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|Articles - March 2013|
|Monday, February 25, 2013|
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BY STEVE WARGA
In retrospect, it seems almost inevitable that a supremely innovative, self-confessed “gearhead” like Craig Bramscher would eventually conceive the idea of building the world’s most advanced electric-powered motorcycle. The Empulse greeted the world in December 2012 to rave reviews from both motorcycle enthusiasts and green-energy advocates. This emission-free sport bike is not your average plug-in scooter. It can reach speeds over 100 mph and can go as far as 100 miles between charges, all wrapped in a design that’s turned the burgeoning e-motorcycle world on its ear.
Ashland-based Brammo’s certified green machines are what CEO and founder Bramscher believes to be part of the answer to the question of what will replace internal combustion engines and their voracious appetites for distilled petroleum products.
“I know that electric vehicles are better than gas for the planet, for the vehicle and for the people, long term,” Bramscher says. “It’s a good fight to fight. I believe in it 100%.” He’d like to see Oregon fully onboard with the green revolution, too.
Thanks to Bramscher’s team of talented and dedicated engineers, designers, fabricators and support staff, numbering close to 100, Brammo has grown from an impudent upstart to a global brand name in little more than three years. He jokes that his crew, many of whom have been on board since the beginning, has acquired a narrowly focused cynicism. Every time he says something can’t be done, they turn around and do it better and quicker than anyone’s done it before.
This out-of-the-box thinking comes from the top down. Four years ago, Bramscher, 52, had a prototype commuter e-motorcycle, the Enertia, limited capital and no distribution network. The solution? “We thought it’s mostly an electronic device,” he says. “So why not talk to a high-profile electronics retailer?” That August, Best Buy infused $10 million into the company and started making plans to stock Brammo products alongside all those big-screen TVs and other consumer electronics on display to “half a billion visitors per year,” compared to about 10 million prospects, total, in all the motorcycle dealerships in the country.
Best Buy has since had to withdraw from the dealership program. But Bramscher says they’re still onboard with their stake in Brammo.
For 2013 the company offers three separate motorcycle platforms, including a motocross bike, the Engage. They’re taking orders now for multiple configurations at prices ranging from $7,995 to $18,995. The dealership development team says it would like to see “35 top-tier dealers” by 2014. It’s all part of their intent to be a “significant player” in a global market estimated to grow to 18.6 million units by 2018, according to Pike Research of Boulder, Colo.
Friday, May 22, 2015
BY HANNAH WALLACE
Travelers have always come to Oregon for its natural beauty. But will the increasing popularity of agritourism, European-style hiking getaways and forest resorts relax Oregon's notoriously strict land-use laws?
Thursday, June 18, 2015
While most categories of commercial real estate have performed well, one of the most robust has been apartment buildings.
Thursday, May 14, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
There are more than 160 farmers markets in Oregon, contributing an estimated $50 million in sales, according to the Oregon Farmers Markets Association. We checked in on the Forest Grove market, which for several years has brought local produce and food vendors to Main Street in the center of town.
Wednesday, May 27, 2015
PHOTOS BY JASON E. KAPLAN
Oregon Business celebrated the 100 Best Green Workplaces with an awards luncheon yesterday at the Nines Hotel in downtown Portland.
Tuesday, May 26, 2015
BY LINDA BAKER
Spring rains are the bane of an Oregon cherry farmer’s existence. Even a few sprinkles can crack the fruit so badly it’s not worth picking. Science to the rescue: Researchers at Oregon State University have developed a spray-on film that cuts rain-related cracking in half, potentially saving a season’s crop. The coating, patented as SureSeal, is made from natural chemicals similar to those found in the skins of cherries: cellulose, palm oil-based wax and calcium.
Wednesday, June 24, 2015
One year after he was appointed chair of the Portland Development Commission, Tom Kelly talks about PDC's longevity, Neil Kelly's comeback and his new role as Portlandia's landlord.
Thursday, May 28, 2015
BY LINDA BAKER | EDITOR
Reinventing capitalism. Office dumpster divers. Handprints versus carbon footprints.
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|The Green Paradox|
|Up in the Air|
|Credit Unions Perspective|
|Queen of Resilience|
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|OSU researchers examine warm-water mass|
|Appeals court rules against Apple|
|Microsoft to cut division, 1,200 jobs|
|Apple suppliers introduce 'Force Touch' to new iPhone|
|Uncertainty abound in Greece|
Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
3 Degrees Event Celebrates 5th Year Bringing Nonprofit and Business Professionals Together to Benefit Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.