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|Articles - March 2013|
|Monday, February 25, 2013|
BY DAN COOK
"How may I light your world?” asks Kay Newell as a potential customer walks through her door. Newell, also known as the Light Bulb Lady, is the founder and owner of Sunlan Lighting. Hers is no ordinary shop. Aisles wind through towering stacks packed with light bulbs, many of them hard-to-find or novelty lights larger stores wouldn’t bother with.
Newell has no idea how many different light bulbs she has in stock. But she will tell you that when you can’t find the right bulb elsewhere, you’ll end up talking to her. “We meet the needs of people who can’t find the bulb they need anywhere else,” she says.
Newell does not strive to be on the cutting edge of artificial illumination. She does not carry mundane bulbs that can be found at any lighting or big-box store. She does not carry grow lights. “I don’t sell anything that can be used to grow marijuana. It’s not worth the risk to me.” She does not sell light fixtures or other accessories.
She also won’t sell online. And therein lies her value to her customers. “Online sales are for people who know exactly what they want,” Newell says. “People come to me because they aren’t sure what they need. I am extremely knowledgeable about this business, so I can help people find just the right light.” Newell pursues an aggressive marketing strategy. She advertises heavily in local newspapers, such as Bob Pamplin’s community weeklies, the Hollywood Star and Portland Observer. She partners with lighting fixture stores that send their customers to Sunlan and she will special order any bulb you want.
There’s a dark side to her business. Very few bulbs are made in the United States, which bothers her. Some of her favorites, the 150-watt bulb in particular, have been “outlawed” by the “stupid” government. Her personal “fun” bulb, the holiday bubble light, is vanishing because “no one wants to make them anymore.” Yet new products like the sunlight-mimicking Full Spectrum Light, well, light her up.
“People actually feel better when they use them,” she says. And the Light Bulb Lady loves to brighten people’s days.
Thursday, August 28, 2014
OB Research Editor Kim Moore shares some pointers about the 100 Best Companies to Work For survey.
Thursday, September 25, 2014
14BY KIM MOORE
Proud, diverse and underpaid.
Pride in their organizations’ mission, fairness in the treatment of women and ethnic minorities, flexible work schedules — these are just a handful of workplace characteristics that employees of this year’s 100 Best Nonprofits appreciate about their organizations.
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BY KIM MOORE
A conversation about higher education with the presidents of the University of Oregon and Clackamas Community College, followed by September's powerlist.
Friday, September 26, 2014
BY JASON NORRIS | GUEST BLOGGER
This post focuses on the recent release of the new Apple iPhone as well as Alibaba's IPO, the largest U.S. IPO in history.
Thursday, October 02, 2014
More than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.
Thursday, September 25, 2014
Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.
Tuesday, August 26, 2014
BY JON BELL
Startup culture is all the rage. Is there a downside?
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