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|Articles - April 2013|
|Monday, April 01, 2013|
Page 3 of 9
Director of Running, Adidas America
In these parts, Adidas might seem like one of the two biggest names in running. But in reality — and in the rest of the U.S. — Adidas comes in a bit lower on the list at No. 6.
Mikal Peveto, director of running at Adidas America, says that’s partly due to something that’s been missing from Adidas: technology.
“We need something beyond name recognition to stand out,” he says, “and technology is what leads the way in running.”
After several years of research and development led in part by the Adidas Innovation Team in Portland, the company has launched the technology that could help move it up in the pack.
Known as Boost, the new material is a unique foam that reportedly provides unparalleled energy return and cushioning compared to standard EVA midsole materials. Boost is also designed to maintain its integrity much longer than traditional materials.
Adidas launched the first of the new line in February; a stability shoe and a lightweight racing version will be released later this year. Boost will become a mainstay in all Adidas running shoes going forward.
“With Boost, we have a real opportunity,” Peveto says. “If and when we do take that rightful position in the marketplace, it has the potential to change where we sit globally.”
"The more hardcore runner you are, the more serious, the more skeptical you are of whatever is supposed to be the latest and greatest. So when [hardcore runners] tell me it's their shoe of choice, that means a lot."
Wednesday, August 13, 2014
BY TOM COX | OB BLOGGER
When I say, “Your Employee is Always Right,” I do not mean “right about the facts,” but rather “right about how they feel” and “right about how they want to be led.”
Monday, August 18, 2014
Portland is in the middle of another construction boom, with residential and office projects springing up downtown, in the Pearl and Old Town. OB Web Editor Jessica Ridgway documents the new wave.
Wednesday, July 02, 2014
BY JESSICA RIDGWAY | OB WEB EDITOR
Dress for Success Oregon promotes the economic independence of disadvantaged women by providing professional attire, a network of support and career development tools.
Tuesday, July 01, 2014
BY HANNAH WALLACE | OB BLOGGER
Demand for organic food continues to soar: Last year, sales of organic food rose to $32.3 billion — up 10% from 2012. In Oregon, organic produce wholesaler Organically Grown Co. has been championing organic growing methods for four decades.
Thursday, July 03, 2014
BY TED AUSTIN & MIKE BAELE | GUEST CONTRIBUTORS
The Office of Economic Analysis announced that Oregon is currently enjoying the strongest job growth since 2006. While this resurgence has been welcome, the lingering effects of the 2008 “Great Recession” continues to affect Oregon businesses, especially with regard to estate planning and business succession.
Wednesday, August 27, 2014
Tom Cox interviews Pete Friedes, author of "The 2R Manager," about becoming a Best Boss.
Friday, August 15, 2014
In this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.
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Vigilant enters a New Year with a new president.
How George Fox has become one of Oregon's largest private universities.
Forest Grove sees growth in the burgeoning food and beverage scene.
Lane Powell Shareholder William T. Patton has been appointed to the board of directors for Cascade AIDS Project, an organization that provides educational services and outreach to thousands of Oregonians living with HIV/AIDS.
Fifty-one Lane Powell lawyers were recently selected by their peers for inclusion in The Best Lawyers in America® (Best Lawyers) 2015; of those selected, 23 lawyers are from the Firm’s office in Portland, Oregon.
Barran Liebman is proud to announce that Andrew Schpak, a Partner of the firm, has been named Chair of the American Bar Association’s Young Lawyers Division for the 2014-2015 bar year.