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|Articles - April 2013|
|Monday, April 01, 2013|
Page 5 of 9
Director, River City Bicycles Cross Crusade
What started out more than 20 years ago as a bunch of guys racing bikes around a Portland park on an autumn afternoon has morphed into the largest cyclocross racing series in the U.S. Known since 1994 as Cross Crusade, the series today draws some 1,400 riders to each of its eight fall races — and it’s made Portland the place to be for cyclocross. “We rule the roost in terms of numbers,” says Brad Ross, longtime race director for Cross Crusade. “But I don’t think we’re in competition to be the biggest. It’s neat that we are, but our mission statement is to grow the sport of cyclocross. Period.”
The series has done that not by catering solely to elite racers but instead by welcoming everyone into its ranks. “We were really the first to come along and say no, you don’t have to be an elite,” says Ross. “We are changing the definition of the sport.” Since most racers are local,
Ross says Cross Crusade’s economic impact is less about tourism and more about generating visibility for the city. The scene has also spawned a handful of new cycling businesses.
Having experienced 10% to 15% annual growth, the series is fast approaching capacity. Rather than limit the number of racers, Ross says Cross Crusade has begun looking at a second series as well as a regional one. “The Cross Crusade is
“Local bike shops love us. They are now able to stay open and not lay people off during a time of year when normally there’s not much going on.”
Friday, February 20, 2015
BY COURTNEY SHERWOOD | OB CONTRIBUTOR
Marijuana is big business in Oregon, and it’s about to get bigger.
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees.
Friday, February 20, 2015
BY AMY MILSHTEIN | OB CONTRIBUTOR
Multilevel marketing, health claims and zyto scanner biofeedback machines: How dōTERRA thrives in Oregon.
Monday, January 26, 2015
BY KIM MOORE
After more than a decade of wrangling, construction on a convention center hotel in Portland is slated to start this summer. But debate over project financing continues.
Wednesday, February 25, 2015
BY LINDA BAKER | OB EDITOR
The big news at Oregon Business is we’re getting a ping pong table. After reading the descriptions of the 2015 100 Best Companies to Work For in Oregon, a disproportionate number of which feature table tennis in the office, I decided it was time to bring our own workplace into the 21st century. It was a tough call, but it’s lonely at the top, and someone has to make the hard decisions.
Sunday, February 15, 2015
BY LINDA BAKER | OB EDITOR
As the investigation against the governor moves forward, those of us in the news business should reflect on our own potential for subverting the democratic process.
Tuesday, February 10, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
The Portland in Perspective study, done by the City Budget Office, was released Tuesday.
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