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|Articles - March 2013|
|Monday, February 25, 2013|
BY LINDA BAKER
Giving asthma medication to young children is a trying task. Kids don’t like to wear the face mask that allows the nebulized mist to be inhaled, creating stress for parents and resulting in more emergency room visits. In search of a solution, Sarah Cota, a Bend mother with a 7-year-old asthmatic son, has come up with an alternative delivery method: the JettPak, a hands- and mask-free nebulizer accessory that administers medicine to kids while they are sleeping. The president of JettStream, a medical device startup, Cota says things have been “rolling like crazy” since the company incorporated in 2012. JettStream has five employees, raised $250,000 of a $750,000 seed round, and is preparing to begin clinical trials at Bend Memorial Clinic. The company also runs an online asthma education and community site providing tips and tricks for parents, and it is considering creating a curriculum for doctors. Tests conducted at Bend Research earlier this year showed the JettPak delivered the same amount of medication as the mask and nebulizer, says Cota, who plans to roll out the device this summer to consumers and health care providers. Hospitals view the JettPak as a cost-effective way to reduce unnecessary emergency room visits, says Cota, a 36-year-old former social worker who never imagined herself running a corporation.
PRODUCT: Nebulizer accessory
PRESIDENT: Sarah Cota
LOCALLY GROWN: “Typically, clinical trials come through big pharmaceutical companies. So hospitals here are excited to have a product from a Bend company come through. The Oregon Bioscience Association has been a huge help with networking. They continually help us reach out for funding.”
BIG GUN: “Dr. James Fink is the leader globally in research for nebulizer medication. I stalked him for two months on the Internet before meeting him in San Francisco. He joined our advisory panel. That was the biggest home run for us. ‘Oh, my God. We got Dr. Fink onboard.’”
Friday, December 12, 2014
BY LINDA BAKER
A conversation with Oregon state economist Josh Lehner.
Thursday, December 11, 2014
There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation. Here’s an excerpt:
The authors, Henry Timms and Jeremy Heimans, don’t necessarily favor one form of power over another but merely outline how power is transitioning, and how companies can take advantage of these changes to strengthen their positions in the marketplace.
Our Powerbook issue might be viewed as a case study in the new-power transition. This annual book of lists provides information on leading businesses, nonprofits and universities in the state. Most of the featured companies are entrenched power players now pursuing more flexible and less hierarchical approaches to doing business. Law firms, for example, are adopting new technologies and fee structures to make legal services more accessible and affordable.
This month we also take a look at a controversial new U.S. Securities and Exchange Commission rule requiring public companies to disclose the median pay of workers, as well as the ratio between CEO and median-worker pay.
Part of the 2010 Dodd-Frank financial reform law, the rule will compel public companies to be more open about employee compensation, with the assumption that greater transparency will improve corporate performance and, perhaps, help address one of the major challenges of our time: income inequality.
New power is not only about strategy and tactics, the Harvard Business Review authors say. “The ultimate questions are ethical. The big question is whether new power can genuinely serve the common good and confront society’s most intractable problems.”
That sounds like a call to arms. Or a New Year’s resolution. Old power or new, the goals are the same: to be a force for positive change in the world. Happy 2015!
Friday, October 31, 2014
BY LINDA BAKER | OB EDITOR
Why are there so few transportation startups in Portland? The city’s leadership in bike, transit and pedestrian transportation has been well-documented. But that was then — when government and nonprofits paved the way for a new, less auto centric way of life.
Friday, October 24, 2014
How does your workplace stack up against competitors? How can you improve workplace practices to help recruit and retain employees? Find out by taking our 100 Best Companies to Work for in Oregon survey!
Thursday, November 20, 2014
BY OB STAFF
Farmers, grocery stores and food processors cash in on kale.
Thursday, December 11, 2014
BY JESSICA RIDGWAY
Lawger upends the typical hourly based fee model by letting clients determine the cost.
Thursday, December 04, 2014
BY DEBRA RINGOLD | OP-ED CONTRIBUTOR
How important are institutional and/or program evaluations provided by third parties in selecting a college or university program?
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While the Bend City Council ultimately upheld the approval which enables OSU-Cascades to move forward with the 10 acre site, it did also thoughtfully consider the nature of its code requirements, resident concerns and OSU-Cascade’s efforts and suggestions and crafted conditions of approval to address potential impacts of the site in the area.