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|Articles - March 2013|
|Monday, February 25, 2013|
Page 2 of 2Before coming to Living Room, the agency’s top producer consistently did $9 million a year, Isaacson says. “Now she’s doing close to $20 million.”
In keeping with its community-centered approach, the Living Room website has a blog format featuring stories from each agent about their clients. The company has also taken a storytelling approach to marketing individual homes. This past January, the company partnered with a local supper club to host a dinner at a West Hills home designed for entertaining. In October 2011, Living Room transformed another home into a museum with curated art and furniture. “Rather than put it on a flyer, we did something that was great for the artists, great for furniture makers,” says Isaacson, noting the home sold the first day to art dealers from Minneapolis.
Today Isaacson is forging ahead, aiming to put down even deeper roots in Portland neighborhoods. This past fall, she bought a 7,000-square-foot warehouse on Northeast Alberta that she is renovating into three retail storefronts and a new 3,000-square-foot office for Living Room, which will vacate its current office across the street. Living Room’s Southeast Portland location, which Isaacson leases, opened in 2012.
Isaacson is also adding client services, such as hosting workshops on first-time home buying for women and building accessory dwelling units. A modern-design aficionado, she is also an outspoken advocate for small, green and alternatively designed houses.
Collectively, these initiatives anchor a real estate agency that reflects the Portland ethos: hip, urban and neighborhood-oriented. That ethos is a reflection of Isaacson, a glass/textiles artist and former lead guitar player for a girls’ punk band — who also has a knack for sales and customer service.
“I struggled for a long time, as an artist and musician, that I’m a realtor,” says Isaacson. “It just wasn’t cool. Then I owned it. This is what I do and I’m going to do it well. I put great people in neighborhoods and help the community thrive.”
Wednesday, July 22, 2015
Charlie Hales has long viewed sound urban planning as the route to salvation: social, economic and environmental. This week, the mayor's city design philosophy got the nod of approval from a bona fide spiritual authority, Pope Francis.
Wednesday, June 24, 2015
One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia's landlord.
Monday, July 13, 2015
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Whether you're stepping out to work or onto the track, Pacific Northwest shoe companies have you covered.
Monday, July 13, 2015
BY JACOB PALMER
Holding a Power Lunch at Veritable Quandary in downtown Portland.
Tuesday, July 28, 2015
Uncertainty in Greece and China, along with potential interest rate hikes mean investors are looking at the market and nervously questioning where they should be invested.
Wednesday, July 15, 2015
Oregon's roads are crumbling, and revenues from state and local gas taxes are not sufficient to pay for improvements. We asked readers if the private sector should help fund transportation maintenance and repairs. Research partner CFM Strategic Communications conducted the poll of 366 readers in February.
"I feel private enterprises are capable of operating at a higher efficiency than state government."
"This has been used in Oregon since the mid-1800s. It is not a new financing method. This form of financing may help Oregon close its infrastructure deficit by leveraging funds."
Wednesday, July 15, 2015
We asked readers to weigh in on the fossil fuel-green energy equation.
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Court experience helps legal firm anticipate potential problems for clients and prevent expensive litigation.
When Garmin AT needed to consolidate operations for its 550 employees, it scanned its entire corporate map for possible sites.
The technology industry is always in flux. And this rapid rate of change poses challenges to companies ranging from nimble startups aiming to make their mark to established organizations fighting to remain relevant. This is particularly true in the competitive digital display market, where an Oregon company has been at the forefront of nearly every major breakthrough in the last three decades.
A look back at the shifting sands of Portland’s growth and development.
Robert S. Wiggins has joined Lane Powell as a Shareholder in the Corporate/M&A Practice Group. Wiggins is a well-known lawyer, entrepreneur, and investor with more than 30 years of experience leading and advising established and emerging companies in the Pacific Northwest. Wiggins will focus his practice on offering outside general counsel services, including general corporate and board representation, business transactions and capital events.
DEDICATION PARTY: Help the Port of The Dalles celebrate its newest shovel-ready industrial land Friday, July 31, from 1:30 to 4 p.m.