Lapchi revolutionizes the rug business

| Print |  Email
Articles - February 2013
Monday, January 28, 2013

Following the opening of the first atelier in Chicago in 2004, Lapchi has added new ateliers in Los Angeles, Cleveland and Portland. These special showrooms display the company’s best practices, from design strategies and new collections to the company’s partnership with GoodWeave, a nonprofit that works to end illegal child labor in the carpet industry.

Last year, Lapchi launched an atelier website. On the regular Lapchi site, a special page for dealers features “color generation” software allowing buyers to plug in different colors and see what the rug looks like online.

In a nod to a fast-paced world, the company also tweaked the custom model by launching a “quick ship” program featuring 24 rugs that are available in three days, compared to four months for a custom product.

Bypassing showrooms altogether in some markets and selling directly to designers is another possibility, says Smith, who is also considering raising venture capital to “really grow the business.”

Regardless of strategy, Smith says everything the company does, from the elegant website to the equally refined ateliers, adheres to the aesthetic principles underlying the rugs themselves, which are distinguished by their use of silk, contemporary color and an artistic design sensibility.

“You can’t be talking about quality and beauty,” says Smith, “and then put out things that are shoddily done.”



 

More Articles

MBA Perspective

February 2015
Tuesday, January 27, 2015
BY KIM MOORE

Robin Anderson, dean of the Pamplin School of Business, University of Portland: "You need people who are comfortable leading in ambiguity."


Read more...

Live, Work, Play: Amen Teter

February 2015
Tuesday, January 27, 2015
BY JACOB PALMER

Catching up with Amen Teter, Portland-based global director of action sports for Octagon Olympics & Action sports talent agency.


Read more...

The Human Factor

February 2015
Monday, January 26, 2015
BY BRIAN LIBBY

Matt French opens up South Waterfront.


Read more...

Carbon Power

February 2015
Tuesday, January 27, 2015
BY LINDA BAKER

Researchers in a multitude of disciplines are searching for ways to soak up excess carbon dioxide, the compound that contributes to global warming.


Read more...

Taking the lead in boosting Oregonians’ health and strengthening our economy

Contributed Blogs
Thursday, January 08, 2015
0108-injection-thumbBY CAMBIA HEALTH SOLUTIONS & OREGON BUSINESS COUNCIL | OP-ED

Businesses have a significant stake in the health of Oregonians. In fact, we cannot succeed without it. By committing to using our companies as levers for good health, we invest in our people, our business, our quality of life and our economy. 


Read more...

5 companies react to lower fuel prices

The Latest
Thursday, January 15, 2015
thumb-shutterstock 233787049BY JACOB PALMER | OB DIGITAL NEWS EDITOR

Consumers love the savings they get from low oil prices, but how has business been affected?


Read more...

Light Moves

February 2015
Monday, January 26, 2015
BY JACOB PALMER

Fittingly, Light at Play — a business whose sole purpose is to create mesmerizing ambience — was conceived at Burning Man.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS