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|Articles - March 2013|
|Monday, February 25, 2013|
BY DON MCINTOSH
Getaround, founded in San Francisco in 2009 by a trio of grad students, expanded to Portland last February. Since then the company has signed on 900 vehicle owners, and, at last count, about 500 vehicles were available for rent in the metro area. According to Steve Gutmann, the company’s Portland business development manager, owners have also signed up in Eugene, but for now, only Portland-area rentals have been activated.
Is there room in the Rose City for another car-sharing enterprise? Portland’s car-sharing competitors complement each other, Gutmann says. Unlike Car2Go and Zipcar, Getaround doesn’t own its own fleet. Instead, it’s an online platform that creates a peer-to-peer market out of excess capacity — the car-rental equivalent of Airbnb.
Car owners sign up online, set their price for hourly or daily rentals and make vehicles available for rent on the website. In return for a 40% commission, Getaround facilitates the transactions and pays for insurance.
The company also stresses the social aspect of car-sharing, since owners typically live near the drivers who rent from them. Owners and renters use Facebook to connect and rate each other; the model also brings car-sharing to outlying areas where Zipcar and Car2Go can’t operate profitably.
Getaround’s ad campaign, its first since launching last year, plays up the myriad benefits for car owners and renters. “Maria gets to Forest Park. You get up to $500 a month,” the TriMet spots say. Getaround co-founder and director of marketing Jessica Scorpio says the message is also going out via targeted online video and display ads at sites like Pandora, and in radio spots on KNRK.
Wednesday, August 27, 2014
BY KLINT FINLEY
Treehouse CEO Ryan Carson builds a 21st-century trade school.
Monday, August 25, 2014
BY JASON NORRIS | OB GUEST BLOGGER
Ferguson Wellman’s investment views on the economy and capital markets.
Thursday, September 25, 2014
Nick Herinckx, CEO of Obility, and Jake Weatherly, CEO of SheerID, share what they've been reading.
Friday, October 17, 2014
BY TOM COX | OB BLOGGER
How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.
Thursday, September 25, 2014
14BY KIM MOORE
Proud, diverse and underpaid.
Pride in their organizations’ mission, fairness in the treatment of women and ethnic minorities, flexible work schedules — these are just a handful of workplace characteristics that employees of this year’s 100 Best Nonprofits appreciate about their organizations.
Thursday, October 02, 2014
More than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.
Tuesday, August 26, 2014
Parents and students paying for college today are like homeowners who bought a house just before the housing bubble burst.
|The 100 Best Nonprofits to Work for in Oregon 2014|
|A Recipe for Success|
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|Converse sues to protect Chuck Taylor All Stars|
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Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
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