Hood River's craft beer boom

| Print |  Email
Articles - February 2013
Monday, January 28, 2013

 

0213 Brewing 08
Logsdon Farmhouse Ales are sold, like wine, in elegant 750ml bottles.
// Photo by Joseph Eastburn





Years ago these brewers would have had shoulder seasons and quiet weekdays to help meet demand, since Hood River tourism had been largely a weekend affair, but the breweries themselves have helped turn area tourism into a year-round reality. Each brewery now reports a noticeable rise in weekday and off-season tourism over years past. “Every week there are beer nerds driving out here from Portland on what might otherwise be a slow day,” says Jason Kahler, Solera Brewery’s brewer and part owner.

With the region’s beer reputation solidifying, brewers are looking for continued growth in Portland, Seattle and other major markets that are crucial to long-term success. Double Mountain’s new bottling and bottle-return program launched in October 2012. Logsdon is widely distributed and continues to look for new outlets, while Pfriem begins to push hard into the wholesale and production side of the business, looking to soon brew and distribute about 9,000 barrels annually. Everybody’s and Solera are looking to move further into the wholesale game as they catch up to the local demand and space constraints that hold them back. Kahler knows that Double Mountain and Pfriem are working hard in the Portland market now, and he is fine with letting them do the legwork of spreading the Hood River name and driving visitors to the area to experience the beers.

If the growth continues, the niches in the local market will narrow. For now, the brewers and owners believe strongly in the quality of their neighbors’ beers and breweries, and it makes promoting the area as a whole a painless prospect. The opening of a low-quality brewery or a new brewery that competes directly with the styles and atmosphere of one of the establishment may rock the boat, but for now, a high tide raises all ships.

0213 Brewing Timeline 500pxW

Matt Werbach is a journalist based in Hood River. He last wrote on Turtle Island Foods for Oregon Business. He can be reached at This e-mail address is being protected from spambots. You need JavaScript enabled to view it .



 

More Articles

Justice for All

January-Powerbook 2015
Thursday, December 11, 2014
BY JESSICA RIDGWAY

Lawger upends the typical hourly based fee model by letting clients determine the cost.


Read more...

Which Way to Chinatown?

February 2015
Monday, January 26, 2015
BY AMY MILSHTEIN | PHOTOS BY JASON E. KAPLAN

The Jade International District, already Portland's center of Asian life, is poised for rejuvenation. Where does that leave the westside's historic Chinatown?


Read more...

MBA Perspective

February 2015
Tuesday, January 27, 2015
BY KIM MOORE

Robin Anderson, dean of the Pamplin School of Business, University of Portland: "You need people who are comfortable leading in ambiguity."


Read more...

Convention Wisdom

February 2015
Monday, January 26, 2015
BY KIM MOORE

After more than a decade of wrangling, construction on a convention center hotel in Portland is slated to start this summer. But debate over project financing continues.


Read more...

Old school: Paulsen's Pharmacy maintains old fashion ethos

The Latest
Thursday, December 18, 2014
121914-pharmacy-thumbBY MEGHAN NOLT

VIDEO: Under the radar — complete with a soda counter, the traditional Paulsen's Pharmacy looks to compete with big box retailers.


Read more...

Editor's Letter: Power Play

January-Powerbook 2015
Thursday, December 11, 2014

There’s a fascinating article in the December issue of the Harvard Business Review about a profound power shift taking place in business and society. It’s a long read, but the gist revolves around the tension between “old power” and “new power” as a driver of transformation.


Read more...

Imperial Palate

February 2015
Tuesday, January 27, 2015

Power Lunch at the Imperial.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS