|| Print ||
|Articles - February 2013|
|Monday, January 28, 2013|
Page 1 of 3
BY LINDA BAKER
Kerry Smith, managing partner of carpet company Lapchi, knows a thing or two about beauty — its power and limitations. “Lapchi makes beautiful rugs,” says Smith, sitting in the company’s elegant Pearl District atelier in Portland, featuring floor-to-ceiling windows and an array of silk and wool rugs. “But nobody has a monopoly on beauty,” Smith says. “Beauty is part of the cost of entry. Beauty is not a strategy.”
A former bread-baking magnate with a penchant for yoga and meditation, Smith co-founded Lapchi in Portland in 2001 with $300,000 and a clear objective: to disrupt the dominant business model in the handmade carpet sector, which at the time involved a lot of inventory but limited financial returns.
Twelve years later, Lapchi is the main reason the industry standard today is made-to-order custom rugs. The company itself has sold more than 6,000 custom and handwoven carpets, mostly to hotels, professional firms and high-end residential customers, including hotel chain Ritz-Carlton and Oprah Winfrey. But Lapchi’s innovations also led to new challenges. “We demonstrated there was a better way to sell rugs, and lots of people did it,” says Smith. “The result is a tremendously competitive business.”
To help distinguish the company, especially in an economic downturn, Lapchi continues to adopt initiatives that push convention, including opening new ateliers in several cities, launching new digital marketing strategies and even rethinking the company’s pioneering custom-made approach. Innovation has always been a core value for the company. Changes in the marketplace, he says, simply mean the company must “further refine our strategy.”
Before Lapchi, most high-end rugs made in Asia were purchased from huge piles off showroom floors. Those piles were driven by manufacturers, most of them “fifth to 15th generation, making traditional things, pushing them through the pipeline,” Smith says. For dealers, carrying massive inventories meant a low return on investment. Meanwhile, interior designers — Lapchi sells primarily to the trade — often had to compromise on size, design and color. “No matter how many rugs were in the showroom, they rarely had the perfect rug for the end client,” Smith says.
Wednesday, August 19, 2015
BY JACOB PALMER
Live, Work, Play wit the CEO of Ruby Receptionists.
Friday, August 21, 2015
Renee Spears, founder and owner of Portland-based Rose City Mortgage, is hot to trot to sell pot.
Wednesday, August 19, 2015
BY BRIAN LIBBY
Ben Kaiser holds his ground.
Monday, July 13, 2015
BY KIM MOORE
A conversation with Greg Lambert, president of Mid Oregon Personnel Services.
Wednesday, August 26, 2015
BY LINDA BAKER
A new co-working model disrupts office sharing, child care and work-life balance as we know it.
Friday, August 14, 2015
BY JACOB PALMER | DIGITAL NEWS EDITOR
17 airlines make stops at Portland International Airport, but not all are created equal when it comes to customer service.
Monday, August 03, 2015
BY KIM MOORE | RESEARCH EDITOR
Pushing the extreme.
|Child care challenge|
|Is there life beyond Reed?|
|Back to School|
|Ninkasi grows to NY|
|Eco challenges facing Oregon|
|Adidas produces special shoe for upcoming Timbers/Sounders match|
|Intel invests $60M in drone company|
|Congestion should be expected|
|How many devices are using Windows 10?|
|Aftermath of the Ashley Madison hack|
Transforming the culture of Oregon’s educational leadership.
The Board dismissed a petition related to efforts to unionize the Northwestern University football team.
Every once in a while we receive a letter in the (fictional) mailbag that is tough to describe and quite compelling. This week, Isabel, the new HR manager at LabCo (and someone who is new to HR), wants to know whether she may fire the owner’s son for having an Oregon medical marijuana card. In passing, Isabel also makes a number of alarming admissions about her motivation. Here is Isabel’s nerve-racking question and our response to it.
Oregon Sick Leave is here, and changes to the federal white-collar worker regulations are on the way. This workshop will prepare you for both. We invite you to participate in an interactive discussion on how to start planning now for the future impact on your operations and finances.
Presented by OEN + CENTRL + YESpdx.
This Roundtable will cover numerous issues under the employer "shared responsibility" rules of the Affordable Care Act, including how to track the "full-time" status of variable-hour employees, temporary or seasonal employees, and employees who experience a change in status or a break in service. Additionally, we will provide a brief overview of Code sections 6055 and 6056, which require most mid-sized and large employers to submit their first information reports to the IRS in early 2016 regarding the health insurance coverage being offered to employees. We invite you to participate in an interactive discussion on how to prepare for the future impact of the shared responsibility rules on your operations and finances.