

http://knowyourbrain.org/mamas.htm
Quote | Report to administrator
 
 
Guest
0 #2 writerGuest 2013-04-02 20:36:10
Thanks for the comment. While it didn't make it into the story, we did ask Dr. Chestnutt that question. He does have a son who plays football and who in fact has had — and recovered from — a concussion himself.
Quote | Report to administrator
 

More Articles

Revenge Forestry

November/December 2014
Tuesday, October 14, 2014
BY JONATHAN FROCHTZWAJG

A flare-up in the Elliott Forest raises questions about détente in Oregon’s timber wars.


Read more...

College Hacker

September 2014
Wednesday, August 27, 2014
BY KLINT FINLEY

Treehouse CEO Ryan Carson builds a 21st-century trade school.


Read more...

100 Best Nonprofits to Work for in Oregon [VIDEO]

News
Thursday, October 02, 2014

Screen shot 2014-10-02 at 11.17.21 AMMore than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.


Read more...

Fork & Bottle

October 2014
Thursday, September 25, 2014

National media can’t get enough of Oregon’s pinot noir, artisan-food purveyors and lively, independent film scene.


Read more...

The 100 Best Nonprofits to Work for in Oregon 2014

October 2014
Thursday, September 25, 2014
14BY KIM MOORE

Proud, diverse and underpaid.

Pride in their organizations’ mission, fairness in the treatment of women and ethnic minorities, flexible work schedules — these are just a handful of workplace characteristics that employees of this year’s 100 Best Nonprofits appreciate about their organizations.


Read more...

Two Sides of the Coin

Contributed Blogs
Wednesday, October 22, 2014
22 twosidesBY JASON NORRIS

Historically, when the leaves fall, so do the markets. This year, earnings, Europe, energy and Ebola have in common? Beyond alliteration, they are four factors that the investors are pointing to for this year’s seasonal volatility.


Read more...

Podcast: Testing for Emotional Intelligence with John Hersey

Contributed Blogs
Friday, September 19, 2014
ivbU3sIXBY TOM COX | OB BLOGGER

How can you tell if you, a peer, a subordinate or a job candidate has the emotional intelligence needed to do well?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS