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|Articles - April 2013|
|Monday, April 01, 2013|
Page 3 of 9
Director of Running, Adidas America
In these parts, Adidas might seem like one of the two biggest names in running. But in reality — and in the rest of the U.S. — Adidas comes in a bit lower on the list at No. 6.
Mikal Peveto, director of running at Adidas America, says that’s partly due to something that’s been missing from Adidas: technology.
“We need something beyond name recognition to stand out,” he says, “and technology is what leads the way in running.”
After several years of research and development led in part by the Adidas Innovation Team in Portland, the company has launched the technology that could help move it up in the pack.
Known as Boost, the new material is a unique foam that reportedly provides unparalleled energy return and cushioning compared to standard EVA midsole materials. Boost is also designed to maintain its integrity much longer than traditional materials.
Adidas launched the first of the new line in February; a stability shoe and a lightweight racing version will be released later this year. Boost will become a mainstay in all Adidas running shoes going forward.
“With Boost, we have a real opportunity,” Peveto says. “If and when we do take that rightful position in the marketplace, it has the potential to change where we sit globally.”
"The more hardcore runner you are, the more serious, the more skeptical you are of whatever is supposed to be the latest and greatest. So when [hardcore runners] tell me it's their shoe of choice, that means a lot."
Wednesday, April 15, 2015
BY GARY CONKLING | GUEST BLOGGER
Avoiding a crisis is a great way to burnish your reputation, increase brand loyalty and become a market leader.
Monday, April 27, 2015
BY LINDA BAKER
Mohan Nair channels a visionary.
Thursday, May 21, 2015
BY JASON NORRIS | GUEST BLOGGER
Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.
Friday, May 22, 2015
BY HANNAH WALLACE
Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?
Thursday, May 14, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
There are more than 160 farmers markets in Oregon, contributing an estimated $50 million in sales, according to the Oregon Farmers Markets Association. We checked in on the Forest Grove market, which for several years has brought local produce and food vendors to Main Street in the center of town.
Wednesday, April 29, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
Portland is awash in rideshare options. We ask the head of Flywheel what sets his app apart.
Friday, April 17, 2015
PHOTOS BY JASON E. KAPLAN
The 32nd annual CBC attracted a record number of attendees (11,000) to the Oregon Convention Center.
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Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
The Oregon Entrepreneurs Network (OEN) will be presenting its third annual Entrepreneurial Summit on Friday, June 5 at Castaway in Portland, Oregon.
On June 13th Mayor Charlie Hales will attend nonprofit organization Dream Change’s inaugural Love Summit and will introduce one of its keynote speakers, Dan Wieden of Wieden+Kennedy advertising agency.
34 spots for food, 17 places to sip, and 7 sites to choose a brew beckon visitors.