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|Articles - April 2013|
|Monday, April 01, 2013|
Page 5 of 9
Director, River City Bicycles Cross Crusade
What started out more than 20 years ago as a bunch of guys racing bikes around a Portland park on an autumn afternoon has morphed into the largest cyclocross racing series in the U.S. Known since 1994 as Cross Crusade, the series today draws some 1,400 riders to each of its eight fall races — and it’s made Portland the place to be for cyclocross. “We rule the roost in terms of numbers,” says Brad Ross, longtime race director for Cross Crusade. “But I don’t think we’re in competition to be the biggest. It’s neat that we are, but our mission statement is to grow the sport of cyclocross. Period.”
The series has done that not by catering solely to elite racers but instead by welcoming everyone into its ranks. “We were really the first to come along and say no, you don’t have to be an elite,” says Ross. “We are changing the definition of the sport.” Since most racers are local,
Ross says Cross Crusade’s economic impact is less about tourism and more about generating visibility for the city. The scene has also spawned a handful of new cycling businesses.
Having experienced 10% to 15% annual growth, the series is fast approaching capacity. Rather than limit the number of racers, Ross says Cross Crusade has begun looking at a second series as well as a regional one. “The Cross Crusade is
“Local bike shops love us. They are now able to stay open and not lay people off during a time of year when normally there’s not much going on.”
Thursday, February 27, 2014
BY ERIC FRUITS
Because they have little chance of working for someone else, today’s teens need to be entrepreneurs. But, first, we must teach our teens that entrepreneurship starts small.
Friday, March 21, 2014
TOM COX | OB BLOGGER
During a recent talk to HR Directors, I asked if they saw leaders trying to solve every problem, instead of delegating to and empowering staff. Every head nodded. Every single one.
Thursday, April 03, 2014
BY OB STAFF
Learn how to green your workplace and lower your environmental footprint at the office. Oregon Business presents a two-hour "Greening Your Workplace" seminar on May 28th, 2014 at the Nines Hotel in Portland.
Friday, March 28, 2014
BY TOM COX | OB BLOGGER
The next mysterious (or disastrous) event could be one that you or your team might suddenly need to respond to, probably under intense scrutiny.
Tuesday, March 11, 2014
BY MARK BLAINE | OB BLOGGER
The publisher of the Emerald Media Group moves on, leaving a cutting edge media group that depends on business acumen for its survival.
Friday, April 04, 2014
BY ERIC FRUITS
The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?
Thursday, February 27, 2014
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
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Oregon State University's hospitality degree program invests in next-generation leaders.
On Saturday, April 26, more than 1,900 local Comcast employees and their families, friends and community partners will “make change happen” as they volunteer to improve schools and nonprofits in Oregon and Southwest Washington as part of Comcast’s 13th Comcast Cares Day.
NAI Norris, Beggs & Simpson just completed their newly rebranded First Quarter Market Reports. Not only does it feature a brand new format, but the report ensures accuracy due to the annual truing up of their database.
Samuel Hernandez, an Associate at Barran Liebman, is the recipient of a 2014 Oregon State Bar Litigation Section Rising Litigator Award.