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|Articles - February 2013|
|Monday, January 28, 2013|
BY LINDA BAKER
Branding is a key part of any successful business enterprise. But for small companies, the process can be expensive and time consuming. So last year branding veteran Elicia Putnam decided to launch PrestoBox, a Portland startup that offers an online branding solution. The program, called Brand Genie, combines patent-pending technology with high-quality design — and so far it’s totally free. After answering a series of questions about their company, a process that takes 10 minutes, business owners land on a suitable brand platform. “Classic Beauty,” for example, offers an elegant look with a pink-and-gray color scheme and graceful serif types. “Everyday Joe” is more straightforward, with oranges and mustard browns and a simple sans serif. Most branding efforts focus on “left brain” questions such as “Do you consider yourself professional or casual?” Putnam says. Brand Genie engages the creative side by asking companies what they would look like if they were a body of water or an animal. Next on the PrestoBox agenda is a series of paid services based on the Brand Genie outcome, including a logo, website and business-card builder. Small businesses spend about $250 billion a year on branding, Putnam says, adding that figuring out how to hook that market is a daunting task. “Our biggest challenge is this idea of truly automating creativity.”
PRODUCT: Automated branding solution
CEO: Elicia Putnam
“We’re doing the bootstrapping thing so far. Nine employees; almost everyone is working for equity. A few freelancers. Mostly just sweat and remarkably few tears. We are going to apply to the Portland Seed Fund. We do have a venture capital group that might be interested.”
“We’ve had a lot of branding firms checking us out to see what we are doing. One of our jokes is our branding service is giving the branding-service business a run for its money. On marketing, we’re considering going vertical by vertical: medical services, small law firms. We may go broad. We have a potential strategic partner, so it depends what opportunities present themselves.”
Friday, January 23, 2015
BY KIM MOORE | OB RESEARCH EDITOR
Carbon pricing is gaining momentum in Oregon, sparking concern for energy-intensive businesses — but also opportunity to expand a homespun green economy.
Friday, February 20, 2015
BY APRIL STREETER | OB CONTRIBUTOR
Leslie Carlson channels the big idea.
Tuesday, January 20, 2015
BY LINDA BAKER | OB EDITOR
A place-based multimodal transportation plan for Mt. Hood is long overdue.
Tuesday, February 10, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
The Portland in Perspective study, done by the City Budget Office, was released Tuesday.
Monday, January 26, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN
The Jade International District, already Portland's center of Asian life, is poised for rejuvenation. Where does that leave the westside's historic Chinatown?
Tuesday, January 27, 2015
Power Lunch at the Imperial.
Thursday, January 22, 2015
BY JACOB PALMER | OB DIGITAL NEWS EDITOR
They say maintaining a healthy marriage takes work. So does running a business with your spouse.
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Generations of students and graduates have been plagued by the question: What is my true calling in life? Four alumni from Corban University’s Hoff School of Business who graduated in different decades say the school helped them find the answer by giving them a practical, well-rounded education.
It’s happening whether anyone’s ready or not. Businesses here in Oregon and across the U.S. are already experiencing the effects of the largest generational shift in recent history, and these changing tides will impact every level of the workplace — from a company’s executive leadership to its cultural core.
Success stories spotlight meaningful career opportunities in Oregon's diverse and lucrative tourism industry.
Lane Powell will team with Oregon Business magazine for a half-day seminar titled “Best Practices For Best Employers™: How to Become One of ‘Oregon’s Best Workplaces’ Starting Today!”
How to Become a Best Workplace Starting Today!
Sussman Shank LLP is pleased to announce that Matt Mertens has joined the firm. Matt will practice in the firm's Business, Litigation, and Business & Restructuring practice groups.