Hood River's craft beer boom

| Print |  Email
Articles - February 2013
Monday, January 28, 2013

 

0213 Brewing 07
Above: Irene Firmat's former employees are working to advance a market she and her co-founders at Full Sail Brewing helped create in Hood River.
// Photo by Denise Farwell
Below: David Logsdon was the founding brewer at Full Sail in 1987.
// Photo by Joseph Eastburn
0213 Brewing 09





For many of the other breweries, things have not worked as they planned, because the local market is booming. While trying to please hundreds of draft accounts at bars and restaurants throughout the Northwest, Double Mountain, Everybody’s, Solera and Pfriem have all been burdened by the unexpected success in their pubs. It is a combination of local loyalty and proximity to Portland that has filled the restaurants, and the brewers simply cannot make enough beer to meet the demand beyond Hood River’s borders.

When Double Mountain opened their tasting room in 2007, they hoped to be bottling soon after, but owners Matt Swihart and Charlie Devereux had to sell their 1975 bottling machine they dubbed the “boat anchor” because they needed room in the pub. “You don’t really expect it,” Devereux says. “When you start growing at a consistent clip, you have to start thinking about what happens if that continues.” In their case, the growth meant a large expansion of the brewery, a sizable pub expansion, a new bottling line, a new bottle reusing program and a staff of almost 30 year-round employees.

Their story hardly differs from the others, where brewers have had to put off some of their ambitions just to crank out enough beer to supply pub patrons. Ellenberger, Pfriem and Swihart all had trouble meeting beer demand at the end of the 2012 summer season. In most cases, far more staff than was originally intended had to be hired for the restaurant side of their businesses. Everybody’s employs 26 full-timers to keep up with the restaurant demand. Pfriem has already had to purchase 4,000 square feet of additional storage and refrigeration space since their opening last summer.

 



 

More Articles

Corner Office: Timothy Mitchell

January-Powerbook 2015
Saturday, December 13, 2014

A look-in on the life of Norris & Stevens' president, plus an abridged Powerlist for the best commercial real estate firms.


Read more...

Corner Office: Sheree Arntson

January-Powerbook 2015
Saturday, December 13, 2014

Checking in with the managing director of Arnerich Massena.


Read more...

Convention Wisdom

February 2015
Monday, January 26, 2015
BY KIM MOORE

After more than a decade of wrangling, construction on a convention center hotel in Portland is slated to start this summer. But debate over project financing continues.


Read more...

Imperial Palate

February 2015
Tuesday, January 27, 2015

Power Lunch at the Imperial.


Read more...

Corner Office: Steve Tatone

January-Powerbook 2015
Saturday, December 13, 2014

Seven tidbits about the president and CEO of AKT Group.


Read more...

Legislative Preview: A Shifting Balance

January-Powerbook 2015
Thursday, December 11, 2014
BY APRIL STREETER

Democratic gains pave the way for a revival of environment and labor bills as revenue reform languishes.


Read more...

Raising the Stakes

February 2015
Monday, January 26, 2015
BY LINDA BAKER

The 2014 Bend Venture Conference set a record for the most cash, investments and prizes awarded at an angel conference in the Pacific Northwest. Investments in the six winning companies exceeded $1 million. The 11th annual conference was hosted by Economic Development of Central Oregon.


Read more...
Oregon Business magazinetitle-sponsored-links-02
SPONSORED LINKS