Sponsored by Oregon Business

The game changers

| Print |  Email
Articles - April 2013
Monday, April 01, 2013

Brad Ross

Director, River City Bicycles Cross Crusade

0413 GameChangers 07
// Photo by Joseph Eastburn

What started out more than 20 years ago as a bunch of guys racing bikes around a Portland park on an autumn afternoon has morphed into the largest cyclocross racing series in the U.S. Known since 1994 as Cross Crusade, the series today draws some 1,400 riders to each of its eight fall races — and it’s made Portland the place to be for cyclocross. “We rule the roost in terms of numbers,” says Brad Ross, longtime race director for Cross Crusade. “But I don’t think we’re in competition to be the biggest. It’s neat that we are, but our mission statement is to grow the sport of cyclocross. Period.”

The series has done that not by catering solely to elite racers but instead by welcoming everyone into its ranks. “We were really the first to come along and say no, you don’t have to be an elite,” says Ross. “We are changing the definition of the sport.” Since most racers are local,

Ross says Cross Crusade’s economic impact is less about tourism and more about generating visibility for the city. The scene has also spawned a handful of new cycling businesses.

Having experienced 10% to 15% annual growth, the series is fast approaching capacity. Rather than limit the number of racers, Ross says Cross Crusade has begun looking at a second series as well as a regional one. “The Cross Crusade is
famous now,” Ross says. “Everybody from anywhere knows about Portland and the Crusade.”


“Local bike shops love us. They are now able to stay open and not lay people off during a time of year when normally there’s not much going on.”



+1 #1 The Key QuestionGuest 2013-04-02 18:16:27
They should have asked Dr. Chestnutt if he would let his boys play football. In fact I think we should take a poll of neuroscientists and perhaps medical doctors with that simple question: Would you let your boys play football? I would not and have written as much in the past:

Quote | Report to administrator
+1 #2 writerGuest 2013-04-02 20:36:10
Thanks for the comment. While it didn't make it into the story, we did ask Dr. Chestnutt that question. He does have a son who plays football and who in fact has had — and recovered from — a concussion himself.
Quote | Report to administrator

More Articles

After the Orange Line

Linda Baker
Tuesday, September 08, 2015
090815-trimet-thumbBY LINDA BAKER

Alan Lehto, TriMet's director of policy & planning, shares a few thoughts on ride sharing and more nimble bus services.


Cream of the Crop

October 2015
Monday, September 28, 2015

Bill Levy of Pacific Ag talked to Oregon Business about new residue markets, the company’s growth strategy and why a biofuel plant is like a large cow.


5 marijuana business people share strategy ahead of recreational sales rollout

The Latest
Thursday, September 17, 2015

Ahead of the recreational rollout, what are dispensary owners most concerned about ?


Counterpoint: CLT not as green as people think

Contributed Blogs
Wednesday, September 16, 2015
photo-flickr-glasseyes viewthymbBY GREGG LEWIS | OP-ED

The issue of green-washing remains a significant challenge to those of us who would like to see the building sector in this country do more than make unverifiable claims of sustainability. Transparency about the impacts of a given material is the only way to allow designers to make intelligent choices when selecting building products.


The 10 most successful crowdfunding campaigns in Oregon

The Latest
Wednesday, August 19, 2015
081915-crowdfundingmainBY JACOB PALMER | DIGITAL NEWS EDITOR

One of the hottest new investment trends has proven quite lucrative for some companies.


Downtime with Jill Nelson

September 2015
Wednesday, August 19, 2015

Live, Work, Play wit the CEO of Ruby Receptionists.


100 Best Nonprofits announced

Wednesday, September 30, 2015

1015-nonprofits01Oregon Business magazine has named the seventh annual 100 Best Nonprofits to Work for in Oregon. The rankings were revealed Wednesday night during an awards dinner at the Sentinel Hotel in Portland.

Oregon Business magazinetitle-sponsored-links-02