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|Articles - March 2013|
|Monday, February 25, 2013|
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BY STEVE WARGA
In retrospect, it seems almost inevitable that a supremely innovative, self-confessed “gearhead” like Craig Bramscher would eventually conceive the idea of building the world’s most advanced electric-powered motorcycle. The Empulse greeted the world in December 2012 to rave reviews from both motorcycle enthusiasts and green-energy advocates. This emission-free sport bike is not your average plug-in scooter. It can reach speeds over 100 mph and can go as far as 100 miles between charges, all wrapped in a design that’s turned the burgeoning e-motorcycle world on its ear.
Ashland-based Brammo’s certified green machines are what CEO and founder Bramscher believes to be part of the answer to the question of what will replace internal combustion engines and their voracious appetites for distilled petroleum products.
“I know that electric vehicles are better than gas for the planet, for the vehicle and for the people, long term,” Bramscher says. “It’s a good fight to fight. I believe in it 100%.” He’d like to see Oregon fully onboard with the green revolution, too.
Thanks to Bramscher’s team of talented and dedicated engineers, designers, fabricators and support staff, numbering close to 100, Brammo has grown from an impudent upstart to a global brand name in little more than three years. He jokes that his crew, many of whom have been on board since the beginning, has acquired a narrowly focused cynicism. Every time he says something can’t be done, they turn around and do it better and quicker than anyone’s done it before.
This out-of-the-box thinking comes from the top down. Four years ago, Bramscher, 52, had a prototype commuter e-motorcycle, the Enertia, limited capital and no distribution network. The solution? “We thought it’s mostly an electronic device,” he says. “So why not talk to a high-profile electronics retailer?” That August, Best Buy infused $10 million into the company and started making plans to stock Brammo products alongside all those big-screen TVs and other consumer electronics on display to “half a billion visitors per year,” compared to about 10 million prospects, total, in all the motorcycle dealerships in the country.
Best Buy has since had to withdraw from the dealership program. But Bramscher says they’re still onboard with their stake in Brammo.
For 2013 the company offers three separate motorcycle platforms, including a motocross bike, the Engage. They’re taking orders now for multiple configurations at prices ranging from $7,995 to $18,995. The dealership development team says it would like to see “35 top-tier dealers” by 2014. It’s all part of their intent to be a “significant player” in a global market estimated to grow to 18.6 million units by 2018, according to Pike Research of Boulder, Colo.
Wednesday, February 11, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
Recapping a wild week featuring plenty of will he or won't he resign drama.
Tuesday, February 17, 2015
BY TAMSEN LEACHMAN | OB GUEST CONTRIBUTOR
It is important to understand the EEOC’s priorities, and ensure that your leadership understands the shifting expectations of regulators and the heightened standards to which you (and they) may be held.
Thursday, February 26, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Employment in Oregon is almost back up to prerecession levels — and employers are having to work harder to entice talented staff to join their ranks. This year’s 100 Best Companies to Work For in Oregon project showcases the kind of quality workplaces that foster happy employees.
Monday, February 09, 2015
BY MEGHAN NOLT
VIDEO: Gifford's Flowers brings family approach to PSU-area shop.
Friday, February 27, 2015
BY OB STAFF
The 100 Best list recognizes large, medium and small companies for excellence in work environment, management and communications, decision-making and trust, career development and learning, and benefits and compensation.
Thursday, January 22, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
They say maintaining a healthy marriage takes work. So does running a business with your spouse.
Monday, January 26, 2015
The day after this issue goes to press, the city of Medford will host its annual business conference. The event features Minoli Ratnatunga, co-author of the Milken Institute’s annual “Best-Performing Cities” report. Preliminary data suggests that Medford is likely to retain its No. 1 ranking among best-performing small cities for having a higher concentration of high-tech firms than the national average.
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|On the Brink|
|Thy neighbor's house|
|How a Utah-based essential oils company cornered the Oregon market|
|Green Rush: Cashing in on legal marijuana|
|McDonalds pledges to stop selling chicken raised with antibiotics|
|Uber invests in mapping software, setting up contention with Google|
|Bill Gates leads Forbes' richest people list|
|Oil continues to gain on supply risks|
|With AmEx out, Costco turns to Visa, Citi|
|California gas prices spike|
|SeaWorld aims to alter marketing strategy|
Generations of students and graduates have been plagued by the question: What is my true calling in life? Four alumni from Corban University’s Hoff School of Business who graduated in different decades say the school helped them find the answer by giving them a practical, well-rounded education.
It’s happening whether anyone’s ready or not. Businesses here in Oregon and across the U.S. are already experiencing the effects of the largest generational shift in recent history, and these changing tides will impact every level of the workplace — from a company’s executive leadership to its cultural core.
Success stories spotlight meaningful career opportunities in Oregon's diverse and lucrative tourism industry.
Parkinson's Resources of Oregon (PRO) is pleased to announce, long standing Intel manager, Kelly Sweeney has joined the agency’s Board of Directors as a member at large.
Local businesses interested in offering retail items, food and beverage, or passenger services at Portland International Airport are invited to attend one of two meetings on March 17.
The Firm was recognized for the strength of its case matters during 2014, including precedents set or verdicts with notable high dollar amounts at stake.