|| Print ||
|Articles - February 2013|
|Monday, January 28, 2013|
BY LINDA BAKER
Branding is a key part of any successful business enterprise. But for small companies, the process can be expensive and time consuming. So last year branding veteran Elicia Putnam decided to launch PrestoBox, a Portland startup that offers an online branding solution. The program, called Brand Genie, combines patent-pending technology with high-quality design — and so far it’s totally free. After answering a series of questions about their company, a process that takes 10 minutes, business owners land on a suitable brand platform. “Classic Beauty,” for example, offers an elegant look with a pink-and-gray color scheme and graceful serif types. “Everyday Joe” is more straightforward, with oranges and mustard browns and a simple sans serif. Most branding efforts focus on “left brain” questions such as “Do you consider yourself professional or casual?” Putnam says. Brand Genie engages the creative side by asking companies what they would look like if they were a body of water or an animal. Next on the PrestoBox agenda is a series of paid services based on the Brand Genie outcome, including a logo, website and business-card builder. Small businesses spend about $250 billion a year on branding, Putnam says, adding that figuring out how to hook that market is a daunting task. “Our biggest challenge is this idea of truly automating creativity.”
PRODUCT: Automated branding solution
CEO: Elicia Putnam
“We’re doing the bootstrapping thing so far. Nine employees; almost everyone is working for equity. A few freelancers. Mostly just sweat and remarkably few tears. We are going to apply to the Portland Seed Fund. We do have a venture capital group that might be interested.”
“We’ve had a lot of branding firms checking us out to see what we are doing. One of our jokes is our branding service is giving the branding-service business a run for its money. On marketing, we’re considering going vertical by vertical: medical services, small law firms. We may go broad. We have a potential strategic partner, so it depends what opportunities present themselves.”
Thursday, May 21, 2015
BY JASON NORRIS | GUEST BLOGGER
Uncertainty is a part of doing business, whether in through the lens of investment opportunities and risks or the business of running an enterprise.
Thursday, June 25, 2015
An international architecture firm known for its design of the National September 11 Memorial Museum Pavilion in New York unveiled its plan this week for a modern indoor/outdoor food market at the foot of the Morrison Bridge in downtown Portland.
Tuesday, June 09, 2015
The technology at the center of Oregon’s road usage fee reform.
Wednesday, May 27, 2015
PHOTOS BY JASON E. KAPLAN
Oregon Business celebrated the 100 Best Green Workplaces with an awards luncheon yesterday at the Nines Hotel in downtown Portland.
Tuesday, May 26, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
New Jersey and Oregon are the only two states in the U.S. that ban self serve gas stations. But these two holdouts may be ready to give up the game. New Jersey is considering legislation that would lift the state's ban on pumping your own gas. Oregon is considering smaller scale changes.
Thursday, May 14, 2015
BY JASON E. KAPLAN | STAFF PHOTOGRAPHER
There are more than 160 farmers markets in Oregon, contributing an estimated $50 million in sales, according to the Oregon Farmers Markets Association. We checked in on the Forest Grove market, which for several years has brought local produce and food vendors to Main Street in the center of town.
Friday, May 22, 2015
BY EMILY LIEDEL
Inside the topsy-turvy world of corporate sustainability rankings.
|100 Best Green Workplaces in Oregon|
|The Green Paradox|
|Up in the Air|
|Credit Unions Perspective|
|Queen of Resilience|
|Did airlines collude to keep fares high?|
|Citigroup analyst thinks Puma should sell|
|OSU researchers examine warm-water mass|
|Appeals court rules against Apple|
|Microsoft to cut division, 1,200 jobs|
|Apple suppliers introduce 'Force Touch' to new iPhone|
|Uncertainty abound in Greece|
Tonkon Torp helps seed sustainability at Gunderson.
Oregon-based Environments helps companies create inspired workspaces. “Simply put, we help companies future-proof their workspaces,” says Chris Corrado, president. Since 1988,Environments has witnessed firsthand the changing landscape of business. Native Portlander and Environments founder Corrado says, “We help our clients navigate the complex realities of the workplace today and plan for their future in a very mindful, strategic way. We think of ourselves as their partners in the process.”
One hundred years ago, the Willamette River might easily have been mistaken for a sewer. Unchecked industrial activity and decades of pollution made it unrecognizable compared to the clean river that now flows north for 187 miles from Eugene through the center of Portland.
3 Degrees Event Celebrates 5th Year Bringing Nonprofit and Business Professionals Together to Benefit Portland.
Bend energy leader brings passion for efficiency and renewable energy to the nonprofit.
Event in Forest Grove marks recognition of Global Food Safety Initiative Certification.