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|Articles - March 2013|
|Monday, February 25, 2013|
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BY STEVE WARGA
In retrospect, it seems almost inevitable that a supremely innovative, self-confessed “gearhead” like Craig Bramscher would eventually conceive the idea of building the world’s most advanced electric-powered motorcycle. The Empulse greeted the world in December 2012 to rave reviews from both motorcycle enthusiasts and green-energy advocates. This emission-free sport bike is not your average plug-in scooter. It can reach speeds over 100 mph and can go as far as 100 miles between charges, all wrapped in a design that’s turned the burgeoning e-motorcycle world on its ear.
Ashland-based Brammo’s certified green machines are what CEO and founder Bramscher believes to be part of the answer to the question of what will replace internal combustion engines and their voracious appetites for distilled petroleum products.
“I know that electric vehicles are better than gas for the planet, for the vehicle and for the people, long term,” Bramscher says. “It’s a good fight to fight. I believe in it 100%.” He’d like to see Oregon fully onboard with the green revolution, too.
Thanks to Bramscher’s team of talented and dedicated engineers, designers, fabricators and support staff, numbering close to 100, Brammo has grown from an impudent upstart to a global brand name in little more than three years. He jokes that his crew, many of whom have been on board since the beginning, has acquired a narrowly focused cynicism. Every time he says something can’t be done, they turn around and do it better and quicker than anyone’s done it before.
This out-of-the-box thinking comes from the top down. Four years ago, Bramscher, 52, had a prototype commuter e-motorcycle, the Enertia, limited capital and no distribution network. The solution? “We thought it’s mostly an electronic device,” he says. “So why not talk to a high-profile electronics retailer?” That August, Best Buy infused $10 million into the company and started making plans to stock Brammo products alongside all those big-screen TVs and other consumer electronics on display to “half a billion visitors per year,” compared to about 10 million prospects, total, in all the motorcycle dealerships in the country.
Best Buy has since had to withdraw from the dealership program. But Bramscher says they’re still onboard with their stake in Brammo.
For 2013 the company offers three separate motorcycle platforms, including a motocross bike, the Engage. They’re taking orders now for multiple configurations at prices ranging from $7,995 to $18,995. The dealership development team says it would like to see “35 top-tier dealers” by 2014. It’s all part of their intent to be a “significant player” in a global market estimated to grow to 18.6 million units by 2018, according to Pike Research of Boulder, Colo.
Friday, February 20, 2015
BY LINDA BAKER | OB EDITOR
Vacasa may lack the name recognition of Airbnb. But not for long.
Thursday, March 26, 2015
Cycling to work is all the rage. But not everyone wants to arrive at the office messy, sweaty — and unfashionable.
Friday, March 27, 2015
BY LINDA BAKER
My daughter turned 18 last week, and for her birthday I got her a Car2Go membership. Not to label myself a disruptor or anything, but it felt like a groundbreaking moment. The two of us, mother and child, were participating in a new teen rite of passage: Instead of handing over the car keys, I handed over a car-sharing card — with the caveat that she not use the gift as her own personal car service.
Tuesday, March 31, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
inDinero, a business that manages back-office accounting for startups and smaller companies, recently announced it would relocate its headquarters from San Francisco to Portland. We talked to CEO Jessica Mah about what drew her to Portland and how she plans to disrupt the traditional CPA model.
Friday, March 27, 2015
BY AMY MILSHTEIN
Damian Smith bets on changing himself — and Portland — through consulting.
Monday, February 23, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Power Lunch at Swagat in Hillsboro.
Friday, February 20, 2015
BY APRIL STREETER | OB CONTRIBUTOR
Leslie Carlson channels the big idea.
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A new report highlights how Oregon bankers are giving back to their communities.
Since 1932 Tidewater Transportation & Terminals (operating as Tidewater Barge Lines and Tidewater Terminal Company) has operated a multicommodity transportation and terminal company based in Vancouver, Washington. The friendly expression on the company’s shipping containers reflects the attitude of about 330 safety and community-conscious employees but belies how complicated the barge business really is.
The Port of The Dalles has run marine facilities since the 1930s, but they are part of a larger mission to strengthen the local economy. They focus on regional economic development with a strong bent toward adding good-paying jobs in high tech, manufacturing and other industries.
Providing attendees with unique taste of the Northwest Reception.
CFM Strategic Communications turns 25 this year and is celebrating with a revamped website, special events for firm alumni and clients, a special-label wine and a list of 25 stories about its client work over the past quarter century.
The Atkinson Graduate School of Management at Willamette University has maintained its business accreditation by AACSB International—The Association to Advance Collegiate Schools of Business.