Home Back Issues February 2013 Portland startup offers online branding solution for small companies

Portland startup offers online branding solution for small companies

| Print |  Email
Articles - February 2013
Monday, January 28, 2013

BY LINDA BAKER

0213 FOB Launch PrestoBox
Elicia Putnam, CEO of PrestoBox
// Photo by Sierra Breshears

Branding is a key part of any successful business enterprise. But for small companies, the process can be expensive and time consuming. So last year branding veteran Elicia Putnam decided to launch PrestoBox, a Portland startup that offers an online branding solution. The program, called Brand Genie, combines patent-pending technology with high-quality design — and so far it’s totally free. After answering a series of questions about their company, a process that takes 10 minutes, business owners land on a suitable brand platform. “Classic Beauty,” for example, offers an elegant look with a pink-and-gray color scheme and graceful serif types. “Everyday Joe” is more straightforward, with oranges and mustard browns and a simple sans serif. Most branding efforts focus on “left brain” questions such as “Do you consider yourself professional or casual?” Putnam says. Brand Genie engages the creative side by asking companies what they would look like if they were a body of water or an animal. Next on the PrestoBox agenda is a series of paid services based on the Brand Genie outcome, including a logo, website and business-card builder. Small businesses spend about $250 billion a year on branding, Putnam says, adding that figuring out how to hook that market is a daunting task. “Our biggest challenge is this idea of truly automating creativity.”

COMPANY: PrestoBox

PRODUCT: Automated branding solution

CEO: Elicia Putnam

HEADQUARTERS: Portland

LAUNCHED: 2012

MONEY TRAIL

“We’re doing the bootstrapping thing so far. Nine employees; almost everyone is working for equity. A few freelancers. Mostly just sweat and remarkably few tears. We are going to apply to the Portland Seed Fund. We do have a venture capital group that might be interested.”

STATUS REPORT

“We’ve had a lot of branding firms checking us out to see what we are doing. One of our jokes is our branding service is giving the branding-service business a run for its money. On marketing, we’re considering going vertical by vertical: medical services, small law firms. We may go broad. We have a potential strategic partner, so it depends what opportunities present themselves.”

 

Comments   

 
Guest
0 #1 COOGuest 2013-01-29 00:59:07
Thanks for the great article, Linda. We are thrilled to be included in this month's Oregon Business!

We appreciate the coverage and the support as we give our little company a big push. Portlandia deserves its growing reputation as a great place to launch a startup.

Sara Conte
COO, PrestoBox
Quote | Report to administrator
 

More Articles

Fuel's gold

March 2014
Tuesday, February 25, 2014
BY SOPHIA BENNETT

The coastal town of Coos Bay appears poised to land every economic development director’s dream: a single employer that will bring hundreds of family-wage jobs and millions in tax revenue. 


Read more...

How to help your staff solve their own problems

Contributed Blogs
Friday, March 21, 2014
03.21.14 thumb coxcoffeeTOM COX | OB BLOGGER

During a recent talk to HR Directors, I asked if they saw leaders trying to solve every problem, instead of delegating to and empowering staff. Every head nodded. Every single one.


Read more...

How to boost web traffic

News
Thursday, April 10, 2014
BY JESSICA RIDGWAY  | OB WEB EDITOR

04.10.14 thumb seo-trafficSEMpdx hosted a workshop this week for entrepreneurs, website developers and others interested in search engine optimization (SEO).  Here are a few tips and tricks aimed at bumping up your search engine rankings.


Read more...

Q & A with Chuck Eggert

News
Thursday, March 06, 2014
03.06.14 thumb pacfoodsBY HANNAH WALLACE | OB BLOGGER

The founder of Pacific Foods talks about why his company has flown under the radar in Oregon, how saving a family-run chicken hatchery has helped his bottom line and why he thinks organic food is anything but elitist.


Read more...

Rapid ascent

March 2014
Tuesday, February 25, 2014
IMG 4255-2BY AMY MILSHTEIN

Kelly Dachtler, president of The Clymb, redefines outdoor retail.


Read more...

Leader's bookshelf

Contributed Blogs
Friday, March 14, 2014
02.06.14 BooksBY TOM COX | OB BLOGGER

Five books that will make you a better leader.


Read more...

Branching out

March 2014
Tuesday, February 25, 2014
DSC04185BY LINDA BAKER

A blueberry bush is a blueberry bush — except when it’s a blueberry tree.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS