Sponsored by Oregon Business

FMYI President Justin Yuen balances life, work, and play

| Print |  Email
Articles - February 2013
Monday, January 28, 2013
0213 FOB LiveWorkPlay
Yuen is president of FMYI and serves on the board of the Bicycle Transportation Alliance.
// Photo by Sierra Breshears


Justin Yuen, 38, is president of FMYI (For My Innovation), a social-collaboration software company with a commitment to sustainability. Clients have included major corporations such as Nike, Target and Martha Stewart, as well as nonprofits and universities. Before launching the company in 2004, Yuen was a senior manager in corporate sustainable development at Nike. He also worked in the Netherlands as Nike’s head of footwear quality for the Europe/Middle East/Africa region. He serves on the board of the Bicycle Transportation Alliance, the Northwest Earth Institute and the Board of Trustees of the National Crittenton Foundation, and is the chair of the Multnomah County Advisory Committee on Sustainability & Innovation. He lives in Northeast Portland with his wife, Katrina, and their two children.


“Positive, no matter what the situation; focused on problem solving, always looking for the solution. I always have a smile on my face. People find it funny to learn I’m from New Jersey. I seem very West Coast and don’t have an accent. But I still have strong allegiances to sports teams there. I enjoy eating out. I take pictures of the food and post to Instagram or Facebook. People laugh about that.”


“My mother worked in Nike’s Shanghai office in 1982-83. My father was an expat working on a power plant. Back then Nike was doing some marketing in China. They sponsored an Olympic track athlete and were researching manufacturing options. The reason I came to Oregon was a family vacation in college. The folks my mom had worked for in Shanghai took us on a tour of the Nike campus. So my life came full circle.”


“I am at the center of two trends: online social trends and sustainability. We are a certified B Corporation; we have clients working on environmental issues, and by using our software, people can embrace telecommuting. Ten years from now, I would love to have made a major impact with millions using our digital platform to increase their triple bottom line while working from anywhere.”


“It’s important for my kids to experience my wife’s culture in the Philippines. In March we are going to China with my parents, my brother and his wife. That will be a great way for the kids to get in touch with my side of the family. It will be one of those package tours. I’m a little leery about how the kids will keep up with that aspect of the program. I’ve been biking more and dabbled in camping, which I didn’t grow up doing.”


“My parents are my role models, how they balanced their global careers with raising their kids. They worked hard, treated people fairly, and always were striving to improve at work while being dedicated to the well-being and success of their family. I try to incorporate the lessons I learned from them into my career and with my family, and I am grateful that they continue to guide me.”


More Articles

5 facts about the teaching profession in Oregon

The Latest
Thursday, October 08, 2015

Based on several metrics, Oregon has one of the lowest performing K-12 education systems in the country. Teacher compensation is part of the problem.


The Harder They Fall

November/December 2015
Wednesday, October 28, 2015

Storyteller-in-Chief by the managing partner of Schwabe, Williamson & Wyatt.



Linda Baker
Thursday, November 12, 2015
111215-taxilindaBY LINDA BAKER

Raye Miles, a 17-year taxi industry veteran, lacked the foresight to anticipate the single biggest trend in the cab business: breaking the law.


The death and life of American cities

Linda Baker
Monday, November 02, 2015
housingoldpdx thumbBY LINDA BAKER

The hollowing out of the American city is now a bona fide cultural meme.  Newspapers, magazines and digital media sites are publishing story after story about the morphing of urban grit and diversity into bastions of wealth and commodity culture.


The Cover Story

The Latest
Tuesday, October 06, 2015
100515-cover1015-news-thumbBY CHRIS NOBLE

As we worked on the October cover, it became evident that Nick Symmonds is a hard man to catch — even when he’s not hotfooting it around a track.


There's a great future in plastics

Linda Baker
Friday, October 30, 2015
103115-lindachinathumbBY LINDA BAKER

This is a story about a small plastics company in wine country now exporting more than one million feet — 260 miles worth — of tubing to China every month.


Straight shooter

Linda Baker
Thursday, October 08, 2015
100815-bradleyBY LINDA BAKER

In an era dominated by self-promotion and marketing speak, John Bradley, CEO of R&H Construction, is a breath of fresh air.

Oregon Business magazinetitle-sponsored-links-02