|| Print ||
|Articles - February 2013|
|Monday, January 28, 2013|
BY LINDA BAKER
Branding is a key part of any successful business enterprise. But for small companies, the process can be expensive and time consuming. So last year branding veteran Elicia Putnam decided to launch PrestoBox, a Portland startup that offers an online branding solution. The program, called Brand Genie, combines patent-pending technology with high-quality design — and so far it’s totally free. After answering a series of questions about their company, a process that takes 10 minutes, business owners land on a suitable brand platform. “Classic Beauty,” for example, offers an elegant look with a pink-and-gray color scheme and graceful serif types. “Everyday Joe” is more straightforward, with oranges and mustard browns and a simple sans serif. Most branding efforts focus on “left brain” questions such as “Do you consider yourself professional or casual?” Putnam says. Brand Genie engages the creative side by asking companies what they would look like if they were a body of water or an animal. Next on the PrestoBox agenda is a series of paid services based on the Brand Genie outcome, including a logo, website and business-card builder. Small businesses spend about $250 billion a year on branding, Putnam says, adding that figuring out how to hook that market is a daunting task. “Our biggest challenge is this idea of truly automating creativity.”
PRODUCT: Automated branding solution
CEO: Elicia Putnam
“We’re doing the bootstrapping thing so far. Nine employees; almost everyone is working for equity. A few freelancers. Mostly just sweat and remarkably few tears. We are going to apply to the Portland Seed Fund. We do have a venture capital group that might be interested.”
“We’ve had a lot of branding firms checking us out to see what we are doing. One of our jokes is our branding service is giving the branding-service business a run for its money. On marketing, we’re considering going vertical by vertical: medical services, small law firms. We may go broad. We have a potential strategic partner, so it depends what opportunities present themselves.”
Friday, October 31, 2014
BY LINDA BAKER | OB EDITOR
Why are there so few transportation startups in Portland? The city’s leadership in bike, transit and pedestrian transportation has been well-documented. But that was then — when government and nonprofits paved the way for a new, less auto centric way of life.
Monday, November 10, 2014
BY KIM MOORE | OB RESEARCH EDITOR
A market for low-carbon transportation fuels has a chance to flourish in Oregon if regulators adopt the second phase of the state’s Clean Fuels Program.
Sunday, December 07, 2014
BY LINDA BAKER
On Friday, Uber switched on an app — and with one push of the button torpedoed Portland’s famed public process.
Saturday, December 13, 2014
Seven tidbits of information from an agency partner and co-founder of Waggener Edstrom in Lake Oswego.
Friday, November 14, 2014
BY JESSICA RIDGWAY
Oregon entrepreneurs reveal their favorite caffeine hangouts.
Thursday, December 11, 2014
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
We ask business and nonprofit leaders how they survive the season.
Saturday, December 13, 2014
Seven tidbits about the president and CEO of AKT Group.
|A Complex Portrait: Immigration, Jobs and the Economy|
|Woman of Steel|
|Kill the Meeting|
|Number of auto recalls in 2014 breaks record|
|Sony says release of controversial film still possible|
|Debate surrounding Washington-Oregon I5 span heats up|
|Watchdog group takes issue with timber company's 'green' label|
|Labor dispute at the ports slowing Christmas deliveries|
|Fed stresses 'patience' regarding interest rate|
|Obama to announce end of Cuba isolation|
Is your business ready to join us in the call for action? This opening panel includes Oregon businesses who will discuss why they signed the Oregon Climate Declaration, the investments they are making to reduce carbon emissions, and how their actions are affecting their companies.
Get ready for two days of special events produced with the EPA, Portland Timbers and ISOS before and after the GoGreen Conference on October 16.
How sports tourism is driving economic growth and making cities across Oregon a better place to live.
Port of Morrow's business-ready attitude has a surprising global impact.
Through its support of the arts, the Cultural Trust is strengthening the business community.
Heed the morals of these seminal holiday stories in your everyday life.
Amy will practice in the firm's Business, Real Estate, and Tax practice groups.
While the Bend City Council ultimately upheld the approval which enables OSU-Cascades to move forward with the 10 acre site, it did also thoughtfully consider the nature of its code requirements, resident concerns and OSU-Cascade’s efforts and suggestions and crafted conditions of approval to address potential impacts of the site in the area.