Home Back Issues March 2013 Getaround expands in Portland

Getaround expands in Portland

| Print |  Email
Articles - March 2013
Monday, February 25, 2013

 

BY DON MCINTOSH

0313 FOB Dispatches CarSharing 02
Above: Looking for "autopreneurs"-- Getaround bus ads pitch "peer-to-peer" carsharing to car owners.
Below: Getaround.com lists 500 Portland-area vehicles.
0313 FOB Dispatches CarSharing 01
Getaround, a personal car-sharing startup, kicked off a three-month Portland ad campaign last month, with print, online, radio and TriMet bus ads aimed at raising the company’s profile in the city’s expanding but increasingly crowded car-sharing market.

Getaround, founded in San Francisco in 2009 by a trio of grad students, expanded to Portland last February. Since then the company has signed on 900 vehicle owners, and, at last count, about 500 vehicles were available for rent in the metro area. According to Steve Gutmann, the company’s Portland business development manager, owners have also signed up in Eugene, but for now, only Portland-area rentals have been activated.

Is there room in the Rose City for another car-sharing enterprise? Portland’s car-sharing competitors complement each other, Gutmann says. Unlike Car2Go and Zipcar, Getaround doesn’t own its own fleet. Instead, it’s an online platform that creates a peer-to-peer market out of excess capacity — the car-rental equivalent of Airbnb.

Car owners sign up online, set their price for hourly or daily rentals and make vehicles available for rent on the website. In return for a 40% commission, Getaround facilitates the transactions and pays for insurance.

The company also stresses the social aspect of car-sharing, since owners typically live near the drivers who rent from them. Owners and renters use Facebook to connect and rate each other; the model also brings car-sharing to outlying areas where Zipcar and Car2Go can’t operate profitably.

Getaround’s ad campaign, its first since launching last year, plays up the myriad benefits for car owners and renters. “Maria gets to Forest Park. You get up to $500 a month,” the TriMet spots say. Getaround co-founder and director of marketing Jessica Scorpio says the message is also going out via targeted online video and display ads at sites like Pandora, and in radio spots on KNRK.

 

More Articles

Are millennials reshaping politics in the Pacific Northwest?

News
Wednesday, April 02, 2014

MillennialsThumbA new report explores the impact of millennials on Oregon's business and political climate.


Read more...

Video: Kickstarting Oregon business

News
Thursday, March 27, 2014
02.04.14 Thumbnail VideoBY JESSICA RIDGWAY | OB WEB EDITOR

Watch this OB Original Video about three Oregon companies and how crowd-funding "kickstarted" their business ideas.


Read more...

How to boost web traffic

News
Thursday, April 10, 2014
BY JESSICA RIDGWAY  | OB WEB EDITOR

04.10.14 thumb seo-trafficSEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.


Read more...

Branching out

March 2014
Tuesday, February 25, 2014
DSC04185BY LINDA BAKER

A blueberry bush is a blueberry bush — except when it’s a blueberry tree.


Read more...

What I'm reading: Brad Smith & Travis Boersma

March 2014
Tuesday, February 25, 2014

Brad Smith, founder of Hot Pepper Studios, and Travis Boersma, president of Dutch Bros. Coffee, share their recent reads.


Read more...

The more they change, the more they stay the same

March 2014
Tuesday, February 25, 2014
100-best-collageBY BRANDON SAWYER

The 100 Best Companies get more creative with perks and more generous with benefits; employees seek empowering relations with management and coworkers.


Read more...

Green eyeshades in the ivory tower

News
Friday, April 04, 2014
EducationCosts BlogBY ERIC FRUITS

The rapidly rising cost of higher education has left even the smartest researchers and the wonkiest of wonks wondering what’s happening and where’s all that money going. More and more, prospective students—and their families—are asking: Is college worth the cost?


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS