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|Articles - March 2013|
|Monday, February 25, 2013|
BY DON MCINTOSH
Getaround, founded in San Francisco in 2009 by a trio of grad students, expanded to Portland last February. Since then the company has signed on 900 vehicle owners, and, at last count, about 500 vehicles were available for rent in the metro area. According to Steve Gutmann, the company’s Portland business development manager, owners have also signed up in Eugene, but for now, only Portland-area rentals have been activated.
Is there room in the Rose City for another car-sharing enterprise? Portland’s car-sharing competitors complement each other, Gutmann says. Unlike Car2Go and Zipcar, Getaround doesn’t own its own fleet. Instead, it’s an online platform that creates a peer-to-peer market out of excess capacity — the car-rental equivalent of Airbnb.
Car owners sign up online, set their price for hourly or daily rentals and make vehicles available for rent on the website. In return for a 40% commission, Getaround facilitates the transactions and pays for insurance.
The company also stresses the social aspect of car-sharing, since owners typically live near the drivers who rent from them. Owners and renters use Facebook to connect and rate each other; the model also brings car-sharing to outlying areas where Zipcar and Car2Go can’t operate profitably.
Getaround’s ad campaign, its first since launching last year, plays up the myriad benefits for car owners and renters. “Maria gets to Forest Park. You get up to $500 a month,” the TriMet spots say. Getaround co-founder and director of marketing Jessica Scorpio says the message is also going out via targeted online video and display ads at sites like Pandora, and in radio spots on KNRK.
Monday, July 07, 2014
BY TOM COX | OB BLOGGER
Named after the 2010 experiment by Thomas Ryan, "Robin Sages" are fake social media profiles designed to encourage linking and divulging valuable information.
Friday, August 22, 2014
BY CLIFF HOCKLEY | OB GUEST CONTRIBUTOR
When business intersects with family, a host of situations can arise. Without a clear vision and careful planning, hard-earned investments can become stressful burdens.
Friday, August 15, 2014
In this week's poll, we asked readers: "Who should pay for the troubled Cover Oregon website?" Here are the results.
Monday, July 14, 2014
BY VIVIAN MCINERNY | OB BLOGGER
Some people think Amazon’s winking eye logo is starting to look like a hoodwink.
Wednesday, July 09, 2014
BY LINDA BAKER | OB EDITOR
Scott Kveton, the CEO of Urban Airship is taking a leave of absence from the company. As the story continues to unfold, here’s our perspective on a few of the key players.
Wednesday, August 27, 2014
BY KLINT FINLEY
Treehouse CEO Ryan Carson builds a 21st-century trade school.
Thursday, July 24, 2014
BY LINDA BAKER | OB EDITOR
Remember the naysayers? Those who called the South Waterfront aerial tram a boondoggle? Those who rejoiced at the massive sell off of luxury condos at the John Ross and Atwater Place?
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Lane Powell Shareholder William T. Patton has been appointed to the board of directors for Cascade AIDS Project, an organization that provides educational services and outreach to thousands of Oregonians living with HIV/AIDS.
Fifty-one Lane Powell lawyers were recently selected by their peers for inclusion in The Best Lawyers in America® (Best Lawyers) 2015; of those selected, 23 lawyers are from the Firm’s office in Portland, Oregon.
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