Sponsored by Forest Grove Economic Development
Home Back Issues April 2013 The game changers

The game changers

| Print |  Email
Articles - April 2013
Monday, April 01, 2013
Article Index
The game changers
Danielle Foxhoven
Mikal Peveto
Chris McGowan
Brad Ross
Jim Chesnutt, M.D.
Jason Stollenwerk
Rob Mullens
Natalie Ramsland

Brad Ross

Director, River City Bicycles Cross Crusade

0413 GameChangers 07
// Photo by Joseph Eastburn

What started out more than 20 years ago as a bunch of guys racing bikes around a Portland park on an autumn afternoon has morphed into the largest cyclocross racing series in the U.S. Known since 1994 as Cross Crusade, the series today draws some 1,400 riders to each of its eight fall races — and it’s made Portland the place to be for cyclocross. “We rule the roost in terms of numbers,” says Brad Ross, longtime race director for Cross Crusade. “But I don’t think we’re in competition to be the biggest. It’s neat that we are, but our mission statement is to grow the sport of cyclocross. Period.”

The series has done that not by catering solely to elite racers but instead by welcoming everyone into its ranks. “We were really the first to come along and say no, you don’t have to be an elite,” says Ross. “We are changing the definition of the sport.” Since most racers are local,

Ross says Cross Crusade’s economic impact is less about tourism and more about generating visibility for the city. The scene has also spawned a handful of new cycling businesses.

Having experienced 10% to 15% annual growth, the series is fast approaching capacity. Rather than limit the number of racers, Ross says Cross Crusade has begun looking at a second series as well as a regional one. “The Cross Crusade is
famous now,” Ross says. “Everybody from anywhere knows about Portland and the Crusade.”

SIDELINES

“Local bike shops love us. They are now able to stay open and not lay people off during a time of year when normally there’s not much going on.”



 

Comments   

 
Guest
0 #1 The Key QuestionGuest 2013-04-02 18:16:27
They should have asked Dr. Chestnutt if he would let his boys play football. In fact I think we should take a poll of neuroscientists and perhaps medical doctors with that simple question: Would you let your boys play football? I would not and have written as much in the past:

http://knowyourbrain.org/mamas.htm
Quote | Report to administrator
 
 
Guest
0 #2 writerGuest 2013-04-02 20:36:10
Thanks for the comment. While it didn't make it into the story, we did ask Dr. Chestnutt that question. He does have a son who plays football and who in fact has had — and recovered from — a concussion himself.
Quote | Report to administrator
 

More Articles

Podcast: Interview with Pete Friedes

Contributed Blogs
Wednesday, August 27, 2014

082714-thumb friedesbookTom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.


Read more...

Who said we should sell in May?

Contributed Blogs
Friday, July 18, 2014
BullMarketBY JASON NORRIS | OB GUEST CONTRIBUTOR

Back in May, we shared a common Wall Street quote about investing, “Sell in May and go away.” Fast forward to July and the most common question we have been getting from clients is, “When is the market pullback going to occur?”


Read more...

Interview: Dr. Mark Goulston

Contributed Blogs
Thursday, July 10, 2014
JustListenBY TOM COX | OB BLOGGER

Tom Cox interviews Dr. Mark Goulston, author of Just Listen, Discover the Secret to Getting Through to Absolutely Anyone.


Read more...

Green Endeavor cleans up

News
Wednesday, August 06, 2014
080614 ULnew greenendeavorBY LINDA BAKER | OB EDITOR

Portland startup Green Endeavor strikes gold, inking a partnership with Underwriters Laboratories, an Illinois-based consulting and certification company with offices in 46 countries.


Read more...

Portland rises

News
Monday, August 18, 2014

IMG 2551Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.


Read more...

Two sides of the coin

Contributed Blogs
Monday, August 25, 2014
0825 thumb moneyBY JASON NORRIS | OB GUEST BLOGGER

Ferguson Wellman’s investment views on the economy and capital markets.


Read more...

Is this employee right?

Contributed Blogs
Wednesday, August 13, 2014
081314 thumb employeefeelingsBY TOM COX | OB BLOGGER

When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS