Home Back Issues February 2013 Lapchi revolutionizes the rug business

Lapchi revolutionizes the rug business

| Print |  Email
Articles - February 2013
Monday, January 28, 2013
Article Index
Lapchi revolutionizes the rug business
Page 2
Page 3

Following the opening of the first atelier in Chicago in 2004, Lapchi has added new ateliers in Los Angeles, Cleveland and Portland. These special showrooms display the company’s best practices, from design strategies and new collections to the company’s partnership with GoodWeave, a nonprofit that works to end illegal child labor in the carpet industry.

Last year, Lapchi launched an atelier website. On the regular Lapchi site, a special page for dealers features “color generation” software allowing buyers to plug in different colors and see what the rug looks like online.

In a nod to a fast-paced world, the company also tweaked the custom model by launching a “quick ship” program featuring 24 rugs that are available in three days, compared to four months for a custom product.

Bypassing showrooms altogether in some markets and selling directly to designers is another possibility, says Smith, who is also considering raising venture capital to “really grow the business.”

Regardless of strategy, Smith says everything the company does, from the elegant website to the equally refined ateliers, adheres to the aesthetic principles underlying the rugs themselves, which are distinguished by their use of silk, contemporary color and an artistic design sensibility.

“You can’t be talking about quality and beauty,” says Smith, “and then put out things that are shoddily done.”



 

More Articles

Gone Girl

News
Monday, September 29, 2014
roundup-logo-thumb-14BY LINDA BAKER | OB EDITOR

Wehby disappears, Kitzhaber fails to disclose and Seattle gets bike share before Portland.


Read more...

Knight Vision

October 2014
Thursday, September 25, 2014
BY VIVIAN MCINERNY

Travis Knight wants to release a movie a year. Can he pull it off?


Read more...

The Rail Baron

October 2014
Thursday, September 25, 2014
BY LINDA BAKER

Oil is gushing out of the U.S. and Canada, and much of it is coming from places that don’t have pipeline infrastructure. So it’s being shipped by rail.


Read more...

Downtime

September 2014
Wednesday, August 27, 2014
BY JESSICA RIDGWAY

How State Representative Julie Parrish (House District 37) balances life between work and play.


Read more...

100 Best Nonprofits to Work for in Oregon [VIDEO]

News
Thursday, October 02, 2014

Screen shot 2014-10-02 at 11.17.21 AMMore than 5,500 employees from 180 organizations throughout the state participated in the 100 Best Nonprofits to Work for in Oregon project.


Read more...

Podcast: Turn Things Around with David Marquet

Contributed Blogs
Friday, October 17, 2014
davidmarquet thumbBY TOM COX | OB BLOGGER

How can you move from a command-and-control leadership model to one of true empowerment and accountability? David Marquet did, and he took notes along the way.


Read more...

A Good Leap Forward

September 2014
Wednesday, August 27, 2014
BY AMY MILSHTEIN

Agriculture businesses ramp up to meet international demand as workforce and succession challenges loom.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS