Tillamook Cheese Factory's transition

| Print |  Email
Articles - February 2013
Monday, January 28, 2013

 

0213 Tillamook 06
Though TCCA cut nearly 50 positions last year, it still employs close to 600 people, and its Tillamook factory draws more than 1 million visitors per year.
// Photo by Sierra Breshears

Though cutting positions was a tough decision, Joe Rocha, a third-generation dairy farmer and chairman of the TCCA board, says it made the most sense from a business perspective. The creamery did what it could to assist those employees who had been impacted, he says, and since then it’s made capital investments in its facilities and even added some positions back, albeit not in packaging. At press time, Tillamook had 13 job openings posted on its website, all of them in Oregon.

“We seem to be through that,” Rocha says of the disharmony the layoffs may have caused.

Of Tillamook’s current trajectory for growth by expanding into new markets, Rocha says the board and the farmers are supportive. With the layoffs now firmly in the rearview mirror, he says the major concerns are related more to the overall health of the economy and ensuring that the Tillamook brand takes its long-standing reputation with it wherever it may go. (During his most recent trade mission to Asia this fall, Gov. John Kitzhaber actually came across Tillamook cheese on the shelves of a Hong Kong grocery store.)

“I really think the farmers have the goal that their families will continue to live and work on the farms, and that their children will keep coming back and taking over the farms,” says Rocha, a married father of four boys, two of whom will likely take the reins of his Tillamook farm, R&R Dairy, when the time comes. “For us to do that, we have to continue to have a successful brand and company, so that really always remains the focus in everything that we do.”

Jon Bell is a Portland journalist and a regular contributor to Oregon Business. Reach him at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .



 

More Articles

Fly Zone

November/December 2014
Wednesday, October 22, 2014
BY JOE ROJAS-BURKE

The black soldier fly’s larvae are among the most ravenous and least picky eaters on earth.


Read more...

Justice for All

January-Powerbook 2015
Thursday, December 11, 2014
BY JESSICA RIDGWAY

Lawger upends the typical hourly based fee model by letting clients determine the cost.


Read more...

Healthcare Perspective

November/December 2014
Wednesday, October 22, 2014
BY KIM MOORE

A conversation with Majd El-Azma, president and CEO of LifeWise Health Plan of Oregon, followed by the Healthcare Powerlist.


Read more...

Old school: Paulsen's Pharmacy maintains old fashion ethos

The Latest
Thursday, December 18, 2014
121914-pharmacy-thumbBY MEGHAN NOLT

VIDEO: Under the radar — complete with a soda counter, the traditional Paulsen's Pharmacy looks to compete with big box retailers.


Read more...

Streetfight

News
Sunday, December 07, 2014
BY LINDA BAKER

On Friday, Uber switched on an app — and with one push of the button torpedoed Portland’s famed public process.


Read more...

Corner Office: Pam Edstrom

January-Powerbook 2015
Saturday, December 13, 2014

Seven tidbits of information from an agency partner and co-founder of Waggener Edstrom in Lake Oswego.


Read more...

Reimagining education to solve Oregon's student debt and underemployment problems

News
Thursday, November 13, 2014
carsonstudentdept-thumbBY RYAN CARSON | OP-ED CONTRIBUTOR

How do we skill up our future technology workforce in a smart way to take advantage of these high-paying jobs? The answer shouldn’t focus only on helping people get a bachelor’s degree.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS