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|Articles - March 2013|
|Monday, February 25, 2013|
Page 2 of 2Before coming to Living Room, the agency’s top producer consistently did $9 million a year, Isaacson says. “Now she’s doing close to $20 million.”
In keeping with its community-centered approach, the Living Room website has a blog format featuring stories from each agent about their clients. The company has also taken a storytelling approach to marketing individual homes. This past January, the company partnered with a local supper club to host a dinner at a West Hills home designed for entertaining. In October 2011, Living Room transformed another home into a museum with curated art and furniture. “Rather than put it on a flyer, we did something that was great for the artists, great for furniture makers,” says Isaacson, noting the home sold the first day to art dealers from Minneapolis.
Today Isaacson is forging ahead, aiming to put down even deeper roots in Portland neighborhoods. This past fall, she bought a 7,000-square-foot warehouse on Northeast Alberta that she is renovating into three retail storefronts and a new 3,000-square-foot office for Living Room, which will vacate its current office across the street. Living Room’s Southeast Portland location, which Isaacson leases, opened in 2012.
Isaacson is also adding client services, such as hosting workshops on first-time home buying for women and building accessory dwelling units. A modern-design aficionado, she is also an outspoken advocate for small, green and alternatively designed houses.
Collectively, these initiatives anchor a real estate agency that reflects the Portland ethos: hip, urban and neighborhood-oriented. That ethos is a reflection of Isaacson, a glass/textiles artist and former lead guitar player for a girls’ punk band — who also has a knack for sales and customer service.
“I struggled for a long time, as an artist and musician, that I’m a realtor,” says Isaacson. “It just wasn’t cool. Then I owned it. This is what I do and I’m going to do it well. I put great people in neighborhoods and help the community thrive.”
|Thursday, January 30, 2014|
BY LINDA BAKER | OB EDITOR
A conversation with Travel Oregon CEO Todd Davidson.
|Thursday, February 27, 2014|
Our 100 Best Companies project turned 21 this year, so pop open the Champagne. Our latest survey gives us plenty to cheer.
|Thursday, February 13, 2014|
BY JASON NORRIS | GUEST CONTRIBUTOR
Investor returns in January usually predict what the returns will be for the entire year. The Seahawks win may offset this calendar trend.
|Tuesday, February 25, 2014|
BY BRANDON SAWYER
Sales of small businesses surged in 2013 according to the biggest Internet marketplace of such transactions, BizBuySell, increasing to 7,056 reported sales, a 24% increase over 2012, when they dropped 7%. Portland Metro sales tracked by the site grew 9% to 73, capping three years of solid growth. On top of that, Portland’s median sale price jumped 67% to $250K, versus just 13% to $180K nationally. Portland was one of just six metros tracked where the median sale price matched the median asking price, with sellers getting, on average, 92% of what they asked.
|Wednesday, January 22, 2014|
BY JESSICA RIDGWAY
A merger boosts an ethics and compliance firm.
|Thursday, January 09, 2014|
BY JESSICA RIDGWAY | OB WEB EDITOR
The proliferation of grocery stores in the inner city reinforces what this Portland shopper already knows: every urban dweller should have a food store within walking distance of their house.
|Tuesday, February 04, 2014|
BY MARK BLAINE | OB BLOGGER
Even after years of video experimentation on the web, media companies still struggle with what it should be, how it should be done, how much we should spend on it and how much readers/users/viewers really want it.
|The more they change, the more they stay the same|
|The 2014 List: The Top 33 Large Companies to Work, For in Oregon|
|The 2014 List: The Top 34 Medium Companies to Work, For in Oregon|
|The 2014 List: The Top 33 Small Companies to Work, For in Oregon|
|The future of money|
|Rival banana firms to merge|
|Blood test predicts Alzheimer's disease|
|Cerberus Capital to buy Safeway|
|U.S. adds 175,000 jobs|
|Bitcoin creator revealed|
|Staples closing 225 stores|
|EU to offer aid package to Ukraine|
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