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|Articles - April 2013|
|Monday, April 01, 2013|
Page 5 of 9
Director, River City Bicycles Cross Crusade
What started out more than 20 years ago as a bunch of guys racing bikes around a Portland park on an autumn afternoon has morphed into the largest cyclocross racing series in the U.S. Known since 1994 as Cross Crusade, the series today draws some 1,400 riders to each of its eight fall races — and it’s made Portland the place to be for cyclocross. “We rule the roost in terms of numbers,” says Brad Ross, longtime race director for Cross Crusade. “But I don’t think we’re in competition to be the biggest. It’s neat that we are, but our mission statement is to grow the sport of cyclocross. Period.”
The series has done that not by catering solely to elite racers but instead by welcoming everyone into its ranks. “We were really the first to come along and say no, you don’t have to be an elite,” says Ross. “We are changing the definition of the sport.” Since most racers are local,
Ross says Cross Crusade’s economic impact is less about tourism and more about generating visibility for the city. The scene has also spawned a handful of new cycling businesses.
Having experienced 10% to 15% annual growth, the series is fast approaching capacity. Rather than limit the number of racers, Ross says Cross Crusade has begun looking at a second series as well as a regional one. “The Cross Crusade is
“Local bike shops love us. They are now able to stay open and not lay people off during a time of year when normally there’s not much going on.”
Thursday, September 24, 2015
BY KIM MOORE | RESEARCH EDITOR
The traditional model of sports teams using paid media to get their message across is disappearing as teams look instead to social media to interact with fans.
Thursday, August 13, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Portland-based startup ImpactFlow recently announced a $5.7 million funding round. CEO and co-founder Tyler Foreman talks about matching businesses with nonprofits, his time at Intel and the changing face of philanthropy.
Friday, August 21, 2015
Renee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.
Wednesday, August 19, 2015
BY GARY THILL | PHOTOS BY JASON E. KAPLAN
A storied institution climbs down from the ivory tower.
Monday, September 28, 2015
BY TIM NEVILLE
Betty Roppe steers Prineville into the future.
Wednesday, August 19, 2015
BY BRIAN LIBBY
Ben Kaiser holds his ground.
Wednesday, August 26, 2015
BY LINDA BAKER
A new co-working model disrupts office sharing, child care and work-life balance as we know it.
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